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The SaaS PPC Agency to Turn Ad Spend Into Revenue, Faster
We blend AI insights with deep SaaS expertise to run high-performance Google & LinkedIn campaigns tailored for B2B SaaS. Get full-funnel visibility, daily optimizations, and scalable growth—without the guesswork.
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PPC Agency for leading SaaS companies
Let your PPC Engine be owned by an agency certified as a Google Premier Partner and LinkedIn Marketing Partner
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How TripleDart’s SaaS PPC Strategies Get You on a Hyper-Growth Trajectory
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Win More Clicks with Smarter Keywords
We track every interaction, predict trends, analyze search behavior, and adjust bids in real time to focus on what converts
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Stop Guessing with Your Ad Copy
We refine ad copy based on audience behavior and performance data to drive higher engagement
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Close Deals, Not Just Clicks
We optimize for pipeline closure by using offline conversion signals from lead creation to closed-won stages
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Show the Right Ad to the Right Person
We personalize creatives based on behavior and intent to keep ads relevant and compelling
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Detect Anomalies Before They Drain Your Budget
We keep an eye out and flag unexpected spikes, dips, and trends early to prevent wasted ad spend
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Stay One Step Ahead of Competitors
We analyze their ads and bidding strategies and find gaps you can pursue—so you never play catch-up
What Our Clients Say About Us
100+ TripleDart's Tried & Tested Playbooks generated Millions in Pipeline for our clients!
Some of the best performance marketers and inbound strategists for SaaS are with the TripleDart team. Wonderful experience, and been working with them for almost a year. Great results delivered.
Srikrishna Swaminathan
Co-Founder and CEO
They understand our funnel problems from lead flow to revenue generation and provide excellent reporting. The weekly cadence helps us grasp campaign performances, and their ability to forecast spending and results is impressive. I highly recommend TripleDart to all SaaS Scaleups!
Michael Freeman
VP of Marketing
The team at TDD is extremely experienced with management and scaling campaigns. We started with 0 spend and were able to scale to $100k spend in less than 4 months.Overall great pipeline was generated and converted.Their strength lies in campaign management and scaling as we learn.
Thomas Dong
VP of Marketing
The team at tripledart helped setup our initial demand gen efforts and helped get our pipeline flowing through google ads. With a few iterations, we were able to get close to a predictable pipeline.
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Charanyan
Co-Founder
Folks at TDD are hard working, creative and technical experts. Really helped us structure and scale our paid campaigns efficiently.
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Dhruv Wahal
AVP of Marketing
The TDD team feel like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more!
Tom Price-Daniel
Chief Revenue Officer
Why we are the leading SaaS PPC agency
PPC is like football, and we’re Real Madrid.
In-house
Divided attention between PPC and other marketing channels
High cost of payroll coupled with timetaken for employees to scale their work
New, untested team who might not have deep industry relationships
Relatively limited perspective since it’s just limited to you and your employee’sprevious employers
TripleDart
Singular focus on generating high quality leads for your SaaS
No payroll related costs and minimal time needed to scale campaigns
Up-to-date, high-performing team with pre-existing relationship with AD platforms
Broader perspective thanks to exposure to multiple customers and industries
Numbers That Matter to SaaS Leaders
100K+
SQL's Generated
50+
Paid Media Clients
$10M
Monthly Budget Management
30+
Inhouse Experts
SaaS PPC Services
The only PPC agency built ground-up for B2B SaaS growth.
1. Paid Search
- We build and optimize high-converting paid search campaigns that drive qualified leads at scale.
- From keyword targeting to bidding strategies, we fine-tune every element to keep your CAC low and ROI high.
2. Paid Social
- We run targeted and tailored paid LinkedIn campaigns to help you connect with your ideal customers.
- Our creative and targeting work together to turn passive scrollers into pipeline opportunities.
3. Ad Creative and Landing Pages
- We craft scroll-stopping ad creatives and persuasive landing pages designed to convert SaaS buyers.
- Every asset is tested, refined, and aligned with your brand to deliver both performance and consistency.
4. Conversion Tracking and Reporting
- We set up airtight conversion tracking so you know exactly which campaigns are driving real business impact.
- Our reporting is transparent, timely, and focused on continuous optimization, not just surface-level metrics.
