How To Find Low-Hanging Fruit Keywords

Finding low-hanging fruit keywords is a game-changer for enterprise PPC (Pay-Per-Click) management. These high-impact, low-competition search terms offer quick wins, helping businesses reduce ad spending while maximizing conversions. 

Unlike broad, highly competitive keywords, low-hanging fruit keywords allow enterprises to capture valuable traffic with less bidding pressure. Identifying these opportunities can improve quality Scores, lower CPC (Cost Per Click), and enhance overall campaign efficiency. 

This guide will explore proven strategies for using these keywords, ensuring your PPC efforts drive better ROI with minimal effort.

What are Low Hanging Fruit Keywords?

Low-hanging fruit keywords are relatively easy to rank for, often because they have lower competition and a decent amount of search volume. These keywords typically focus on more specific, niche, or long-tail phrases related to a particular product, service, or industry.

For example:

You run a business selling organic dog food. Instead of targeting the broad and highly competitive keyword "dog food," a low-hanging fruit keyword could be "organic dog food for sensitive stomachs." This phrase is more specific, faces less competition, and can still attract people actively searching for that solution.

By targeting these low-hanging fruit keywords, businesses can drive more targeted traffic with less effort than highly competitive, broad keywords.

These keywords are perfect for content strategies that aim to gain initial traction, boost SEO performance, and secure quick wins in search engine rankings. They create momentum, which can help businesses target more competitive keywords as their domain authority grows.

What are the Benefits of Low-Hanging Fruit Keywords?

Faster Ranking and Traffic Gains 

Low-hanging fruit keywords have less competition, making it easier to rank quickly. This means your content is more likely to appear in search results, driving more traffic to your site. This is especially helpful for new websites or pages trying to gain visibility.

Higher Conversion Rates 

These keywords often attract users looking for something specific, which means they are further along in their decision-making process. They are more likely to convert into customers or leads. Because the competition is lower, creating content that matches what users are searching for is easier, increasing the chances of conversion.

Improved SEO Efficiency

Ranking for low-hanging fruit keywords takes less time and effort than highly competitive ones. This makes your SEO efforts more efficient, allowing you to drive traffic without spending too much on backlinks or content creation. It also gives you more resources to focus on more challenging keywords later.

Build Domain Authority 

Ranking for these keywords helps build your site's authority by attracting backlinks and engagement. This boosts your SEO and makes it easier to rank for more competitive keywords in the future. Low-hanging fruit keywords act as a stepping stone for bigger SEO goals.

Better Content Strategy and Long-Term Success 

These keywords help you create highly relevant content for your audience. You build a strong presence in search results by consistently producing content that resonates with users. As your content portfolio grows, you’ll also be able to rank for more competitive keywords, strengthening your authority over time.

Types of Low-Hanging Fruit Keywords

1. Long-Tail Keywords

Long-tail keywords are longer, more specific phrases, often containing three or more words. Since they target niche audiences, they face less competition, making them easier to rank for.

For example, instead of targeting "best content marketing," you might target "best content marketing agencies worldwide." These keywords often have lower search volume but offer higher intent.

2. Low-Competition Keywords

These keywords are highly relevant to your niche but face less competition in search engine rankings. They can be identified using keyword research tools to analyze the competition for specific terms. 

For example, targeting niche phrases like “cloud storage for freelancers” or “best accounting software for artists” can yield quicker results than broader, highly competitive terms.

3. Geographically-Specific Keywords

If you’re targeting a specific geographic location, local keywords can help you rank faster. These keywords often include a city, neighborhood, or region, reducing competition compared to broader terms.

For example, “best web development company in Austin” or “affordable SEO services in New York” focus on local search traffic and often have less competition than national or global keywords. 

Local searches typically have high conversion rates, especially for service-based businesses.

4. Question-Based Keywords

Questions like “how to,” “what is,” and “why does” are highly effective for low-hanging fruit keyword strategies. These keywords are often easier to rank because they are specific to the user's search intent. 

Phrases like “How to recover lost files on Mac” or “What is the best CRM software for startups?” can attract users looking for direct answers.

