Trusted by paid teams at 300+ B2B SaaS companies

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Startups
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Where Your Buyers Are

Each platform has a different challenge and
a different answer

Not a TripleDart opinion — a structural shift in how B2B SaaS deals actually get won.
Pain Point

LinkedIn CPMs Are Too High to Waste on Broad Targeting

LinkedIn delivers the strongest ROAS of any paid social platform for B2B — 121% ROAS, 41% of B2B paid social budgets — but only when targeting is precise enough to reach ICP-fit people inside ICP-fit companies. Generic job-title campaigns at LinkedIn's CPM rates burn budget on impressions that will never convert.

How TripleDart Tackles It

Precision for the Buying Committee

Named-company targeting layered with role and seniority filters
Full buying committee reach, not just one contact
Sequential messaging that builds familiarity before sales calls
Executive-voice ad formats that earn trust at senior levels
LinkedIn's AI campaign tools accelerate audience testing
Pain Point

Meta's AI Optimises Toward Events That Don't Predict Pipeline

Privacy changes severed the signal chain between ad exposure and real revenue; Meta's optimisation engine is working from incomplete data. The result: CPL improvements on the dashboard while pipeline stagnates. Teams chasing platform-reported metrics grow spend without growing qualified opportunities.

How TripleDart Tackles It

Signal Accuracy, Full-Funnel Architecture

Proper conversion tracking so Meta's AI sees real revenue events
Advantage+ automation tests creative combinations at scale
Full-funnel architecture from awareness through retargeting
Optimised to cost-per-qualified-meeting, not CPL
Pain Point

Reddit's Research-Active Buyers Ignore Content That Feels Like an Ad

Reddit's user base has shifted — 47% hold degrees or higher, and the platform is increasingly used by software buyers evaluating tools. But communities built around shared expertise develop strong resistance to content that uses standard brand advertising formats and tone.

How TripleDart Tackles It

Community-Native Creative That Earns Attention

Creative built to feel native — formats and tone that belong
Subreddit-level targeting reaches self-selected expert communities
Engagement-based retargeting compounds reach over time
Strong cost efficiency vs. LinkedIn CPCs — a lean awareness layer

Get social ads in front of the people hungry to see them.

Our Paid Social Approach

What we execute across all platforms

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Multi-Platform Campaigns

LinkedIn, Meta & Reddit
Built to complement, not silo
One coherent narrative

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Creative & Testing Engine

Rapid format iteration
Beats fatigue before it beats performance
Cross-platform learnings

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Landing Pages 
& CRO

Platform-specific experiences
Tested before scaling spend
Messaging matched to intent

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Cross-Platform Attribution

One measurement model
Cost-per-opportunity, not CPC
No disconnected dashboards
Team

The operators on your account

Not a rotating account manager. A senior operator who sets the strategy and answers for the result.

Workflows That Run Themselves

AI Agents that run 24/7

Our workflows run on live accounts built across Slack, Clay, HubSpot, and all ad platforms. They handle the reflexes; your team owns the strategy.

Wasted-Spend Cleanup

Runs Automatically
Trigger
A search term or keyword keeps spending
Condition
Spend crosses a threshold with zero pipeline over 14 days
Condition
ActionPaused automatically and logged in Slack with the savings.

Anomaly Alert & Fix

You Approve
Trigger
CPL or CPA spikes within 24 hours
Condition
Movement is outside the normal range for that campaign
Condition
Likely cause diagnosed and a fix drafted in Slack — you approve in a tap.

Creative Fatigue Rotation

Runs Automatically
Runs Automatically
CTR decays and frequency climbs on an asset
Condition
The fatigue score crosses the retire line
Condition
Tired creative retired and a queued variant swapped in before performance slides.

Conversion Sync

Runs Automatically
Trigger
A deal changes stage in your CRM
Condition
A lead becomes an SQL, opportunity, or closed-won
Condition
Offline conversion pushed back to Google and the platforms, so bidding chases revenue.
Plus always-on agents for signal watching, budget reallocation, and conversion sync — the reflexes that never wait for a weekly review.
AI Search Visibility

Show up where buyers now start their research

More buyers begin in AI engines, not the feed. We track where your brand appears in ChatGPT, Perplexity, and AI Overviews — powered by Slate, our proprietary AI engine — and keep it in front of the same audiences across paid social, so the demand you create compounds.