5. Competitor and Industry Analysis
- We monitor your competitors’ PPC strategies—ad formats, landing pages, messaging, and keywords—so you can outsmart, not outspend.
- Industry benchmarks help us calibrate your goals and identify growth gaps you can capitalize on.
6. Campaign Strategy and Management
- We manage your entire PPC funnel end-to-end—from campaign planning to daily optimization—so you can focus on growth.
- Our team works in fast, iterative cycles with frequent insights and performance reviews to maximize impact.
Our SaaS PPC Process That Fuels Your Growth
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1. Audience Segmentation
We map out your ICP and use first-party data to build targeted audience segments that drive real conversions
2. Keyword Research
We focus on high-intent search terms that bring in serious buyers, not just traffic that burns your budget
3. Competitor Research
We dig into what your competitors are up to, analyze their strategy, and find ways to help you outshine them
4. Campaign Strategy
Lead generation, pipeline acceleration, or brand positioning—we tailor ad creatives and messaging to match your objectives`
5. Campaign Setup
We configure tracking, integrate with your CRM, and implement retargeting strategies to capture every valuable lead
6. Smart Testing Framework
Every campaign goes through systematic testing, so we can optimize performance before scaling your spend
7. Continuous Optimization
We track, analyze, and refine in real-time—adjusting bids, improving targeting, and eliminating inefficiencies
8. Multi-Channel Expansion
We align paid search, social, and display ads to create a seamless funnel that nurtures and converts
Turn PPC Into Your #1 Revenue Channel
Join 150+ SaaS companies using TripleDart’s PPC playbooks to drive demos, deals, and revenue
Book a Strategy Call
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Bid Optimization with AI
Audience Segmentation
Ad Copy Personalization
Multi-Channel Campaign Management
Access to cutting-edge technology & tools
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Ad Platforms We Use to Drive SaaS Success
Linkedin Ads
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Four out of five LinkedIn members influence business decisions
To capture stakeholder attention, you need to use expertly crafted ad campaigns
Partner with TripleDart, that’s managed over $5M to fuel growth for brands like CleverTap, Singlestore, Airbase, and Helpshift
Google Ads
The Google Ads ecosystem is changing rapidly. But we have your back
Launch ads that outrank your competitors, get maximum visibility and capture high-intent buyers
We’ve managed $60+ million in ad spend for 100+ clients to become one of the best-performing Google Ad agencies in the world
Meta & Instagram Ads
Tap into a combined user base of over 3 billion active monthly users
Amplify your message with data-driven targeting, creative design, and persuasive copy
Benefit from a lower CPM, and our experience in maintaining a 1:4 Return on Ad Spend
Bing Ads
Unlock hidden opportunities with lower CPCs and less competition
Reach high-value decision-makers through intent-driven keywords and smart bidding
We’ve helped our clients capture premium leads on Bing with effective audience targeting
The Unique Advantages of SaaS-Focused PPC
SaaS-Centric Campaign Insights
With 100+ SaaS clients under our belt, we’ve developed a nuanced understanding of how B2B buyers move through complex, multi-touch funnels. Our strategies are shaped by these insights—crafted to match buying behavior, overcome objections, and improve conversions at every stage.
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Agile Mindset for Rapid Growth
SaaS companies grow fast, and your PPC strategy needs to keep up. That’s why, whether it's a new feature launch, product update, or market shift, we’re ready to pivot and respond in real time. From first click to final conversion, we test, iterate, and optimize continuously to keep leads moving forward.
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Full Focus on What Matters
At TripleDart, we build every PPC campaign around metrics such as CAS, ROAS, payback period, and pipeline impact. We track how every dollar spent moves the needle on trials, demos, and revenue, so you get full visibility into what’s working and where to double down.
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Alignment with SaaS Sales Cycles
We design PPC strategies that align with each stage of your SaaS sales cycle from top-of-funnel awareness to bottom-of-funnel conversion. Whether you're capturing new users or nurturing them, our campaigns get you qualified leads, better conversion rates, and stronger pipeline velocity.
Our Track Record of Successful SaaS PPC Case Studies
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CleverTap
CleverTap was struggling to generate quality MQLs that transitioned into paying customers. By fully owning CleverTap’s paid ad operations, TripleDart delivered results that redefined its pipeline strategy. The strategy consisted of a comprehensive set of SEM and Paid Social campaigns.
