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SaaS Link Building Agencies

23 Best SaaS Link Building Agencies for Your Business in 2025

Looking For A SaaS Link Building Agency That Boost Your Site Authority & Traffic?
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Updated:
Sep 17, 2025
23 Best SaaS Link Building Agencies for Your Business in 2025

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Key Takeaways

How to Build SaaS Links Effectively?

  • Identify authoritative, niche-relevant websites for backlink opportunities.
  • Develop value-driven, link-worthy content tailored to target audiences.
  • Conduct strategic outreach (guest posts, digital PR, partnerships) to secure placements.
  • Monitor backlink quality, diversity, and relevance to ensure long-term SEO benefits.
  • Avoid low-quality, irrelevant, or over-optimized backlinks to minimize risk of penalties.

List of 7 Top SaaS Link Building Agencies (2025):

  1. TripleDart – Specializes in performance-based SaaS link building with a large, vetted SaaS website network.
  2. LinkDoctor.io – Focuses on sustainable, research-driven link building strategies and transparent reporting.
  3. Digital Gratified – Offers niche-relevant outreach, guest posting, and content integration for SaaS brands.
  4. Editorial.link - Specializes in contextual link placements within existing, high-traffic content, offering SaaS brands full control and long-term SEO value.
  5. Dofollow.com – Provides relationship-based links and KPI-driven campaigns for SaaS companies with mature content strategies.
  6. Intero Digital – Integrates link building with digital PR and guest blogging, leveraging large publication relationships.
  7. Digital Olympus – Delivers long-term authority via customized link plans and ongoing backlink performance monitoring.

Links from reputable websites act as endorsements, signaling to Google that your content is valuable and trustworthy, helping you rank higher among your competition.

Unfortunately, many SaaS link building agencies fail because businesses take a "spray and pray" approach, focusing on quantity over quality. The result? Little to no impact on rankings or traffic.

The right strategy revolves around forming relationships with authoritative websites and creating valuable, link-worthy content. But let’s face it, executing a successful link building campaign requires time, expertise, and dedicated resources. Without a trusted partner, it’s a daunting challenge.

In this post, we’ll introduce you to some of the top-tier agencies to outsource link building. These agencies can:

  • Increase your domain authority
  • Improve organic search rankings
  • Drive high-quality traffic to your website
  • Generate more leads and sales

You can check our agency review methodology to understand how we come up with these lists!

Ready to rank more? Let’s dive in!

Agency Best For Notable Clients Specialization Location
TripleDart B2B SaaS startups and scaleups Multiplier, Sense, Kula, Peoplebox, Rocketium, Mailmodo, Teamed, Storylane AI, Dev Tools, HR Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, SaaS for Ecom, Creator Economy Remote (12+ countries), Dallas, US & Bangalore, India
Link Doctor SaaS & eCommerce SEO ProxyScrape, Karrycar, Arcstone High-intent link building Wyoming, USA
Digital Gratified SaaS and B2B growth Hubspot, Databox, Clickup, Canva, Krusche and Company Custom SEO campaigns Ras Al Khaimah, UAE
Editorial.link Content-driven link building NordVPN, Belkins, DiscoverCars, Web Dev Co Editorial links, niche placements Multiple locations in USA
Dofollow.com B2B & SaaS link building Heymarket, Nectar Custom link acquisition Delaware, USA
Intero Digital Paid media + link building Liaison, Inspira, Updox, Covial, Sunset Learning Institute Full-service digital growth Multiple locations in USA
Digital Olympus B2B SaaS & eCommerce SEO Ramp, G2, edX, Getcredo.com High-value link building Delaware, USA
Rock The Rankings Enterprise & growth SaaS Exploding Topics, Toast, Moonpay High-ticket SEO & link campaigns Remote
Blue Things Brand visibility campaigns inBeat, Tiddle, ThreatX, Arielle, Content Allies, Hurom, iWave, Zeffy Custom link & content strategies Not specified
uSERP High-intent SEO & link acquisition Monday.com, Robinhood, ActiveCampaign, Freshworks, Canopy Premium link building Denver, Colorado, USA
Digital Olympus B2B SaaS & eCommerce SEO Credo, edX High-value link building Delaware, USA
Editorial.Link Content marketing & link building NordVPN, PandaDoc, DiscoverCars Editorial links Florida, USA
Fatjoe SEO & content campaigns Moz, Pubcon White-hat link building Staffordshire, UK
GoPeak Affordable link acquisition Cloudtalk, Heysurvey Link building per piece Armenia
iProspect Enterprise SEM & SEO Hendricks, Sonos, Hilton Paid search & SEO London
LinkBuilder.io High-value link acquisition Legalzoom, Follow Up Boss Monthly link building packages UK & US
Minuttia Niche & industry-specific SEO Toggl, Sitecore Custom link building Estonia
North Star Inbound B2B growth campaigns Preply, Angi SEO & digital marketing USA
Outpace Paid & organic growth Lucidchart, Hyatt SEO, SEM, link building Oklahoma City, USA
Page One Power B2B SEO & link building Technology Company, Bostitch Custom link building strategies Boise, Idaho, USA
PRWeb Press release & PR marketing PRNewser, BNET Press distribution & SEO Global
RevenueZen B2B SaaS & marketing automation Expensify, Prodperfect Growth-focused SEO & paid campaigns Oregon, USA
Siege Media Content marketing & SEO Transunion, Chime High-value content & link campaigns Texas, USA