5. Related Keywords

These terms are closely related to your main products or services but might not be direct competitors. 

For example, related keywords like “team collaboration tools” or “task management apps” can be great for driving traffic if you sell project management software. These keywords often have lower competition while still attracting a relevant audience.

6. Seasonal Keywords

Targeting seasonal or trending keywords can provide quick traffic boosts, especially during high-demand periods. 

Examples include “best gifts for Mother's Day” or “Black Friday deals for tech products.” These terms are highly relevant during specific times of the year, and optimizing for them can capture users at the peak of interest.

How to Find Low-Hanging Fruit Keywords

1. Use Keyword Research Tools

To kickstart your keyword research, you’ll need powerful tools that can help you find keywords with lower competition and solid search volume. These tools allow you to filter out high-competition keywords and target easier-to-rank terms.

a) Google Keyword Planner

Finding low-hanging fruit keywords using Google Keyword Planner (GKP) involves identifying search terms with decent traffic but relatively low competition. Here’s a step-by-step guide:

Step 1: Access Google Keyword Planner

• Go to Google Ads and sign in (or create an account).
• Click on Tools & Settings (wrench icon) in the top-right corner.
• Select Keyword Planner under the "Planning" section.
  

Step 2: Choose a Keyword Research Method. Google Keyword Planner offers two options.

• “Discover New Keywords” – Find new keyword ideas related to a topic.
• “Get Search Volume and Forecasts” – Analyze search volumes for specific keywords you have in mind.

For low-hanging fruit keywords, choose "Discover New Keywords."

Step 3: Enter a Broad Keyword or Your Niche Topic:

• Type a broad keyword related to your industry (e.g., "eCommerce accounting" or "B2B SaaS marketing").
• You can enter multiple keywords separated by commas.
• Click "Get Results."
  

Step 4: Filter for Low-Competition Keywords

• Click on “Filter” (top right).
• Set the Competition to Low (this helps find easier-to-rank keywords).
• Adjust Average Monthly Searches to exclude keywords with too little traffic (e.g., 100+ searches/month).
• Sort by Top of Page Bid (Low Range): Lower bids suggest less advertiser competition, which makes ranking easier.
  

Step 5: Identify Long-Tail Keywords:

• Look for longer, specific phrases (3+ words) with decent search volume and low competition.

Examples:
- Instead of "eCommerce accounting," target "best accounting software for small eCommerce stores."
- Instead of "cloud storage," try "best free cloud storage for photographers."

Step 6: Export and Analyze

• Click the “Download” button to export your keyword list.

b) Ahrefs / SEMrush / Ubersuggest

These advanced SEO tools offer keyword difficulty (KD) scores, indicating how tough it is to rank for a keyword. Look for keywords with low KD, ideally below 30, as these typically have less competition but still attract significant traffic. These tools also provide related keywords, which can uncover long-tail opportunities with less difficulty.

2. Analyze Search Intent

Understanding the search intent behind a keyword is crucial for identifying low-hanging fruit. Keywords with clear informational or transactional intent are often easier to rank for when matched with high-quality content that meets user expectations.

• Informational Keywords: These are search terms that users can use to find information, such as "7 steps to improve SEO rankings." These keywords often have less competition because they don't necessarily lead to direct sales but instead answer a user’s question.
  
  
• Transactional Keywords: These are keywords indicating a user is closer to making a decision, like “buy [product name] online” or “best [product category] for small businesses.” While these can be competitive, targeting long-tail transactional keywords or niche-specific variations can yield quick rankings.
  
  

Utilize Google’s "People Also Ask" and related searches to uncover keywords and phrases that align with user intent. 

These suggestions are highly relevant because they come directly from Google’s search algorithm.

3. Check Your Competitors

An essential step in finding low-hanging fruit keywords is analyzing your competitors' rankings, particularly for keywords they have yet to fully optimize. 

Using competitor insights, you can find keywords that are easy to rank for and that you can strategically target.

