Most people start their search for information with a simple online search query. And that’s why search engine optimization is critical for SaaS success.
But if you have to get your skin in the SaaS SEO game, you need the right SaaS SEO tools. These tools give you access to the metrics you need to improve your site's search engine rankings.
Why use SEO tools for your SaaS business?
- To do a comprehensive SEO analysis
- To identify relevant keywords
- For conducting a site audit
- To create effective SEO strategies
- Content optimization
- For improved search engine visibility
- Competitor analysis
At TripleDart, we have experience using several SaaS SEO tools for our B2B SaaS clients. That’s why we bring you this list of handpicked tools and their key features, benefits, and downsides.
So, if you’re a SaaS marketer, don’t forget to bookmark this post and share it with your peers.
For now, let’s get started.
Google Tools
1. Google Search Console
Google Search Console is a free SaaS SEO tool that offers real-time SEO data related to your website.
The core feature of Google Search Console is giving you a list of keywords for which your SaaS website appears in the Google search results. Furthermore, this nifty tool can track organic traffic, keyword rankings, and positions on search engine results pages.
Besides that, Google Search Console allows you to monitor and fix technical SEO issues on your SaaS website. That’s not all; you can also perform backlink analysis and improve your link-building strategies.
Price:
Google Search Console is a free SaaS SEO tool.
Free Version:
Yes, all the features are absolutely free.
How is it useful for SaaS SEO?
- Provides valuable data on your website’s performance, including clicks, impressions, click-through rate (CTR), and average position.
- Reveals which queries lead users to your SaaS site and highlights popular pages
- Monitors and resolves all the technical SEO issues on your SaaS site
- Offers data on how your site performs on different devices, including mobile
2. Google Analytics
Google Analytics is another free-to-use search engine optimisation tool for your SaaS business. Monitor website traffic with ease and simplicity.
This helpful SEO tool lets you analyse audience behaviour by observing metrics like bounce rate and user dwell time. Use this data to improve the user experience of pages that lack audience engagement.
Google Analytics allows you to track organic search traffic that you’re getting on specific website landing pages. Also, track conversion landing pages and work on improving their SEO. Get 404 errors to fix them as soon as they occur.
Pricing:
Google Analytics is a free-to-use SaaS SEO tool. There's a paid version, but most businesses don't use it as the price is exorbitant.
Free Version:
It's accessible to all.
How is it useful for SaaS SEO?
- Track user behaviour and identify patterns such as bounce rates, session duration, and conversion paths
- Monitor which keywords are performing well and focus on optimizing content around them
- Track and fix slow-loading pages on your SaaS site
- Compare your SaaS website’s performance metrics with those of competitors
All-In-One SaaS SEO Tools
3. Semrush
Semrush stands tall among all the SaaS SEO tools. Besides offering basic SEO data such as keyword volumes and difficulty levels, Semrush provides many vital SEO metrics for your SaaS website.
With this magical tool, you can dissect your competitors’ SaaS SEO strategy and find ways to beat them in the SERPs. For instance, you can track their best pages and keywords to find opportunities to compete with them.
Find your competitors’ top backlinks and their backlinking strategies. Measure your website’s organic traffic against competitor traffic to uncover your next strategic move. All this, and many more features, make Semrush one of the best all-one-SEO tools for B2B SaaS businesses.
Pricing:
Pricing starts at $129.95 per month
Free Version:
7-day free trial to explore all of the paid features
How is it useful for SaaS SEO?
- Use the content analysis tool to create high-quality, SEO-friendly content
- Monitor your SaaS site’s performance over time
- Find backlink opportunities and work on getting relevant links to your SaaS site
- Find the most relevant keywords for your SaaS website
4. Ahrefs
Why is Ahrefs one of the best end-to-end SaaS SEO tools?
Ahrefs helps you perform comprehensive site audits for all types of technical issues. You can easily use these insights to improve the search engine visibility of your SaaS business.
Analyse links on your website and the competition's links.
Find keyword and content opportunities in your niche and see how you can do better than your competitors.
Track periodical website search engine rankings and compare them with other SaaS businesses for in-depth insights.
Pricing:
Pricing plans start at $99 per month
Free version:
There is no free version
How is it useful for SaaS SEO?
- Identify organic competitors—those ranking for the same keywords—and track their strategies
- Understand how your audience searches for your product
- Ahrefs’ extensive backlink data lets you spy on competitors’ link profiles
- Find keywords with traffic potential
5. Moz
Moz is another popular end-to-end search engine optimization tool for SaaS companies.
It’s a paid tool with several useful features, such as website rank tracking, technical SEO, keyword research, competitor analysis, and audience analysis.
You can track valuable metrics such as high-performing pages and user-dwell time on those pages.
Use Moz to audit your website or dive deeper into competitor SEO metrics. It’s a SaaS SEO tool that gives you everything under one roof, all for a starting price of $79 per month.
Pricing:
Starts at $79 per month when paid yearly
Free Version:
A bunch of free SEO tools and a 30-day free trial as well.