The 23 Best SaaS Link Building Agencies

1. TripleDart 

TripleDart homepage

TripleDart is a SaaS marketing agency that specializes in strategic link building to support your SEO efforts. We help increase your overall website visibility by providing targeted backlink services, regardless of your niche.

Tripledart has worked with over 50+ businesses to build and scale their backlink profiles. Our tried and tested method of SaaS link building to ensure your campaigns bring relevant traffic to your website, enhance brand reputation and increase your domain authority.

We are touted for our quick turnaround times and our result-based pricing model reflects our commitment to being your team's extension. It adds a layer of accountability to our link building projects throughout our partnership.

Strengths

  • Has a network of over 700+ SaaS websites (increasing month-over-month)
  • Ability to secure 100% permanent backlinks from reputable websites
  • Unparalleled expertise and invaluable network in the SaaS domain which expedites the link building process

Customer Reviews

“The TDD team feels like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more!

In our  working relationship, two things stood out about TripleDart:

1. Deep commitment to understanding the product-market fit

2. Their ability to forecast spending and results effectively”

-Tom Price Daniel, CFO at Teamed

Case study 

TripleDart's strategic link building campaign boosted Storylane's organic visibility. It resulted in a remarkable 223% increase in total impressions within just 5 months.TripleDart curated high-quality backlinks from Storylane's client base. This coupled with a feature-focused content funnel significantly enhanced the website's domain authority and search engine rankings.

TripleDart vs Other Agencies

Feature TripleDart Other Agencies
Network Focus 700+ exclusive SaaS websites, industry-specific partnerships Generic websites across all industries and niches
Link Quality 100% permanent backlinks from vetted SaaS sources Mix of temporary and permanent links
Team Expertise Deep SaaS domain expertise and industry knowledge General SEO knowledge without SaaS specialization
Turnaround Time Quick execution with established SaaS network connections Slower outreach to build new relationships
Reporting Transparency Detailed monthly reports with link tracking included Basic reporting without comprehensive link monitoring
Service Approach Extension of your team with accountability focus Traditional vendor relationship with limited involvement
Link Replacement Monitors and replaces lost links at no cost Lost links typically not replaced or monitored
Industry Understanding Understands complex B2B buyer journeys and stakeholders Generic approach without B2B SaaS nuance
Content Strategy Technical content tailored for SaaS decision makers Broad content without technical depth required

2. Linkdoctor.io 

Linkdoctor.io homepage

LinkDoctor focuses exclusively on link building and its services include link building strategies, backlink outreach, and content creation. They align their link building strategy with latest search technology (like AI and ML innovations) to drive continual growth for their clients. 

Linkdoctor provides month-on-month contracts for healthcare, real estate, law firms, and ecommerce businesses. They offer services for businesses of all sizes, from small startups to established enterprises.

LinkDoctor.io is a great partner if you’re only looking for backlink generation services. They focus on building a sustainable and authoritative backlink profile that delivers long-term SEO benefits.

Strengths

  • Deep market research and competitor analysis that helps align link building strategies with your overall business goals and objectives 
  • Analyze both macro-level trends (e.g., search engine updates) and micro-level data (traffic, domain authority, etc) to optimize your SEO and maximize your business returns

Customer reviews

“The Linkdoctor.io is very knowledgeable and they’re always happy to offer their expert advice. The monthly reports are clear and transparent. Highly recommended!”

-Lisa H Carnes, COO of ArcStone

3. Digital Gratified

Digital Gratified homepage

Digital Gratified empowers SaaS businesses of all sizes with SaaS SEO and link building services. Their services cover all aspects of link building that help improve domain authority and establish strong partnerships. This includes content marketing integration, link building outreach, and guest posting outreach.