40%
Increase in MQL-SQL ratio
20%
Decrease in cost per SAL
Airbase
Airbase partnered with TripleDart Digital to revamp and diversify its digital marketing efforts. TripleDart focused on expanding channel diversity to reduce reliance on Google Ads, creating engaging ad content to drive conversions, and continuously optimizing to ensure sustained ROI.
6x
Pipeline growth
2x
Increase in MQLs
Teamed
Multiplier approached TripleDart to partner and execute strategic account-based marketing (ABM) for their TAM in North America and APAC geographies. We personalized marketing campaigns tailored to the pain points of each identified account and devised a Sales and Marketing Alignment Playbook that outlined shared goals, processes, and communication protocols.
100%
SOM penetration in less than a quarter
$400k
In pipeline generated at $20k spend in 2 months
Fincent
Fincent partnered with TripleDart to build their paid efforts from scratch to improve visibility and pipeline value. Through a vicious experimentation and optimization cycle, our campaign managers were able to adapt quickly and freeze the calendars of Fincent’s Sales Team.
140%
Increase in revenue in a quarter
168%
ROAS within three quarters
Your Search for an Enterprise PPC Agency Ends Here!
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Experienced B2B PPC strategists who’ve worked with 100+ B2B SaaS companies
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Customized B2B PPC strategies based on your goals and industry
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Weekly/Monthly/Quarterly reports and bi-weekly calls
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Real-time dashboard to monitor growth and ROI
FAQ
What is a SaaS PPC agency?
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A SaaS PPC agency is an agency that helps SaaS companies build, optimize and manage business Ad spend to drive pipeline growth and MRR. The agencies handle various paid advertising channels such as Google Ads, Bing Ads, social media ads (Facebook, LinkedIn, Instagram etc)
When is the right time to hire a PPC agency for your SaaS?
If you feel that your SaaS needs a push in terms of pipeline generation, and you:
1. Understand that hiring in-house will include high costs in terms of looking for the right people, time to-scaling performance, and employee operational costs.
2. But still want to onboard the best folks to get results.
3. Are prepared to invest a minimum of $8,000 each month.
4. And want a one-stop solution to get all your marketing needs fulfilled.
If you resonated with the points above, we feel you should start shopping around for SaaS PPC advertising firms or to get in contact with us to see if we can help😊
Advantages of hiring a SaaS PPC Agency (Why Your Business Needs a SaaS PPC Agency)
Running PPC campaigns is time-consuming and complicated. Working with an agency gets you access to PPC experts with years of experience who can scale your ad campaigns quickly so you can be sure that your ads reach the right people who buy your products.
How do you choose the right PPC agency for your SaaS company?
When hiring an SaaS PPC agency, it's essential to consider key factors for success. Look for industry experience matching your business, assess their track record through case studies, ensure they offer robust support, and prioritize transparency in pricing and flexibility. These steps will help you find the right agency to enhance your business's online presence and growth.
How a SaaS PPC Agency can help optimize your campaigns
PPC advertising can cover a huge amount of traffic, but if you're new to it, it is easy to burn a lot of money and get very little returns. That's where the SaaS PPC Agency's experts step in. They help optimize the keywords and targeting your campaigns run for, help manage budgets, and share detailed reports -- ensuring your CPLs drop and you get more business.
Best Practices for Working with a SaaS PPC Agency
As the cost to acquire new customers has shot up in the last few years, SaaS PPC advertising agencies have become an important partner to many businesses, providing expert support to ideate and create successful campaigns.
Here are some things to keep in mind:
1. Establish clear expectations in terms of campaign objectives, business goals, creative direction, budget, and timeline.
2. Make sure all parties agree to deadlines and deliverables before starting a project.
3. Set up regular meetings or check-ins for updates and feedback opportunities.
4. Listen to the agency's recommendations and feedback.
5. Be honest about what you can do, what you cannot do, and any potential changes that may arise throughout the project.
How much does a SaaS PPC agency cost?
The price of SaaS PPC agencies varies from agency to agency. For example Tripledart's price starts from $3500/month for paid media operations flat fee and no hidden % spend. It is important to have complete transparency over the cost and ensure that there are no hidden charges on the Ad spend before signing up with agencies
