Inbound Marketing

6 Steps to Choose An Enterprise Digital Marketing Agency

Jayakumar Muthusamy
|
Apr 24, 2023
6 Steps to Choose An Enterprise Digital Marketing Agency

Contents

Choosing an enterprise digital marketing agency is like choosing a partner for a dance competition - you want someone who can keep up with your moves, make you look good, and maybe even add a little bit of flair. But with so many options out there, it can be hard to know where to start. That's where this ultimate guide comes in.

In this guide, we'll take you through the steps of finding an agency that can waltz with the best of enterprise abm, and elevate your enterprise to the top of SERPs. Let's get started!

What is Enterprise Digital Marketing?

Enterprise digital marketing is a comprehensive approach beyond just promoting products or services to other businesses. It involves a set of strategies and tactics aimed at achieving growth and expansion while simultaneously retaining existing customers. 

An effective enterprise digital marketing strategy requires a deep understanding of the target audience, the business's internal capabilities, and external opportunities.

For example, Ark Group is a software company looking to expand its customer base by targeting large enterprises in a specific industry. To achieve this, Ark Group would develop a multi-channel marketing plan that reaches its target audience through various touchpoints. The marketing plan could include digital advertising, content marketing, social media, and events.

Ark Group would identify decision-makers within the target enterprises, understand their pain points and needs, and create informative content addressing them. They could also involve other employees beyond the marketing department, such as product developers and customer support, to provide their insights and expertise.

Enterprise-level businesses’ annual revenue surpasses 1 billion dollars, and they have a significant workforce of 1,000 or more employees. Enterprise marketing operates at a much larger and more intricate scale than everyday marketing. 

Why does Enterprise Digital Marketing require onboarding an agency? 

Despite being familiar with SMB or MM marketing techniques, the in-house marketing team of enterprises may face some operational challenges. However, enterprises can overcome these growing pains with an enterprise marketing agency and its proactive strategies. Here are the common challenges enterprises face with their marketing approach and would need an extended arm for their digital marketing operations. 

1. Managing a large volume of data

As enterprise businesses grow, the data they collect also grows exponentially. This can quickly become overwhelming for a marketing team, leading to data silos and missed opportunities. An enterprise marketing agency can bring in its data management and analysis expertise, using tools such as machine learning algorithms and predictive analytics to organize better, analyze and leverage data for effective marketing campaigns.

2. Scaling up marketing campaigns

One of the major benefits of working with an enterprise digital marketing agency is that they bring a wealth of experience working with businesses that are scaling up their marketing efforts. They understand the complexities of managing a large and diverse audience and can help enterprises adopt the right tools and strategies to ensure success. For example, they may recommend using customer relationship management (CRM) systems to understand customers better and target them with personalized marketing messages. They can also help enterprises develop and implement content strategies that consider their audience's specific needs and interests.

3. Aligning marketing efforts with business goals

Effective marketing strategies should always align with overall business goals, such as increasing revenue, market share, or customer loyalty. However, with an enterprise business with multiple departments and stakeholders, it can be difficult to ensure everyone is on the same page. An enterprise marketing agency can provide an outsider's perspective to help identify and prioritize business goals and develop a marketing strategy that aligns with those goals.

4. Vendor relationship management

Managing vendor relationships can be daunting for enterprises, especially those that work with multiple vendors across different departments. Enterprise digital marketing agencies can provide tools and expertise to help businesses manage vendor relationships effectively, from negotiating contracts to tracking performance metrics. They can also help businesses identify and evaluate potential new vendors, ensuring they work with the right partners to achieve their marketing goals.

5. Adapting to technological changes

With new technologies and trends constantly emerging, it can be challenging for enterprise businesses to stay up-to-date and relevant in their marketing efforts. An enterprise marketing agency can provide expertise in the latest technologies, tools, and trends and can help implement these into marketing campaigns to stay ahead of the competition.