Digital Gratified works with SaaS businesses of all sizes. By choosing Digital Gratified, you gain a dedicated team of SaaS SEO specialists who leverage link building to create a strong pillar for your overall marketing strategy.

Digital Gratified is a great choice for businesses looking for a quick turnaround time, exceptional communication and niche relevant links. They do not use content farms and ensure quality control with detailed reporting.

Strengths: 

  • A strong network that allows them to utilize niche edits to generate more backlinks for your SaaS business
  • Access to guest blogging opportunities on established websites with high domain authority in the SaaS industry

Customer reviews:

"I have been working with the Digital Gratified team for several months now. They have been helping me with some link building and guest post writing. We have since built a really trusting professional relationship, and I find Digital Gratified team to be incredibly honest and open to feedback, which is always good as well as providing a very good value service. I have absolutely no hesitancy recommending Digital Gratified as an SEO partner."

-John Adam, Head of Digital Marketing at Krusche and Company

4. Editorial.Link 

Editorial.Link homepage

Editorial.Link is a link building agency built for SaaS brands and agencies that want more than just backlinks. They want visibility in the right context on pages that actually matter.

Every placement is integrated into existing content that already ranks or drives traffic, making each link contextually relevant and built to last. Clients stay in control by pre-approving every domain before outreach begins, ensuring alignment with brand goals and audience fit.

There are no lock-in contracts, no hidden fees, and no fluff. Just strategic, content-driven link building that delivers measurable SEO gains and real ROI over time.

Strengths:

  • Secure placements within existing, traffic-generating content across trusted SaaS and business websites
  • Allow clients to pre-approve every domain to ensure brand and audience alignment

Customer reviews:

"Editorial.Link's work has improved search visibility, keyword rankings, and organic traffic growth. Moreover, the team has been proactive and flexible, has communicated effectively, and has always provided suggestions. Overall, the team's knowledge, connections, and resources have been outstanding."

- Matt Hicks, CEO of Web Dev Co

5. Dofollow.com

Dofollow homepage

Dofollow’s services include relation-based link building, competitor research, and quality assurance. Dofollow helps growing brands acquire natural backlinks from some of the most reputable websites and publishers in the SaaS industry.

Their website indicates that companies with an established content strategy, high-quality content, and well-defined KPIs are best suited to collaborate with them. Dofollow may not be the ideal partner for those just starting out and looking for strategic support as well.

The most lucrative part about working with Dofollow is their approach. They view backlinks as an acquisition channel and use them to close knowledge gaps and provide readers with value. They also work without a lock-in contract ensuring transparency. 

Strengths: 

  • Work with relevant and highly sought-after publications in the SaaS domain 
  •  Audit the current setup to align goals and set up KPIs to measure success

Customer reviews: 

"The results with dofollow.com have been incredible. From organic traffic, we went from booking zero demos a month to now over 50 a month. I can't speak highly enough about the dofollow.com team and the amazing work that they've done."

-Trevor Larson, Co-founder and CEO of Nectar

6. Intero Digital

Intero Digital homepage

Intero Digital offers guest blogging and digital PR as part of their content marketing services. They rely on a systematic approach to maximize the impact of link building. They identify and approach the most reputed external publications. 

Intero views link building as a way to propel your content marketing efforts by providing third-party credibility to your content. They rely on strong sense of mutual respect and collective learning to encourage business growth. Their strategic outreach and link building have helped companies in various industries, including hospitality, real estate, and technology companies.

Interior understands the nuances of positioning in the digital PR world. With years of global experience, they are uniquey positioned to understand nuances of digital PR. This helps them highlight your businesses’ relevance in order to secure backlinks and mentions from the most reputed news firms. 

Strengths: 

  • Strong relationships with editors at over 1,000 publications, helping position your expertise with trusted sources 
  • Tailoring pitches and packaging thought leadership content to generate media interest for digital PR

Customer reviews: 

"We have been very happy with our services from Intero Digital. Good communication and reporting of results. Highly recommend!"

-Kristina Rosa, Sunset Learning Institute

7. Digital Olympus

Digital Olympus homepage

Digital Olympus is a team of passionate SEO specialists dedicated to building long-term authority for your website. They strategically place branded anchors and casual anchors on relevant websites in the niche.

Digital Olympus caters to B2B SaaS companies that are trying to establish themselves as industry leaders. Their services include drafting link building plans, developing link schedules, and monitoring link performance to ensure optimal results.

