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The 2026 Paid Media Shift

Three big PPC shifts your agency must be accounting for

The playbooks that worked in 2022 are actively losing money right now. Here's why:
How TripleDart Is Built For This

Our answer to the 2026 
B2B paid media challenge

Ready to fix your paid funnel
before the quarter ends?

Our Services

Paid media built
for B2B SaaS pipeline

Every channel, fully integrated — with attribution that ties back to closed revenue.

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Paid Search

High-intent, bottom-of-funnel terms. Tight match types, ruthless negatives, competitor capture.

Outcome: a demand engine, not one-off boosted posts.

Search & Performance Max
YouTube & Display
Bing decision-maker leads
Competitor conquesting

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Paid Social

Targeted by ICP and account, and built to feed pipeline.

Outcome: a demand engine, not one-off boosted posts.

Accounts & buying-committee personas
Meta demand + retargeting
Lead gen & ABM-aligned campaigns
Creative testing engine

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Account-Level Targeting

Layered over paid, with intent data and retargeting across search and social.

Outcome: a demand engine, not one-off boosted posts.

Named-account targeting
Intent-data layering
Cross-channel retargeting
Committee-wide reach

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Reporting on Pipeline

Conversion tracking and attribution wired to your CRM and not just the ad platforms.

Outcome: a demand engine, not one-off boosted posts.

Offline conversion sync
HubSpot / CRM attribution
Cost-per-opportunity reporting
Weekly pipeline cadence
Team

The operators on your account

You get senior strategists who come with solutions for your challenges

Workflows That Run Themselves

AI Agents that run 24/7

Our workflows run on live accounts built across Slack, Clay, HubSpot, and all ad platforms. They handle the reflexes; your team owns the strategy.

Wasted-Spend Cleanup

Runs Automatically
Trigger
A search term or keyword keeps spending
Condition
Spend crosses a threshold with zero pipeline over 14 days
Condition
ActionPaused automatically and logged in Slack with the savings.

Anomaly Alert & Fix

You Approve
Trigger
CPL or CPA spikes within 24 hours
Condition
Movement is outside the normal range for that campaign
Condition
Likely cause diagnosed and a fix drafted in Slack — you approve in a tap.

Creative Fatigue Rotation

Runs Automatically
Runs Automatically
CTR decays and frequency climbs on an asset
Condition
The fatigue score crosses the retire line
Condition
Tired creative retired and a queued variant swapped in before performance slides.

Conversion Sync

Runs Automatically
Trigger
A deal changes stage in your CRM
Condition
A lead becomes an SQL, opportunity, or closed-won
Condition
Offline conversion pushed back to Google and the platforms, so bidding chases revenue.

Plus always-on agents for signal watching, budget reallocation, and conversion sync — the reflexes that never wait for a weekly review.

AI Search Visibility

Show up where buyers now start their research

More buyers begin in AI engines, not the search bar. We track where your brand appears in ChatGPT, Perplexity, and AI Overviews — powered by Slate, our proprietary AI engine — and feed that visibility back into your paid targeting so you stay in front of the same accounts.

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Track

Where your brand appears in ChatGPT, Perplexity, and AI Overviews for your buyers' questions.

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Influence

We work to make your brand the one cited in those answers, powered by Slate.

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Sync

That visibility feeds back into paid and LinkedIn targeting on the same accounts.
The Platforms We Run

Where your buyers are, we're already running

Every channel that moves B2B pipeline, run as one system on one source of truth.

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Google

Capture high-intent search and defend your brand from competitors.

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LinkedIn

Target the accounts and personas in your buying committee.

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Meta & Instagram

Run demand and retargeting to stay in front of accounts.

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Bing

Capture the decision-maker leads most teams ignore.

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ChatGPT

Show up where buyers now start their research.

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X (Twitter)

Reach technical and founder audiences in-feed.

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Reddit

Meet buyers in the communities they trust.

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YouTube

Build demand with video against your ICP.
Who It's For

Built for SaaS companies
at
every growth stage

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Ad spend: $5K – $20K / mo

$500K – $2M ARR

You've found early product-market fit and need to build the first repeatable paid acquisition channel without burning runway on bad experiments.

Strong fit: real traction, paid not yet material to pipeline.