6. Resource allocation across versatile teams

Effective resource allocation is essential for enterprises that want to scale up their marketing efforts. Enterprise digital marketing agencies can help businesses track their available resources and make data-driven decisions about allocating them. For example, they may recommend using predictive analytics tools to forecast demand and optimize production schedules. They can also help businesses implement enterprise resource planning (ERP) systems to manage their data more efficiently, reducing the time and resources required for manual data entry and analysis.

7. Siloed communication

Communication breakdowns are a common problem for enterprises scaling up their marketing efforts. Enterprise digital marketing agencies can provide tools and strategies to help businesses avoid silos and foster effective communication between departments. For example, they may recommend using collaboration tools like Slack or Trello to help teams stay connected and on-task. They can also help businesses develop internal communication protocols that ensure everyone is aligned on the company's goals and objectives, reducing the risk of miscommunication and misunderstanding.

8. Measuring marketing ROI

Measuring the ROI of marketing efforts is important to determine campaigns' effectiveness and make data-driven decisions for future marketing strategies. However, measuring ROI can be complex and time-consuming for an enterprise business with multiple marketing channels and campaigns. An enterprise digital marketing agency can provide advanced analytics and reporting tools to accurately measure and analyze marketing ROI, allowing the business to make data-driven decisions for future campaigns.

What’s the difference between an Enterprise Digital Marketing Agency and a Regular Digital Marketing Agency?

As an enterprise digital marketing agency, we understand that working with an enterprise-level company requires a different approach than working with smaller businesses. Enterprise-level companies typically have larger budgets, more complex needs, and a greater need for customized solutions tailored to their specific goals and challenges.

One major difference between an enterprise digital marketing agency and a regular digital marketing agency is the expertise and experience required to execute marketing strategies for larger companies effectively. 

At TripleDart, we have a team of specialists who are dedicated to working with enterprise-level clients and have a deep understanding of their unique challenges.

For example, a regular digital marketing agency may be able to help a small e-commerce company optimize its website for search engines. Still, an enterprise-level e-commerce company may require a more complex SEO strategy considering its multiple product lines, global presence, and unique business goals. This requires a higher level of expertise and experience in developing and executing customized SEO strategies for enterprises.

Another example could be social media management. While a regular digital marketing agency may be able to manage the social media accounts for a small business, an enterprise-level company with a global presence may require a more complex social media strategy that takes into account different cultural nuances and language barriers. This requires a higher level of expertise in creating and executing a social media strategy tailored to the enterprise-level client's specific needs.

Working with an enterprise digital marketing agency provides a higher level of expertise and experience in developing and executing customized solutions that meet the unique needs of larger companies.  

What to consider when onboarding an Enterprise Digital Marketing Agency? 

Choosing the right enterprise digital marketing agency is like finding a needle in a haystack. Except that the needle is a witty and innovative agency, and the haystack is a sea of generic and uninspired options. 

So, how do you find the needle in the haystack? 

By considering factors like expertise, scalability, customization, and security, among others. And if you're feeling lucky, you can also look for an agency with a niche-experience - because who doesn't love the power of industry relevance in their marketing?

1. Scalability: An enterprise digital marketing agency should be able to handle larger and more complex campaigns that require a higher level of scalability. The agency should have a large enough team and resources to handle the demands of your business.

2. Industry Expertise: Look for an agency with experience working in your specific industry. They should have a deep understanding of industry trends, customer behavior, and competition. This can help them create more effective strategies and campaigns that resonate with your target audience.

3. Customization and Personalization: Enterprises often have unique needs that require customized solutions. Look for an agency that can provide tailored strategies and personalized approaches to meet your business requirements.

4. Compliance and Security: Enterprises have higher regulatory compliance and security standards, so choosing an agency that can maintain these standards is important. Ensure that the agency has experience working with enterprises and can provide the necessary compliance and security protocols.

5. Integration with Enterprise Systems: An enterprise digital marketing agency should be able to integrate with your existing enterprise systems, such as CRM, ERP, and other marketing technologies. This ensures a seamless flow of data and communication between your systems and the agency.

6. Account Management: Enterprises often have multiple stakeholders involved in decision-making. Look for an agency that provides dedicated account management to ensure all stakeholders are informed and involved in decision-making.