Digital Olympus does not offer content marketing services, making them a good choice if you already have high-quality assets ready for backlinking. 

Strengths:

  • Backlink profile analysis which helps them identify the most promising pages to boost and account for competition in SERP results. 

Customer reviews:

"Alex and her team are phenomenal at what they do. They're great to work with and get the job done right. I've referred multiple people her way already and wouldn't hesitate to send more!"

-John Doherty, Cofounder and CEO of Getcredo.com

8. Rock The Rankings

Rock The Rankings homepage

Rock The Rankings is a hyper-focused SaaS SEO agency that exclusively serves SaaS and tech brands. With a compact team of 13 employees, they provide direct founder engagement throughout partnerships, avoiding typical junior account managers. 

Rock The Rankings builds customer acquisition engines through organic search, making them ideal for SaaS companies with product-market fit ready to scale.

Strengths:

  • 100% SaaS-focused with deep specialization and no industry distractions
  • Direct founder engagement ensuring senior-level expertise throughout
  • Accelerated 16-week sprint model delivering exceptional value quickly

Customer Reviews: 

"Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done."

-Brian Dean, Co-Founder, Exploding Topics

9. Blue Things

Blue Things homepage

Blue Things is a data-driven SEO agency specializing in revenue-focused growth for SaaS and B2B businesses. They've built an extensive network of 650+ editorial relationships over 7 years, securing natural mentions through strategic outreach. The agency maintains a good average domain rating for placements and takes a holistic approach from technical SEO to content strategy.

Strengths:

  • Extensive network of 650+ editorial relationships for quality placements
  • Data-driven approach with proven revenue impact, not just traffic metrics
  • Comprehensive services from technical SEO to HARO link building

Customer Reviews:

Not available

10. uSERP

uSERP homepage

uSERP is a premium link-building agency that focus exclusively on high-authority backlinks through white-hat, content-driven approaches. Originally built to provide premium backlinks for their own SEO agency, uSERP maintains the highest quality standards with KPI-focused strategies that drive actual business outcomes rather than vanity metrics.

Strengths:

  • Track record of launching two unicorns through SEO-driven growth
  • Enterprise-level expertise from former heads of SEO at major companies
  • KPI-focused approach tying link building directly to revenue

Customer Reviews: 

"They’re knowledgable, reliable, highly competent, and trustworthy. Unlike some other SEO agencies I’ve worked with, I felt right away that they were up to date with modern SEO practices and understood where they fit in to the broader growth needs of the business."

-Bo Herlin, Growth Marketing, Canopy

11. Digital Olympus

Digital Olympus homepage

Digital Olympus specializes in building long-term authority for B2B SaaS websites through strategic link placement. 

They focus on placing branded and casual anchors on relevant, high-authority websites to establish companies as industry leaders. 

The agency provides comprehensive services including link building plans, schedules, and performance monitoring. 

Strengths:

  • Laser focus on B2B SaaS companies seeking industry leadership
  • Comprehensive backlink profile analysis identifying optimization opportunities
  • Pure link building specialization without service dilution

Customer Reviews: 

"Alex and her team are phenomenal at what they do. They're great to work with and get the job done right."

-John Doherty, CEO of Getcredo.com

12. Editorial.Link

Editorial.Link homepage

Editorial.Link specializes in earning editorial placements for SaaS brands by integrating links into existing, traffic-generating content rather than creating new guest posts. 

They give clients complete control by allowing pre-approval of every domain before outreach, ensuring brand alignment. 

Their team includes journalism backgrounds, helping them create newsworthy angles that secure legitimate media coverage.

Strengths:

  • Links placed within existing, traffic-generating content for maximum impact
  • Client pre-approval on all domains ensuring perfect brand alignment
  • No lock-in contracts with transparent, straightforward pricing

Customer Reviews: 

"Their ability to build high-quality links and approach to offering placement options for our approval stand out."

-Dan Annetts, Director of Outreach

13. Fatjoe

Fatjoe is a white-label link building powerhouse serving SEO agencies and marketing teams since 2012. They've positioned themselves as the scalable solution for outsourced link building. Services include blogger outreach, niche edits, HARO, and media placements on sites like Forbes. 

Fatjoe homepage

Strengths:

  • Massive scale with 10,000+ website catalog for diverse placements
  • 100% white-label services perfect for agencies and resellers
  • Fast 14-day guaranteed delivery with money-back guarantee

Customer Reviews: 

"The customer support was great. I'm very pleased with FJ so far."

-John Lehman

14. GoPeak

GoPeak homepage

GoPeak.io specializes in contextual link building, placing backlinks naturally within relevant content to maximize SEO impact. 