How is it useful for SaaS SEO?
- Get deeper insights about your target customers
- Conduct SEO audits and keep your SaaS site in shape
- Track and analyse competitor SEO strategies
- Monitor your SEO rankings and find areas of improvement
Dedicated Keyword Position Tracking Tools
6. RankWatch
As an SEO professional, you must track your website search engine rankings daily. That’s why you need a SaaS SEO tool specialising in this area.
RankWatch is a reliable tool that tracks your SaaS website’s ranking on platforms like Google, Bing, Baidu, Yahoo, Saznem, and Yandex.
Benefit from features like historical tracking, mobile rank tracking, sub-domain and sub-url tracking, featured snippets tracking, and city-based tracking with this fantastic rank tracking tool.
With an intuitive user interface and a competitive price of $29 per month, RankWatch is a terrific SaaS SEO tool.
Pricing:
Subscription plans start at $29 per month
Free Version:
RankWatch offers free tools such as Website Analyzer, Mobile Friendly Checker, and Banklinks Analyzer
How is it useful for SaaS SEO?
- Monitor your website’s search engine rankings against top competitors
- Optimize website content for search and improve your organic traffic
- Analyze competition SEO strategies and plan ahead
- Check competitor link profiles and find the most relevant backlink opportunities
7. Authority Labs
Don’t worry if you’re struggling to track data related to “No-provided” keywords. Authority Labs is a SaaS SEO tool that helps you comprehensively track your most critical keywords and your site’s search engine rankings for those keywords.
With this tool, you can go hyper-local and fully global as you track the keyword rankings of your web pages.
Get a simplified interface for daily ranking updates and mobile-specific data for your website or competing sites. Authority Labs comes at a starting price of $49 per month.
Pricing:
Subscription plans start at $49 per month
Free Version:
14-day free trial for everyone
How is it useful for SaaS SEO?
- Get accurate keyword data with a real-time rank-tracking tool
- Automate local and mobile rank tracking
- Track "Not Provided" keywords that are otherwise hidden due to privacy settings
- Analyze competitor ranking reports
8. SERanking
If you’re looking for a highly-rated rank tracker for your SaaS business, SERanking could be your choice. SERanking helps you track keyword rankings with ease and simplicity.
This user-friendly tool lets you see which keywords perform well for your competitors.
Use SERanking to automate ranking reports to track ranking drops in real-time.
This way, you can maintain a constant flow of relevant organic traffic to your SaaS website—a must for SaaS SEO.
Pricing:
SErankings pricing plans start at $44 per month
Free Version:
Get a free 14-day trial
How is it useful for SaaS SEO?
- Track informational keywords to broaden your website reach
- Monitor keyword performance in real-time
- Understand your competitors better by comparing your rankings with theirs
- Ensure your SaaS site’s technical SEO is in good shape
Keyword Research Tools
9. Ahrefs Keyword Explorer
Are you seeking a thorough keyword research tool for your SaaS business? Look no further because Ahrefs Keyword Explorer is a popular SaaS SEO tool offering thousands of keyword suggestions from 10 search engines.
Give wings to your keyword research with features like phrase match, search suggestions, newly discovered, and also rank for. You can also use advanced keyword research filters like clicks, clicks per search, cost per click, and return rate.
With Ahrefs keyword explorer, you can target only those search terms that will get you the best business results.
Pricing:
Monthly subscription starts at $99
Free Version:
No free version
How is it useful for SaaS SEO?
- Get thousands of relevant keyword ideas in seconds
- Explore in-depth keyword data such as local and global monthly search volume estimates
- Learn about metrics such as keyword difficulty and clicks per search
- Find the relevant long-tail keywords in your niche
10. Keywords Everywhere
If you’re looking for a cost-effective tool for keyword research, then Keywords Everywhere is your best bet. This tool gives you a browser extension to access your keyword research data within your Google search results page.
Isn’t that cool?
Besides giving you data on your niche keywords, you can learn which keywords are best for your B2B SaaS business. This magical SaaS SEO tool fetches keyword data for many search engines and online platforms.
Use this tool to perform comprehensive keyword research by tracking keyword difficulty, related keywords, long tail keyword data, and competitor keyword data.
With this SaaS SEO tool, you can avail these features and more for a starting price of just $1.75 monthly.
Pricing:
Subscription starts at just $1.75 per month
Free Version:
There is no free version
How is it useful for SaaS SEO?
- Track vital keyword metrics within your web browser
- Keep tabs on a domain's top-performing keywords
- Filter keywords according to parent topic and SERP features
- Sort and export the keywords that best suit your SaaS business
11. TopicRanker
TopicRanker, now called SERP Gap Analyzer, is a must-try SEO tool for any SaaS business. The good thing about this SEO tool is that it’s not your regular keyword research tool.
TopicRanker helps you analyse SERP gaps by giving you metrics about pages ranking for a specific set of keywords.
It exposes the weaknesses of all ranking pages for a niche keyword so you know how easy or difficult it is to outrank your competition.