• Ahrefs’ Site Explorer or SEMrush’s Organic Research: These tools allow you to spy on your competitors' organic keyword rankings. You can identify keywords for which competitors rank but may not be fully optimized. These could be your opportunities for quick wins.
  
  
• Look for Low-DA Competitors on Page 1: A great trick is to look for competitors with low Domain Authority (DA) ranking for specific keywords on Page 1. If they can rank, there’s a good chance you can, too, especially if your content is better optimized.

4. Google Search Console

If you already have a website that’s up and running, you can use Google Search Console to find keywords you’re already ranking for but perhaps not in the top positions. This is a goldmine for low-hanging fruit opportunities.

• Identify Keywords in Positions 10-30: Keywords that rank between page  10 and 30 of the Google search result pages are often easy to optimize. By enhancing your content, adding more detail, improving the user experience, and focusing on SEO best practices, you can boost your ranking from the second or third page to the first page of results, significantly increasing traffic.

5. Target Long-Tail Keywords

Long-tail keywords are longer, more specific search queries that typically have lower competition and higher conversion rates. These types of keywords are often overlooked but can bring highly targeted traffic.

Example: Instead of targeting the broad term “best CRM software,” target something more specific like “best CRM software for small businesses in 2024”. This long-tail phrase is more specific, has lower competition, and may attract a highly interested audience.

Long-tail keywords are generally easier to rank for and often have a higher conversion rate since they match the user’s intent more closely.

6. Leverage Forums & Q&A Sites

Platforms like Reddit, Quora, and niche-specific forums are excellent for discovering real user questions and concerns. People often search these platforms for specific, practical advice. 

By addressing these common questions in your content, you can create targeted blog posts that align with high-demand, low-competition keywords.

• Use these forums to spot recurring themes or questions. Turn these into blog posts or content pieces that answer the questions directly.
  
  
• For example, if you spot several people asking, “What is the best way to integrate CRM with email marketing?” this could inspire a blog post around the topic, bringing organic traffic from those searching for answers.
  

How Tripledart can help manage SaaS PPC

TripleDart is a specialized SaaS PPC agency that helps B2B SaaS companies exceed their SQL and ROI targets through data-driven strategies. It tailors PPC campaigns to focus on high-intent audiences, ensuring maximum conversion and sustainable revenue growth. 

TripleDart's other services include paid search optimization, social growth, ABM-driven advertising, competitor intelligence, and landing page optimization. Our data-backed approach involves keyword research, competitive analysis, campaign strategy, smart bidding, and ongoing performance improvements. 

With multi-platform execution across Google Ads, LinkedIn, Facebook, and more, TripleDart’s SaaS-centric approach ensures aligned strategies that drive sign-ups and MRR growth. Ready to drive more conversions and reduce your ad spend? Get in touch with TripleDart today.

Case study: TripleDart boosted CleverTap's MQL-SAL ratio by 40%

FAQs

What are low-hanging fruit keywords?

Low-hanging fruit keywords have a decent search volume and low competition, making them easier to rank for. These keywords often come from long-tail searches or underserved queries, allowing websites to gain quick visibility in search results with minimal effort. They’re ideal for improving traffic without competing against high-authority sites.

How do I identify low-hanging fruit keywords for my website?

To find low-hanging fruit keywords, analyze your website’s current rankings using tools like Google Search Console or Ahrefs. Look for keywords where your site ranks between positions 10 and 30. Also, target long-tail phrases, question-based queries, and low-competition terms in your niche with moderate search volume to maximize ranking potential.

What makes low-hanging fruit keywords so valuable for SEO?

Low-hanging fruit keywords provide quick wins by driving organic traffic with less competition. They require less effort to rank and improve domain authority over time. These keywords also help attract targeted visitors, increasing conversions. By ranking for them, your website establishes credibility, making it easier to rank for more competitive keywords later.

Can low-hanging fruit keywords help in the long term?

Yes, targeting low-hanging fruit keywords builds SEO momentum by improving domain authority and traffic. As your site ranks for these terms, search engines recognize its relevance, making it easier to compete for high-volume keywords later. This gradual growth strategy strengthens your site’s overall SEO foundation and long-term visibility.