The agency offers a free first link to demonstrate quality and conducts comprehensive SEO audits before campaigns. 

Strengths:

  • Free trial link demonstrating quality before commitment
  • Comprehensive SEO audit included with all services
  • Flexible pricing with quarterly and yearly discounts available

Customer Reviews: 

"I appreciate the way the GoPeak team improved our systeme.io, we've seen great improvements, and working with them has been a fantastic experience. I sincerely recommend entrusting your link building to the GoPeak team."

-Antoine Sarasin, CEO, systeme.io

15. iProspect

iProspect homepage

iProspect is a full-service digital marketing agency offering specialized link-building services for SaaS companies. 

They integrate link building with comprehensive SEO strategies, content development, and broader digital marketing campaigns. 

Their approach emphasizes building links as part of a holistic digital strategy rather than an isolated tactic. 

Strengths:

  • Full-service capabilities beyond just link building
  • Integrated approach connecting link building with broader marketing
  • Strong focus on creating linkable content assets

Customer Reviews:

Not available

16. LinkBuilder

LinkBuilder homepage

LinkBuilder.io provides data-driven link building strategies customized for SaaS businesses through personalized plans based on comprehensive analysis. They offer transparent reporting showing how backlinks improve performance over time. 

They focus on securing authoritative backlinks from high-quality websites. Their bespoke monthly packages are tailored to specific SEO goals, emphasizing strategic placements that impact revenue.

Strengths:

  • 20+ customized link building strategies for SaaS
  • Deep competitor analysis identifying link gaps
  • Transparent progress reporting with clear performance metrics

Customer Reviews: 

"We have been working with them for 2 years now, link building for over 25 different clients. The quality of links is always amazing, communication is great and we’ve seen amazing results across every client."

-Benji Hyam, Co-Founder – Grow & Convert

17. Minuttia

Minuttia homepage

Minuttia is a B2B-focused agency combining link acquisition with comprehensive content creation services. 

They specialize in helping B2B SaaS brands build authority through strategic link building while managing the entire content production process. 

Their dual focus ensures every backlink points to valuable, well-crafted content serving both SEO and conversion goals. 

Strengths:

  • Combined expertise in link building and content creation
  • B2B SaaS specialization with deep industry knowledge
  • Integrated approach ensuring content quality matches link quality

Customer Reviews: 

"Minuttia is always extremely helpful with catching some things that we missed on our end, which shows they really care about their clients, beyond their scope, which makes me feel like we're in secure hands."

-Tamara Ceman, Director of Product Marketing, Markup

18. North Star Inbound

North Star Inbound homepage

North Star Inbound is a content-driven link building agency focusing on ethical backlink acquisition for SaaS companies. 

They emphasize building authority through white-hat techniques and strategic content development. 

The agency combines link building with comprehensive SEO audits to uncover growth opportunities. 

Their content-first philosophy focuses on creating assets that provide genuine value, making link building efforts more successful and sustainable for long-term results.

Strengths:

  • Strong emphasis on ethical, white-hat practices
  • Content-driven approach creating valuable linkable assets
  • Comprehensive SEO audits identifying optimization opportunities

Customer Reviews: 

"The site’s ranking on SERPs has improved significantly. North Star Inbound operated efficiently and communicates regularly. They’re direct and transparent, and their feedback is consistent. As a result, they’ve built a strong engagement."

-Jeff Smith, VP of Marketing, Self Financial

19. Outpace

Outpace homepage

Outpace is an SEO agency providing targeted link-building services for SaaS companies through data-driven approaches. 

They focus on securing high-quality backlinks that enhance search visibility and drive sustainable results. 

They bring regional expertise with national reach. Their methodology involves continuous monitoring and optimization of campaigns, adjusting strategies based on performance metrics to ensure maximum ROI.

Strengths:

  • Data-driven approach with continuous campaign optimization
  • Regional expertise combined with national SaaS experience
  • Focus on sustainable, measurable long-term results

Customer Reviews: 

"Their project management has been excellent."

-Director of Marketing & CX, Waste Services Co

20. Page One Power

Page One Power homepage

Page One Power specializes in sustainable link building strategies helping SaaS companies build lasting authority. 

They focus on manual outreach and creating engaging, linkable content earning high-quality backlinks naturally. 

The agency emphasizes custom SEO strategies tailored for SaaS businesses, combining targeted campaigns with content creation. 