TripleDart’s Umbrella of Enterprise Digital Marketing Services 

As an enterprise, achieving marketing success requires a well-planned strategy that utilizes multiple digital channels and tactics. However, managing such a complex marketing program can be overwhelming without expert assistance. This is where enterprise digital marketing services come in.

TripleDart offers a wide range of enterprise digital marketing services that cater to the unique needs of large-scale businesses. Our team of experts works closely with your marketing team to develop a customized strategy that aligns with your business goals and objectives.

Our enterprise digital marketing services include:

  • Strategy Development: Our enterprise digital marketing experts will work closely with you to develop a customized and comprehensive digital marketing strategy that aligns with your business goals, target audience, and brand messaging. We use various tools and techniques to identify growth opportunities, improve website traffic, and drive conversions.
  • Enterprise SEO: We specialize in developing customized SEO strategies for enterprises that are tailored to meet your specific needs. As a professional enterprise SEO agency, our technical SEO, content optimization, and link-building experts will work with you to improve your website's search rankings, increase organic traffic, and generate high-quality leads.
  • Content Marketing: Maintaining consistency across all communication channels is challenging for larger organizations. However, enterprise content marketing agencies like TripleDart can help by creating clear and comprehensive brand guidelines that apply to different contexts and situations. 

TripleDart creates and distributes relevant and valuable content to attract and retain a clearly defined audience. We help enterprises develop a content marketing strategy and create blog posts, infographics, videos, and other types of content to engage the audience and drive conversions.

  • Paid Media Management: Our experienced paid media team will help you maximize the ROI of your advertising spend across all major platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. 

Our omnichannel approach for enterprises helps you connect with your customers through multiple communication channels, such as email, social media networks, websites, review platforms, landing pages, personal messages, phone calls, customer service tickets, and more. 

With our inbound and outbound marketing techniques, TripleDart helps enterprises create and implement efficient, high-quality omnichannel strategies to establish a connection and build awareness with your customers.

  • Enterprise Account-based Marketing: TripleDart's enterprise account-based marketing campaigns provide you with the insights to handle complex situations swiftly and adequately, focusing on quality rather than quantity. With our help, you can retain your clients' loyalty and even win back those who may have had a poor experience.
  • Social Media Management: As a professional B2B digital marketing agency, we offer enterprise-level social media management services beyond mere content creation. Our team will provide you with a comprehensive strategy for social media management, including content creation, community management, and social listening. We will help you engage with your target audience, build brand awareness, and drive conversions through social media platforms. 
  • Email Marketing: Our team of email marketing experts will design and execute customized email marketing campaigns tailored to your target audience. We focus on creating engaging and relevant content that resonates with your customers, driving higher open and click-through rates, and building long-term relationships with your subscribers.
  • Data Analytics and Reporting: TripleDart can implement a CRM tool to maintain consistency in communication with individual clients on different platforms, allowing team members to pick up the conversation where another employee has left off and provide a seamless transition between channels. We also provide comprehensive data analytics and reporting services to help you make informed decisions about your marketing campaigns and track ROI.
  • Conversion Rate Optimization: We specialize in optimizing enterprise websites to improve conversion rates and maximize ROI. Our team uses a data-driven approach to identify and address areas for improvement, ensuring that your website is optimized for maximum conversions. 

We will work with you to create a customized strategy that aligns with your business goals, target audience, and brand messaging, ensuring your website is a powerful tool for driving revenue and growth.

At TripleDart, we understand that measuring the success of your marketing campaigns is critical to achieving your goals. As such, we offer comprehensive analytics and enterprise digital marketing services that provide insights into the performance of your campaigns. This enables us to make data-driven decisions to improve the ROI of your marketing efforts. Schedule a 1:1 call with our experts to learn how we can scale your enterprise marketing campaigns. 

Jayakumar Muthusamy
Head of Content and Analytics at TripleDart Digital
Jayakumar Muthusamy

Jayakumar Muthusamy

Head of Content and Analytics at TripleDart Digital

We'd Love to Work with You!

Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.