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As performance marketers, we’re all aware of Google’s near-monopoly. We often wish there were channels with lower costs, different audiences, and a parallel way to boost our online presence.
In 2026, Google Ad campaigns often reach saturation and overcrowding because of competition. As a SaaS marketing team, you need to have other channels where you can diversify lead gen effectively.
Many a time, Bing Ads is the answer.
And the right B2B SaaS Bing Ads agency is your expert partner at making Microsoft Ads your next big channel.
However, given that it is a relatively unexplored channel, specialization is not predominant - you need a lot of research and time to find out the “true experts.”
That is why we’ve curated the list of the best B2B SaaS Bing Ads agencies for you. Treat this list as a condensation of hours of research, strung together by a structured evaluation framework.
Let’s look at our top picks for 2026 (ranked in no particular order).
Bing Ads agencies are specialized marketing firms focused on managing advertising campaigns on Microsoft Advertising, the platform powering Bing’s search ads.
These agencies help businesses connect with audiences by creating and optimizing pay-per-click (PPC) campaigns customized to specific goals.
For B2B SaaS businesses, these agencies bring expertise in understanding Bing’s unique audience (often professionals and decision-makers who rely on Microsoft tools.)
By using Bing’s advanced targeting options, such as geographic and device segmentation, they ensure your ads reach the most relevant users.
Common services offered by these agencies are not too different from typical PPC: keyword research, ad copy creation, performance monitoring, and continuous campaign optimization. Where they add value is their expert understanding of Bing and its audiences.
As a performance marketing agency ourselves, we often find Bing Ads to be the underdog channel for our clients.
They offer a practical way to expand your advertising efforts while reaching audiences that might not be accessible on other platforms.
Here are three reasons why Bing Ads are worth including in your strategy:
With competitive costs and effective targeting, Bing Ads helps you grow without stretching your budget too much.
Bing Ads comes with features like precise audience segmentation and performance tracking. When these tools are used effectively, you can drive the best PPC outcomes.
Bing has a unique user base, often overlooked by your competitors. You get the chance to stand out and connect with decision-makers in industries where every impression matters.
Microsoft Advertising runs on different auction dynamics, audience demographics, and bidding mechanics than Google, so we built our evaluation criteria around what matters on this platform.
We applied a weighted scoring system across 35+ agencies:
TripleDart's Bing Ads work sits inside a broader paid media practice that manages over $150M in ad spend across Google, LinkedIn, Meta, and Microsoft Advertising.
Bing Ads is a channel we've built real expertise in, particularly for companies that have maxed out their Google Ads efficiency and need a lower-CPL alternative with less auction competition
For Bing, our focus is on campaign restructuring, audience negation, and budget reallocation toward quality lead-generating campaigns rather than volume.
We've found that a lot of SaaS companies running Bing alongside Google tend to mirror their Google campaigns directly, which rarely works. Our approach treats Bing as its own channel with its own audience intent patterns, bidding logic, and conversion behavior.
We also layer in AI-powered workflows that monitor for anomalies in CPC, conversion rate drops, and budget inefficiencies in real time, so campaigns aren't left underperforming between check-ins.
Attribution is another area we invest in heavily, making sure Bing conversions are properly tracked and credited within the broader funnel so spend decisions are based on pipeline data.
B2B SaaS companies at Series A to D looking to diversify paid acquisition beyond Google Ads and reduce cost per qualified lead.
WeWork, Atlas, Freshworks, Cognizant
Paid media management starts at $3,500/month, a flat fee with no hidden charges.
TripleDart is rated 4.8/5 on Trustpilot based on 57+ reviews.
Disruptive Advertising makes a clear case for running Bing Ads.
As a Premier Microsoft Advertising Partner, Disruptive has built a methodology around treating Bing as its own distinct channel with its own audience behavior, keyword dynamics, and bidding logic.
They point out that keywords underperforming on Google can outperform on Bing and vice versa, which means custom tracking and analytics setups are non-negotiable for each platform.
One area where they lean in particularly hard is B2B targeting. Bing's audience skews toward white-collar, desktop-heavy users, and 80% of U.S. searchers in Microsoft Ads' B2B vertical are business decision-makers.