Strengths:

  • Manual outreach for personalized relationship building
  • Focus on sustainable strategies providing long-term value
  • Custom approaches tailored specifically for SaaS needs

Customer Reviews: 

"Thanks to Page One Power's efforts, the client has seen an improvement in Google keyword pages and gained quality links. The team has conducted regular meetings to provide progress updates and quick responses. Their transparency and extensive research are notable in the partnership."

SEO Manager, Technology Company – Clutch Review

21. PRWeb

PRWeb homepage

PRWeb is a comprehensive press release distribution platform helping SaaS companies build backlinks through media coverage. 

They provide access to one of the largest media distribution networks available. The platform enables businesses to publish releases generating backlinks from news sites and industry publications. 

For SaaS companies with regular newsworthy announcements—product launches, funding rounds, partnerships—PRWeb offers scalable link building while managing public relations efforts.

Strengths:

  • Extensive media distribution network through Cision
  • Combines link building with legitimate PR benefits
  • Ideal for companies with frequent newsworthy announcements

Customer Reviews:

Not available

22. RevenueZen

RevenueZen homepage

RevenueZen is a B2B growth agency integrating link building into revenue-focused marketing strategies for SaaS companies. 

They view link building as one component of larger revenue generation strategies, focusing on links that drive qualified traffic converting into customers. 

Their expertise in B2B SaaS sales cycles allows them to identify opportunities aligning with buyer journey stages. 

Strengths:

  • Revenue-focused approach tying links to business outcomes
  • Deep understanding of B2B SaaS sales cycles
  • Integrated growth strategies beyond isolated link building

Customer Reviews:

"I've received many leads and 3 clients from my work RevenueZen. Just 1 of those clients makes up for my investment...My business has grown 5x since first engaging with RevenueZen."

-Corey Schwitz, Founder, Skydog Ops

23. Siege Media

Siege Media homepage

Siege Media is a content-driven SEO agency specializing in asset-based link earning for SaaS companies. They focus on creating high-quality content that earns backlinks naturally through sustainable SEO strategies. 

Having worked with brands like Zapier, Norton, and Airbnb, they create at-scale links through valuable content assets—from data studies to interactive tools. 

Their white-hat approach focuses on editorial links and resources that continue attracting links long after initial promotion.

Strengths:

  • Asset-based link earning for sustainable growth
  • Proven track record with major enterprise brands
  • Content that attracts links naturally over time

Customer Reviews:

Not available

How Does SaaS Link Building Differ From Other Industries?

Complex B2B Buying Journey

The approach requires focusing on building links to authoritative content that is relevant to the business needs of B2B buyers while building long-term relationships with journalists, bloggers, and other influencers. B2B link targets must speak directly to professionals and decision-makers who spend months evaluating solutions. Since multiple decision-makers are involved, the sales cycle is generally more prolonged and intricate than in B2C cases, meaning your link building must support content addressing various stakeholder concerns—from technical teams to C-suite executives.

Technical Content 

SaaS products' technical nature creates unique challenges. Backlinks must come from sources that understand sophisticated software solutions and integrations. Creating link-worthy content around technical or complex topics is challenging and typically requires a subject matter expert for content and sometimes for link building. This expertise requirement limits quality link opportunities but makes each secured backlink more valuable.

Niche Markets 

SaaS companies build authority in specialized niches where traditional tactics fall short. The focus shifts from quantity to strategic partnerships with industry publications and technology blogs where specific buyer personas seek information. Every backlink must establish thought leadership in your particular software category—generic directory submissions simply don't move the needle for SaaS brands.

Key Benefits of SaaS Link Building

Sustainable Revenue Growth

The impact of strategic link building is undeniable—quality backlinks create a compounding effect on organic traffic that directly translates to revenue growth. When SaaS companies build authoritative links consistently, they attract highly qualified visitors who are actively searching for solutions, leading to stronger conversion rates and predictable monthly recurring revenue growth.

Unlike paid advertising, the benefits of link building are long-lasting. A single high-quality backlink can continue to drive traffic and contribute to SEO performance for years

Establishes Domain Authority

High-authority websites Google likes improve your domain authority, increase your search engine rankings, and drive organic traffic to your website which results in new signups for your SaaS business. These backlinks operate as vouchers of trust for search engines—content with quality backlinks ranks higher than competitors with fewer or lower-quality links.

Builds Brand Trust

Beyond SEO metrics, link building creates powerful brand benefits. Acquiring high-quality links also improves your brand authority and trustworthiness. When authoritative industry publications, tech blogs, and business websites link to your content, it positions your SaaS as a trusted solution. Because your customers are likely reading the websites as well, there are PR benefits like referral traffic and brand awareness that can result in more signups.

