Frequently asked questions
Here are some of the most common ones we get.

About TripleDart
We've partnered with 250+ SaaS brands across various categories, including Security, FinTech, HRTech, MarTech, Vertical SaaS and Data Infrastructure. Our client roster includes companies like Sprinklr, Freshworks, Moengage, SpotDraft, Flosum, Airbase, Netspring, ByteDance, Hiver, Plivo, Growth Nirvana, Fincent, Sense, Pepper, MobStac, etc.
Yes, we work with clients across the globe. Our in-house team is spread across the US, UK, Portugal, Spain, India, Singapore, and Thailand. We also have a panel of B2B SaaS writers spread across the world, catering to regional content requirements.
We use AI to automate tasks and scale campaigns without scaling overhead, get deep insights through teardown reports, and improve performance through smarter testing and faster iterations.
We build dynamic marketing engines rather than just doing disconnected tasks. AI is deeply integrated into all our work beyond just basic tasks. Our in-built workflows ensure manual tasks are executed error-free, while our experts focus on strategy and quality checks. This hybrid model ensures accuracy and efficiency.
We're an AI-first agency that specializes exclusively in B2B SaaS. We work as your fractional marketing team and focus on delivering high-quality leads instead of traffic numbers, using proven playbooks from working with 250+ SaaS brands.
Engagement Structure
Yes, extensively across both channels.
For PPC, we use dynamic budget reallocations driven by AI pacing models, 24/7 bid monitoring and fatigue tracking, auction monitoring, and dashboards linking performance to revenue.
For SEO, we build contextual knowledge engines for content opportunities, AI-assisted topic clustering, ranking alerts, crawl issue detection, link auditing and tracking, AI citation monitoring, and traffic alerts while maintaining conversion-first content infused with human storytelling.
Our AI agents, combined with human quality checks, identify keywords specific to your niche that guide audiences through every journey stage, focusing on long-tail and high-intent terms
We use a Hub and Spoke content model that establishes topical authority, signalling to search engines and LLMs that you're a definitive resource.
We typically start with a lean pilot ABM without major tech stack investment, then scale to sophisticated tools once we see results. We follow a four-step process, where we identify target ICPs and challenges, persona mapping through extensive research, content mapping, and creating a 30-day pilot plan.
Our nine-step process starts with product deep dives. We then conduct audience research, SEO and GEO audits, and competitor analysis before moving to keyword research and creating a 90-day strategy. We focus on showing up everywhere in search and answer engines, and creating content that converts.
Yes. We act as an extension of your team, filling in gaps and bringing strategic clarity to help you move faster.
We audit and analyze your marketing programs and competitive landscape to determine the best path to your next milestone. With a 30-60-90 day target in sight, we hit the ground running. We set tangible targets, bring consistency to operations, and ramp up on execution to iterate fast and learn faster.
Who We Work With
We're not a generalist agency—we know exactly what works for your specific niche. Check out tripledart.com/industry for our industry-specific services covering Cryptocurrency, Cybersecurity, Ecommerce, Fintech, HR Tech, Martech, Vertical SaaS, and more.
We work with funded B2B SaaS and tech companies from Seed to Series A for startups and Series B to public companies for scaleups, typically with $3M+ in annual recurring revenue.
You can check our shorter case studies here: https://www.tripledart.com/case-studies
And more detailed ones here: https://www.tripledart.com/customers
Methodology & Outcomes
Check out some of our GEO case studies here:
We've consistently delivered significant CAC reductions across clients:
- Hiver saw a 5x decrease in CPMQL with 30-40% spend savings
- Plivo achieved a 5x reduction in CPMQL plus 30-40% spend savings and 10% CPL reduction
- Growth Nirvana reduced their paid CAC from $9,000 to $4,000
We take ownership of results through our OKR-based performance model and benchmark your metrics against best-case matrices from scaling other brands. We are known to hold ourselves accountable to pipeline goals.
We use quarterly OKRs to measure performance, tracking revenue-driven metrics including pipeline, CAC, CAC payback, sales velocity, share of voice, and content engagement. Our unified dashboards consolidate data from multiple sources to link performance to revenue.
We forecast tentative performance based on our roadmaps. Paid acquisition campaigns typically yield results within three months, though timing varies based on your past performance, industry, and budget.
SEO is a long-term strategy with compounding returns over time—results continue even years after investment.
Engagement & Partnership
Building an in-house team requires hiring a marketing manager, copywriter, designer, content marketer, SEO specialist, data analyst, social media manager, paid ads specialist, automation specialist, and web developer—each costing $50K-$150K+ annually.
With TripleDart, you get a full team of experts for one retainer, plus platform relationships with LinkedIn, Google, HubSpot, access to premium tools like Ahrefs and SEMrush, and proven playbooks from 150+ brands instead of learning through expensive experimentation.
Creative and copy strategy direction are included within the base retainer scope, as is standard production of landing pages and paid creatives. If you need frequent high-volume creative output or multiple experimental landing page variants beyond typical scope, we'll outline those additional needs and costs upfront during our engagement planning.
For Paid Media, we recommend a minimum starting spend of $8K–$15K monthly, scaling as performance stabilizes and you see ROI. For Content, plan for 8–40 pieces monthly, depending on your category's competition level and the SEO velocity needed to compete.
Core strategy, execution, frameworks, reporting, and workflows are all done in-house by our team. We only use external specialist talent where deep domain expertise matters. All external work is quality-checked inside TripleDart before delivery.
Every account gets a dedicated pod led by an Account Director for overall project sentiment and revenue alignment. The pods consist of SEO or Paid Media Strategist, Campaign Managers or SEO Leads, Content Lead with writer network, RevOps and Analytics Support, and Creative and Landing Page Specialists when needed.