Disruptive structures their campaigns around this, using Microsoft's LinkedIn-integrated targeting to go deeper on job title, industry, and company size segmentation.
They also back their work with a 30-day money-back guarantee and no long-term contract requirements.
Mid-market B2B and eCommerce companies with sizeable ad budgets looking to diversify paid search and capture high-intent decision-maker audiences on the Microsoft network.
Adobe, KPMG, Davinci, PoliteMail, Xactware
According to Clutch, Disruptive Advertising's pricing typically ranges from $2,500 to $100,000 per month depending on scope, with a minimum project size of $5,000.
Disruptive Advertising is rated 4.8/5 on Clutch.
Thrive is a full-service digital marketing agency with Bing Ads Accredited Professional status.
Their Bing Ads management focuses on reaching audiences not captured solely by Google, combining competitive keyword research, bid strategy, audience targeting, and landing page optimization to drive qualified leads across both search engines.
What was worth noting for us is how Thrive approaches Bing within a broader paid media mix. Rather than running Bing as a secondary afterthought, their team integrates Google Ads, Bing Ads, and social platforms under a unified campaign structure.
They use their proprietary Thrive Stats dashboard to monitor performance across channels in one place. This gives clients a consolidated view of ad spend efficiency, keyword performance, and conversion data without jumping between platforms.
Thrive also brings CRO into the Bing Ads workflow, specifically: their specialists analyze landing page layout, content, and mobile responsiveness as part of the campaign management process.
Businesses looking for a full-service agency that manages Bing Ads as part of a multi-channel paid media strategy, particularly those in B2B services, ecommerce, or regulated industries like healthcare and legal.
Restoration 1, JAN-PRO Systems International, Holyland Marketplace, Midway Sports
Based on Clutch reviews, Thrive's hourly rate runs between $100 and $149/hr, with monthly retainers typically starting around $1,000 and project investments ranging up to $50,000 depending on scope and channels.
Thrive Internet Marketing Agency is rated 4.7/5 on Clutch.
Smartsites earned Microsoft's Elite Partner status, which means direct access to Microsoft's internal teams, early product betas, and co-marketing support.
They've since been named a Microsoft Channel Partner of the Year finalist, putting them in a pretty short list of agencies Microsoft itself vouches for.
On the Bing side, SmartSites manages campaigns across the full Microsoft Search Network, covering Bing, Yahoo, AOL, and partner sites like DuckDuckGo. Their approach leans heavily on LinkedIn profile targeting, a native Bing advantage.
Couple that with their proprietary tooling that processes over a billion data points across accounts, and you get sharper bid decisions and tighter audience segmentation than a standard setup would deliver.
Small to mid-sized businesses across B2B, automotive, healthcare, and legal sectors looking for affordable, certified Microsoft Ads management without giving up cross-channel visibility.
A&A Thermal Spray, Air-Con International, AGA Truck Parts, Agape Health and Wellness
Based on publicly available data and review platforms, SmartSites charges $100–$149/hr with a minimum project size of $1,000.
SmartSites is rated 4.9/5 on Clutch.
HawkSEM is a Microsoft Advertising Partner with a concrete, repeatable playbook for Bing campaigns: they port over winning strategies from Google Ads and then dial up bid aggressiveness on Bing, since the lower CPCs mean each dollar stretches further.
It's a cross-platform transfer model that lets clients capitalize on learnings from their larger Google spend without starting from scratch on Microsoft Advertising.
What ties this together is ConversionIQ, HawkSEM's proprietary platform that pulls data from Microsoft Advertising, Google Ads, HubSpot, social channels, and more into a single unified dashboard.
We found HawkSEM's Bing-focused work to be particularly strong in high-CPC niches like law and healthcare, where Google's auction prices make cost-efficient lead generation difficult.
Bing's audience skews toward higher-income, Microsoft-ecosystem users, and we observed that HawkSEM leans into that demographic to generate leads in spaces where Google campaigns are expensive to scale.