Effective Link Building Strategies

Guest Posting

Guest posting is one of the most popular link-building techniques, particularly effective for SaaS brands targeting technical audiences. Study the site's content thoroughly to align with their style and audience preferences. Propose unique topics that fill content gaps, showcasing your SaaS expertise. Focus on publications your target customers already read—quality trumps quantity when one well-placed article on a reputable site delivers more value than dozens of low-quality links.

Digital PR

Digital PR efforts like announcing funding rounds, unique product features, or customer milestones can capture journalists' attention and earn links from credible news outlets. Create original research, industry surveys, or proprietary data studies that become go-to resources. Data-driven, high-quality content is at the heart of digital PR link building strategies—when you provide unique insights others can't find elsewhere, publications naturally want to reference your work.

Strategic Partnership and Integration Link Building

Integrations are a key GTM strategy for many SaaS companies to drive MRR. They are also a great source of backlinks. When building integrations with complementary tools, ensure partners link to your integration directory listing and collaborate on co-marketed content. Teaming up with influencers in your niche can work wonders for both credibility and backlinks. These strategic partnerships create natural link opportunities while simultaneously expanding your product's reach and functionality.

Measuring the Success of Link Building Campaigns

KPIs to Measure Success

Tracking and measuring your link-building efforts is about making smarter decisions, proving return on investment (ROI), and building long-term SEO momentum. Focus on these critical metrics to evaluate campaign effectiveness:

Domain Authority Growth:

Domain Authority (DA) is scored on a scale from 1 to 100, with higher scores indicating a stronger ability to rank. Track monthly changes to demonstrate improvements in authority over time.

Referring Domains:

A referring domain is any website that links to your site. Search engines prefer to see links from various websites rather than multiple links from the same one—prioritize unique domains over total backlink count.

Organic Traffic and Rankings:

Up and to the right is precisely the kind of movement you want to see for the site that you have been consistently running link building campaigns for. Monitor target page performance, tracking improvements in traffic and keyword positions for pages receiving backlinks.

Tools for Tracking Success

Though there are several tools, here are some essentials at a basic level:

Ahrefs or SEMrush:

Track referring domains, backlink quality, Domain Rating changes, and competitor link profiles. Export this metric monthly to show domain rating trends in your link-building reports.

Google Analytics and Search Console:

Both Google Analytics and Google Search Console are essential tools for evaluating the true impact of link building efforts on website performance—monitor organic traffic growth, referral traffic quality, and conversion rates from backlink sources.

Moz Pro:

Provides Domain Authority scoring, spam score identification, and Page Authority metrics to assess individual page strength from acquired links.

Key Factors to Consider When Choosing a SaaS Link Building Agency

1. Experience in the SaaS industry

A link building agency with experience in SaaS will have a stronger network and established relationships within the industry, enabling them to secure backlinks from authoritative websites faster. If they are creating assets for guest posting or PR, it is crucial for the agency to understand the complexity of SaaS products, buying journeys, and positioning. An agency with a focus on SaaS can help create impactful content to share or generate backlinks. Here’s how to check for prior experience- 

  • Look for customer reviews and testimonials from other SaaS brands
  • Review case studies showcasing their methodology, specifically for SaaS clients

2. Transparent pricing and process

The popular pricing models for link building are- 

  1. Project based pricing: Pricing is either predetermined (fixed price) or based on time and materials used.
  2. Pay-per-link model: Pay a fixed price for every link. 
  3. Monthly retainer: Fixed monthly price for ongoing projects.

Generally, pricing based on time and materials is the least transparent and retainer models are the most transparent. (especially if the model is performance-based like Tripledart’s pricing structure) 

3. Study Their SaaS Link Building Approach

A strong SaaS link building agency should focus on these approaches to meet your business goals: 

  • Research-based approach: A good agency will conduct thorough research to understand your target audience's intent and preferences. They'll use tools like surveys and newsletters to gather feedback and insights.
  • Data-driven optimization: They'll use A/B testing to identify the most effective strategies and continuously refine their approach.
  • Goal-oriented strategy: The agency will align its link building efforts with your specific business goals, whether it's increasing organic traffic, generating leads, or improving brand awareness.

