Meegle, a workflow management platform for project and product teams, was struggling with technical SEO issues, blog layouts misaligned with LLM best practices, weak domain authority, and a limited presence in AI-powered search results.
In 9 months, we transformed their organic engine—aligning their content with AI search requirements, growing blog traffic by 1429%, improving AI citations (Google Overviews and ChatGPT) by 134%, expanding keyword rankings by 1,185%, and improving their domain rating from 41 to 62.
Here's how we helped Meegle become a thought leader in project management while optimizing for the era of AI-powered search.
About Meegle
Meegle helps teams manage projects and products more effectively through their workflow management platform. When businesses need to streamline operations and boost productivity, Meegle provides the tools to make it happen.
Operating in the competitive SaaS project management space, Meegle targets product managers, project leads, and operations teams looking for efficient alternatives to established players.
They partnered with TripleDart to build a scalable SEO foundation that could establish them as a credible voice in project and product management.
The Challenge: Weak Foundation, Low Authority
Before working with TripleDart, Meegle faced foundational gaps that kept them invisible in organic search and AI citations despite having a solid product:
Technical Foundation Problems
- The website had structural issues that sabotaged rankings and AI discoverability.
- Keyword cannibalization meant multiple pages competed against each other for the same terms.
- Country-specific pages lacked proper hreflang tags and canonical implementation.
- Blog layouts weren't aligned with LLM best practices, limiting their ability to be cited by AI engines like ChatGPT and Google's AI Overviews.
Missing Topical Authority
In the crowded project and product management space, Meegle wanted to be seen as an expert voice that AI systems would trust and cite. Their content needed to be deeper, more comprehensive, and structured in ways that language models could easily parse and reference—qualities that established players had years to build.
User Experience
Site layouts were designed to showcase products rather than answer user questions or match search intent. This disconnect often meant visitors and AI crawlers weren't finding what they needed, leading to poor engagement and low conversions.
These issues created a domino effect—inconsistent search rankings, diluted traffic across competing pages, and low organic visibility compared to competitors.
TripleDart's Approach
We rebuilt Meegle's organic presence, focusing on technical excellence, topical authority, and scalable content production.
Timeline of Impact
Here's how we did it:
Technical Foundation
We started with a comprehensive technical SEO audit that revealed the site's health score was sitting pretty low, and their content structure was virtually invisible to LLM crawlers.
We systematically resolved crawling issues, eliminated duplicate content, restructured pages to stop them from competing against each other, and most importantly, aligned blog layouts with LLM best practices to improve discoverability in AI-powered search.
Topical Authority
Instead of creating random blog posts, we focused entirely on two core areas: Project Management and Product Management. This laser focus helped Meegle showcase the kind of genuine expertise and concentrated authority that AI systems recognize and preferentially cite.
We developed an AI-powered content workflow to scale production of helpful how-to articles structured for maximum AI comprehension. The formula was simple but effective: "How to Implement [Project Methodology] in [Industry]"—covering methodologies like Scrum, Kanban, and Lean across industries like software development, healthcare, and finance.
This topical clustering signaled to both search engines and LLMs that Meegle was a definitive resource worth citing.
Content Creation
Our content creation process began with a prompt that included specific words and phrases to avoid, along with tone and style guidelines. We pre-fed the workflow with links to relevant Meegle pages (such as product, feature, and glossary pages) to ensure factual accuracy.
Once the content is generated, it is reviewed by a content engineer. We then added internal links to enhance the content's value and guide readers through the Meegle ecosystem. The content is then forwarded to editors for a final quality check to meet Meegle's editorial standards.
Throughout the process, we backed every statement or claim with credible sources or real-world examples—the kind of authoritative backing that makes AI engines more likely to cite content. Our goal was to ensure that the content provides actionable insights and practical steps in a format that AI systems could easily extract and reference.
Prompt + Guidelines → Pre-feed Links → Content Generation → Engineer Review → Add Links → Editor Review → Source Backing → Publish
Competitor Comparison Content
We noticed that comparison content was performing exceptionally well in this space. We created comprehensive guides comparing Meegle's competitors: "Monday vs Trello," "Asana vs ClickUp," "Smartsheet vs ClickUp," and "Monday Alternative," to name a few. This strategy positioned Meegle directly in the consideration phase when prospects were evaluating different tools.
Scaling Content
Over nine months, we created a full content calendar covering the entire funnel—top of funnel awareness content, middle of funnel comparison pieces, and bottom of funnel solution-focused articles. In just the last two months of the project, we produced 95 topic pieces using our AI-assisted workflow, dramatically increasing Meegle's content output without sacrificing quality.
Domain Authority
We implemented a strategic backlink campaign that focused on relevant, authoritative sites in the project management and productivity space.
Results
Here's what happened after nine months of focused SEO and content work:
Quarter-wise traffic growth from MOFU and BOFU blog sections:
- 2024 Q4: 490 clicks
- 2025 Q1: 950 clicks
- 2025 Q2: 1,822 clicks
- 2025 Q3: 2,580 clicks
AI Citations:
Our Team
- Account Manager: Glenn
- SEO Leads: Siddu and Impana
- Project Manager: Ankita
- Content: Satabdi and Surobhi
Conclusion
By concentrating on project and product management topics while optimizing for AI discoverability, Meegle established itself as a credible, citable voice in a competitive market.
The combination of technical fixes aligned with LLM best practices, strategic content creation optimized for AI comprehension, and authority building created a foundation for sustainable organic growth that continues to compound over time in both traditional search and the rapidly growing world of AI-powered discovery.
Ready to get cited by AI engines and make GEO your strong suit? Let's talk about how strategic GEO and content can transform your organic presence.
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