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Ad spend: $20K – $80K / mo

$2M – $20M ARR

You're scaling and need a full-funnel engine across Google, LinkedIn, and Meta — with attribution that actually shows what's driving pipeline.

Strong fit: paid is material, you want one team accountable to it.

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Ad spend: $80K+ / mo

$20M+ ARR

You need a senior team that runs as an extension of your marketing org, owns results, and reports to revenue — not click metrics.

Strong fit: been let down by a generalist agency before.

What Our Clients are Saying

"TripleDart is an amazing SEO partner. Their bespoke, data-driven SEO strategies, meticulous execution, and exceptional support have propelled us to the first page for several keywords, exceeding our highest expectations. Their work has led to remarkable growth in organic traffic and conversions. They've become an invaluable extension of our team. We've hit the bullseye with TripleDart, and we couldn't recommend their services enough."

"I had a great experience working with TripleDart. They handled our SEO optimization and Webflow migration seamlessly, delivering high-quality results. Their expertise in marketing and content strategy development was impressive and added significant value to our efforts. Highly recommend their services!"

"The TDD team feel like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more! In our working relationship, two things stood out about TripleDart: 1. Deep commitment to understanding the product-market fit 2. Their ability to forecast spending and results effectively."

"TripleDart has been a dream partner. The team is intelligent, responsive, and delivers what they promised. I look forward to our meetings and have made huge progress in our growth marketing efforts with our partner TripleDart Digital."

"I rate TripleDart the highest of all of these approaches. They're clearly good at the obvious and boring stuff, like maintaining the status quo of our AdWords account. But more importantly, they're also good at not sitting still, they're still experimenting, optimizing, and trying to understand our business metrics as deeply as possible. We feel like we're in safe hands. And nice guys, too!"

"Having an agency that can do SEO, paid channels, and infrastructure really well together means there are efficiencies across all of it. We show up much stronger, and having that account manager means everyone is very much aware of what everyone is doing."

Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape.

"TripleDart transformed our sales and marketing operations! With a 30% reduction in lead response time and a 20% boost in sales productivity, our team now engages prospects faster and closes deals more efficiently. Their automation and advanced reporting helped us achieve higher conversion rates and optimize marketing spend. If you’re looking for a game-changer in lead management and sales efficiency, TripleDart is the way to go!"

"We get deep expertise across performance marketing, SEO, and CRM operations. Everything is an ecosystem, and there's a fluid connection between all these experts with senior oversight ensuring it comes together. What's different about TripleDart is they're really bringing that mix of both strategic and executional expertise."

Why TripleDart

Recognisable tools, lean by default

We're not a generalist shop running ads. We're a SaaS PPC team purpose-built for 2026.
AI & Automation
Attribution
Channel Breadth
Onboarding Speed
Team Structure
Creative & Copy
Transparency
SaaS Depth

Other Agencies

Smart Bidding defaults. No custom AI strategy beyond platform automation.
Last-click dashboard. Monthly PDF report. No CRM connection.
1–2 channels, siloed execution. No cross-channel strategy.
60–90 days to first campaign. Heavy kickoff overhead.
Rotating generalist account managers. High churn, no SaaS context.
Outsourced creative. Slow turnaround. Generic templates.
Monthly reports. Opaque spend decisions.
Mixed verticals. No SaaS-specific benchmarks.
FAQ

Common questions

What's the minimum engagement to work with TripleDart?

A monthly retainer scoped to the work, separate from ad spend, which stays in your accounts. We scope around your pipeline goals and confirm specifics on the call.

How fast will I see pipeline results?

Paid typically shows pipeline impact within a quarter, with first campaigns and tracking live within weeks. Several clients saw CPL or cost per opportunity move within 45 to 90 days.

Which platforms do you manage?

Google Ads, Bing, LinkedIn, Meta, Performance Max, and retargeting across search and social. We also build and test the landing pages behind campaigns and wire up conversion tracking for form fills, demos, and SQLs.

Can I start with just one channel?

Yes. Start with paid search or paid social and expand, or hand us the full paid function from day one.

How do you measure performance?

On pipeline and revenue. We track conversions through to SQLs and opportunities, so you see cost per opportunity and the deals it drove — not just clicks.

Get Started

Ready to put
paid on the pipeline?