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Track

Where your brand appears in ChatGPT, Perplexity, and AI Overviews for your buyers' questions.

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Influence

We work to make your brand the one cited in those answers, powered by Slate.

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Sync

That visibility feeds back into paid and LinkedIn targeting on the same accounts.
Results

Platform performance
across programs

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16x

Pipeline influence for Helpshift via LinkedIn ABM and SEO

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−42%

Cost per SQL for CleverTap,
year over year

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−50%

Cost per opportunity for
VWO in two quarters

What Our Clients are Saying

"TripleDart is an amazing SEO partner. Their bespoke, data-driven SEO strategies, meticulous execution, and exceptional support have propelled us to the first page for several keywords, exceeding our highest expectations. Their work has led to remarkable growth in organic traffic and conversions. They've become an invaluable extension of our team. We've hit the bullseye with TripleDart, and we couldn't recommend their services enough."

"I had a great experience working with TripleDart. They handled our SEO optimization and Webflow migration seamlessly, delivering high-quality results. Their expertise in marketing and content strategy development was impressive and added significant value to our efforts. Highly recommend their services!"

"The TDD team feel like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more! In our working relationship, two things stood out about TripleDart: 1. Deep commitment to understanding the product-market fit 2. Their ability to forecast spending and results effectively."

"TripleDart has been a dream partner. The team is intelligent, responsive, and delivers what they promised. I look forward to our meetings and have made huge progress in our growth marketing efforts with our partner TripleDart Digital."

"I rate TripleDart the highest of all of these approaches. They're clearly good at the obvious and boring stuff, like maintaining the status quo of our AdWords account. But more importantly, they're also good at not sitting still, they're still experimenting, optimizing, and trying to understand our business metrics as deeply as possible. We feel like we're in safe hands. And nice guys, too!"

"Having an agency that can do SEO, paid channels, and infrastructure really well together means there are efficiencies across all of it. We show up much stronger, and having that account manager means everyone is very much aware of what everyone is doing."

Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape.

"TripleDart transformed our sales and marketing operations! With a 30% reduction in lead response time and a 20% boost in sales productivity, our team now engages prospects faster and closes deals more efficiently. Their automation and advanced reporting helped us achieve higher conversion rates and optimize marketing spend. If you’re looking for a game-changer in lead management and sales efficiency, TripleDart is the way to go!"

"We get deep expertise across performance marketing, SEO, and CRM operations. Everything is an ecosystem, and there's a fluid connection between all these experts with senior oversight ensuring it comes together. What's different about TripleDart is they're really bringing that mix of both strategic and executional expertise."

GTM ENGINE FOR B2B SAAS

TripleDart vs. other paid social agencies

Starting Point
Focus Metric
Platform Strategy
Attribution
Creative
Reporting
Platform Access
Accountability

Other Agencies

Jump straight to copy and design angles.
CPL and CPM vanity metrics.
One channel in isolation.
Last-click, platform-siloed.
Outsourced, slow turnaround.
Monthly PDF report.
No platform relationships.
% of ad spend incentive.
FAQ

Common questions

Is it worth hiring a B2B SaaS paid social agency?

If paid social is material to your pipeline and nobody owns it end to end, yes — a dedicated team running tested creative and proper attribution outperforms an in-house generalist running ads as a side project.

Do you design ad creative and landing pages?

Yes — creative, copy, and landing page CRO are part of the engagement, not an add-on.

How long will it take to see results?

Leading indicators typically show within 60 days; real pipeline impact by 90.

Do you manage LinkedIn, Meta, and Reddit together?

Yes — one strategy and one attribution model across all three, not three disconnected campaigns.

What are the minimum ad spend and pricing requirements?

A monthly retainer scoped to the work, separate from ad spend. We scope around your pipeline goals and confirm specifics on the call.

Ready to turn
paid social into pipeline?

Join 300+ B2B SaaS teams scaling pipeline with TripleDart.