4. Evaluate an Agency's Quality of Backlinks

A reputable agency will focus on acquiring high-quality backlinks from authoritative websites within your industry. They may achieve this through guest posts, partnerships with influential figures, or press releases. Evaluate quality based on these factors:

  • Domain Authority: The agency should target websites with a high domain authority (DA) to maximize the impact of the backlinks.
  • Relevance: Backlinks from websites relevant to your industry are more valuable as they signal to search engines the relevance of your content.
  • Link Diversity: A diverse backlink profile, including a mix of do-follow and no-follow links from various sources, can strengthen your website's authority.
  • Link Placement: Backlinks placed within high-quality content, such as blog posts or articles, are more effective than those in low-quality directories or spammy sites.

In addition to these factors, we also apply our agency review methodology to individually ensure their credibility.

What to Avoid in a Link Building Service?

Buying Low-Quality Backlinks

Avoid agencies that offer backlinks from low-quality websites. This practice can harm your website's reputation and lead to penalties from search engines.

Ignoring Relevance

A good link building strategy should focus on acquiring backlinks from relevant websites. Avoid agencies that prioritize quantity over quality.

Over-Optimization

Over-optimizing your content or backlinks can lead to penalties from search engines. A reliable agency will follow best practices and avoid black-hat techniques.

A reputable agency like TripleDart can help you achieve your goals by acquiring high-quality backlinks, improving your search engine rankings, and driving organic traffic to your website.

How TripleDart's SaaS Link Building Strategy Works

TripleDart takes a comprehensive, data-driven approach to SaaS link building that goes beyond traditional outreach. We analyze your site's backlink profile from all angles—quality of backlink, country distribution, anchor distribution and link types. Based on the result, we create the action plan to improve the site's backlink health.

The strategy begins with competitive gap analysis. We analyze your top competitors and identify the gap between you versus your competitors. From the analysis, we create the projection table that contains details like how many backlinks to be generated and what's the impact when it comes to ranking and traffic.

What sets TripleDart apart is our exclusive SaaS network. We have partnered with over 700 SaaS websites and we keep increasing it month over month. We filter them based on your industry and get the relevant backlinks with the right anchor text via direct link insertion or guest posting. This specialized network ensures every link comes from a relevant, high-authority source within the SaaS ecosystem.

The team manages the entire process end-to-end, from initial audit to monthly reporting, tracking link performance and adjusting strategies based on results. With a performance-based pricing model that aligns with your success, TripleDart ensures accountability throughout the partnership—making us an extension of your team rather than just another vendor.

Book a consultation with TripleDart today and let our experts craft a customized link building strategy tailored to your needs.

Frequently Asked Questions

1.  What is SaaS link building, and why is it different?

SaaS link building is the process of acquiring high-quality backlinks to your SaaS website to improve its search engine rankings and drive organic traffic. It differs from traditional link building as it requires a deep understanding of the SaaS industry, customer journey, and the specific challenges and opportunities faced by SaaS businesses.

2. What are SaaS Link Building Services?

SaaS link building services help software companies acquire high-quality backlinks from relevant, authoritative websites to improve search rankings and domain authority. These services include strategic outreach, guest posting, digital PR, and content creation specifically tailored for B2B SaaS audiences, driving organic traffic and qualified leads to your platform.

3. Why are Link Building Services Important for SaaS Businesses?

Link building is crucial for SaaS businesses because it establishes industry authority, improves search rankings for competitive keywords, and drives qualified organic traffic. Quality backlinks signal trust to search engines, helping SaaS companies compete in saturated markets while reducing customer acquisition costs and building sustainable, long-term growth through organic channels.

4. What should I expect from a good SaaS link building agency?

A good link building agency should offer a comprehensive approach that includes in-depth analysis, strategic planning, high-quality content creation, targeted outreach, and optimization.

5. How do I know if my link building strategy is working? 

You can track the success of your link building strategy by monitoring these metrics:

  • Increased organic traffic
  • Improved search engine rankings
  • Increased brand visibility
  • Higher domain authority
  • Increased lead generation and conversions

6. Can I do SaaS link building myself? 

While it's possible to do link building yourself, it's challenging due to factors such as building trust and authority, the need for high-quality content, the risk of link spamming, the time and effort required for networking and outreach. You also need to stay up-to-date with algorithm changes. A dedicated link building agency can provide the resources, experience, and tools to achieve better results.

Manoj Palanikumar
Manoj, with over 9 years of experience, has had the privilege of working with and advising more than 50 B2B SaaS brands. Specializing in organic growth strategies, Manoj has consistently driven predictable pipelines and revenue for his clients. As a growth advisor, he has helped B2B brands achieve sustainable, long-term growth through SEO, content, and organic strategies. His expertise has been sought by renowned brands such as Zoho, Glean, Helpshift, Monograph, HowNow, and many others, enhancing their organic acquisition and revenue.

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