Mid-market to enterprise businesses in high-CPC industries like legal, healthcare, and finance, especially those already running Google Ads who want to extend their strategy to Microsoft Advertising.
Nike, Verizon, Honda, Datadog
Based on our research, HawkSEM's pricing typically starts at around $3,000 per month and can go up to $10,000 or more depending on the scope of services.
HawkSEM is rated 4.9/5 on Clutch.
Tinuiti is an independent full-funnel performance marketing agency in the US, managing over $4 billion in digital media.
What interested us about their Microsoft Advertising is the combination of elite platform access and proprietary measurement technology.
On the platform side, Tinuiti holds Microsoft Advertising Partner status and gets early access to Bing's alpha and beta programs, custom scripts, and priority support, so their clients can test new Microsoft ad formats and bidding strategies before they go mainstream.
Their patented Bliss Point technology uses causal inference and machine learning to identify the optimal spend level per channel, including Microsoft Ads.
Their suite also includes Rapid Media Mix Modeling, Always-on Incrementality, and Creative Insights and Forecasting, all built to surface where your Bing spend is driving outcomes vs. where it's just generating impressions.
Large enterprises and mid-market brands in retail, ecommerce, and consumer goods spending upward of $15,000/month in paid media.
Sony, The Honest Company, PacSun, Target
Clutch lists their minimum project size at $10,000 and average hourly rates between $100 and $149. Tinuiti typically works with brands spending at least $15,000/month on paid media.
Tinuiti is rated 4.7/5 on Clutch.
WebFX is a full-service agency that manages Bing Ads campaigns as part of a broader, integrated paid media strategy.
What makes them distinct in the Microsoft Ads space is their proprietary platform, MarketingCloudFX, which feeds offline conversion data directly back into Bing and Microsoft Ads to train the platform's smart bidding algorithms.
So, instead of optimizing on clicks or form fills alone, the bidding engine learns from actual downstream outcomes, which can meaningfully improve cost-per-acquisition over time.
Their approach to Bing Ads also includes continually updated custom and lookalike audiences synced into Microsoft Ads.
They manage campaigns across the full Microsoft Search Network, including Bing, Yahoo, AOL, and DuckDuckGo placements, and they support industries across more than 200 verticals through dedicated, industry-specific account teams.
Mid-market to enterprise companies running multi-channel paid media who want their Bing campaigns integrated into a single tech-enabled reporting and attribution system.
Wrangler, Zagg, Fujifilm, Rowan University
Based on publicly available information and third-party review sources, WebFX PPC engagements typically start around $650 per month for specialized paid media services, with comprehensive multi-channel programs starting closer to $3,000 per month.
WebFX is rated 4.9/5 on Clutch.
Monks, or previously Metric Theory, holds Bing Elite Agency status, so their clients get early access to Microsoft's newest ad innovations and features before they're widely available.
Where Monks particularly stands out is in feed-driven advertising. They run dedicated feed managers who apply keyword strategies directly to product titles and attributes in the Bing Merchant Center, treating feed optimization as its own performance.
On top of that, all account managers go through specific training on Bing Merchant Center, Google & Bing Analytics, and Tag Manager, so Bing accounts aren't handed to generalist PPC managers.
Mid-market ecommerce brands and B2B tech companies running multi-channel paid media who want shopping feed management and Bing-specific optimization bundled under one account team.
GoFundMe, Carvana, Too Faced, Winc, Personal Capital
Based on our research, Metric Theory typically charges 10–25% of ad spend. Client engagements generally range from $50,000 to $2,000,000 annually, depending on scope.
Metric Theory is rated 4.9/5 on Clutch.
Getuplead is a B2B SaaS-focused PPC agency that has built a dedicated Bing Ads practice around one clear premise: Bing's lower competition and higher CTR are wasted without the right campaign architecture.
Their Bing Ads workflow is built from the ground up, starting with business discovery and ICP alignment before touching a single keyword, then moving into campaign setup with multiple ad variations tested in parallel to land on the highest-converting combinations.
What caught our eye is how they use Microsoft's audience targeting capabilities, specifically in-market audiences and customer match audiences, to go after buyers who are already in the consideration phase.
Rather than importing Google Ads campaigns wholesale (a common shortcut that dilutes performance on Bing), their team builds campaigns natively and documents them extensively in their own Bing Ads educational content.
B2B SaaS companies and tech startups looking to diversify beyond Google Ads with a Bing-native, lead-generation-focused approach.
Siemens, Adobe, Amenitiz, Sealed Air
Based on their Clutch profile and available information, Getuplead's hourly rate is $100 to $149/hr, with a minimum project size starting at $1,000. Most reviewed engagements fall under $10,000 in project cost.
Getuplead is rated 5/5 on Clutch.
So, that was our vetted list - these are certified experts at Bing Ads.
Once you get a sense of these partners, the next step is to select the one that best fits your goals.
Here are some tips and factors to help you with the selection process:
Choose a Bing Ads agency with extensive experience in your business's specific sector. This agency needs to understand the particular challenges and opportunities in the B2B SaaS space to create campaigns that resonate with SaaS customers.
With full-service agency offerings, including campaign management, campaign optimization, and reporting, the right agency can provide a one-stop solution for all your Bing advertising needs.
Client feedback and testimonials give insights into the agency’s reliability and performance. Look for agencies with positive reviews and case studies demonstrating their ability to deliver results.
Understand the agency’s pricing structure and ensure tailored pricing aligns with your budget. Some agencies offer fixed packages, while others provide customized pricing based on your requirements.
Check if the agency practices effective communication and transparent reporting. Choose the partner that provides regular updates and detailed reports, helping you stay informed about your campaign’s performance.
Once you’ve hired a Bing Ads agency, you’ll start seeing results, sometimes within days.
Look out for these “green flags” when the agency is in action:
Agencies specializing in Bing Ads know how to pick impactful keywords, create compelling ads, and fine-tune campaigns to connect with your Bing audience.
A dedicated agency streamlines the entire campaign management process, handling setup, monitoring, and optimization. This saves you both time and budget, allowing your team to focus on core priorities.
Agencies use professional-grade tools to track performance, refine targeting, and optimize strategies. These tools give you a sharper edge by uncovering opportunities and delivering insights beyond the basic analytics available to individual users.
Bing Ads Agencies typically charge in one of two ways: a flat monthly fee, which can range from $1,000 to $10,000, or a percentage of your ad spend, typically 10% to 20%.
Agencies offering full-service solutions, including strategy, keyword research, campaign management, and performance tracking, tend to charge more. If your needs are more specific, such as ongoing campaign adjustments, the pricing may be lower.
Of course, with the right partner, the potential benefits outweigh the investment.
Bing Ads rewards companies that treat it as a standalone channel, not a Google Ads clone.
The agencies on this list understand that distinctionand are building campaigns from the ground up around Bing's auction dynamics, audience intent, and LinkedIn-powered targeting.
At TripleDart, we approach Bing Ads with precision. We start with a full campaign audit and ICP-aligned keyword research, move into custom strategy and ad copy built for Bing's audience, and stay active through real-time monitoring and AI-powered anomaly detection.
Every engagement closes the loop with pipeline-level reporting.
We've been doing this for 250+ B2B SaaS companies, managing over $150M in paid media. If you're ready to make Bing a real acquisition channel, talk to our team.
Bing Ads stands out by offering lower competition and costs compared to other platforms. It reaches a different audience, including professionals and users of Microsoft products like Edge and Windows, which often means high-value conversions for businesses.
Costs range from $1,000 to $10,000 per month, depending on the agency and services provided. Some agencies charge a flat fee, while others base their pricing on a percentage of your ad spend. Look for options that include campaign management, reporting, and optimization.
The choice depends on your goals and budget. Bing Ads generally offers lower costs per click and access to a unique audience, while Google Ads has a larger reach. For B2B SaaS, combining both platforms can help cover different segments effectively.
Bing Ads provides built-in reporting tools that show clicks, impressions, and conversions. Integrating it with tools like Google Analytics or CRM systems allows you to measure performance across channels and fine-tune your strategies based on results.
Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.
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