In a simplified dashboard, you can review interesting page metrics such as word count, readability score, spa score, last page update, and load time.
TopicRanker also allows you to create content briefs and generate search-friendly content within the tool.
So, it’s a keyword research and SaaS SEO tool that lets you focus on SEO strategies that matter to your SaaS business.
Pricing:
Pricing starts at $79 per month
Free Version:
You can use the 7-day free trial
How is it useful for SaaS SEO?
- Analyze weaknesses and problems of the current search results for a topic
- Find niche keywords that are easy to rank
- Generate content briefs and content outlines in no time
- Create content that outranks your competition
SaaS SEO Content Optimization Tools
12. Clearscope
A vital success factor for SaaS SEO success is making content relevant to what your prospects are looking for. That’s where Clearscope jumps in as your saviour.
This AI-powered tool takes the guesswork out of content search optimization, helping your writers know what to write and how to make it worth your audience’s time.
At the same time, it makes your SaaS content perform better in SERPs. Clearscope features exciting integrations like Google Docs and WordPress.
You can use this SEO tool for a starting price of $199 per month.
Pricing:
Pricing plans start at $199 per month
Free Version:
There is no free version of this tool
How is it useful for SaaS SEO?
- Use the AI-powered content optimization feature to improve website content for better SEO
- Identify keywords that will be relevant both in the present and future
- Compare your SaaS content with that of the competition
- Explore LSI keywords that can be included in your content
13. SurferSEO
Surfer is another popular SEO tool that helps you optimize and scale your SaaS content.
SurferSEO provides SaaS marketers with an easy-to-use content editor to make SEO content fit for higher rankings in Google search results. Track your content score in real time and optimise as required.
This SEO tool also comes with an inbuilt content outline builder that assists you in generating precise content briefs in minutes.
Use this AI-content generator to create search-friendly and plagiarism-free content in a jiffy. You can start using SurferSEO for a starting price of just $89 per month.
Pricing:
Plans start at $89 per month
Free Version:
Get a 7-day free trial
How is it useful for SaaS SEO?
- Identify relevant keywords and understand how much to use them in a content piece
- Create content that is perfectly optimized for specific keywords
- Optimize existing content on your website and make it perform better
- Get recommendations to improve keyword usage in your content
SaaS SEO Crawler & Audit tools
14. ScreamingFrog
Managing a SaaS website’s SEO health lays the foundation for SaaS SEO success. That’s why an auditing tool like ScreamingFrog is essential for effective website search engine optimization.
ScreamingFrog is a stupendous tool that helps you perform a simple site audit and all the possible technical SEO issues.
Get real-time reports on broken links, duplicate content, site indexing issues, site URL structure issues and so on with this extensive SEO crawler.
ScreamingFrog is a downloadable tool that has free and paid versions.
Pricing:
$259 per year
Free Version:
Yes, there's a free version with limited features
How is it useful for SaaS SEO?
- Conduct comprehensive website audits
- Scrape specific elements from web pages that basic crawling might miss
- Identify duplicate pages on your website
- Analyze website structure and evaluate on-page elements to improve search visibility
15. Sitebulb
A technical SEO tool should always be easy to understand. And Sitebulb is one of those SaaS SEO tools that offers you simplified SEO reports and website recommendations.
Another dependable SEO auditing tool, Sitebulb, offers a cloud version to help you collaborate with your team and improve search engine visibility.
Also, this unique SEO tool offers integrations with other essential Google Search Console, Google Analytics, Google Sheets and Looker Studio. You can use Sitebulb at a starting price of $11.25 per month.
Pricing:
Pricing plans start at $11.25 per month
Free Version:
Yes, there is a 14-day free trial
How is it useful for SaaS SEO?
- Get in-depth insights into technical SEO issues on your SaaS website
- Seamlessly collaborate with your team members with the cloud version
- Benefit from unlimited crawling
- Find hidden issues that are hindering your SaaS site's SEO performance
AI SEO Tools
16. Keyword Insights
Thanks to AI, creating scalable SEO-friendly SaaS content doesn’t seem daunting. This AI-powered tool helps you with features like keyword research, opportunity analysis, brief creation, and content writing under one umbrella.
With disruptive features like keyword intent analysis, this tool makes it easy to produce content that aligns with your target audience.
What’s more, you can use this tool to manifold content marketing productivity by creating precise content briefs a fraction of the time.
Pricing:
The basic plan starts at $58 per month
Free Version:
There are some free SEO tools to explore
How is it useful for SaaS SEO?
- Group keywords with similar intent together
- Quickly identify the search intent behind keywords at scale
- Select the best keyword from each cluster, considering search volume and Google SERP performance
- Create comprehensive content briefs in minutes
17. Byword
Do you wish to ensure that your SaaS content creation process is always free-flowing and fast? Then, this content creation tool could be the right fit for your B2B SaaS business.
Byword is an AI-powered SEO tool that handles your content creation needs. Byword isn’t just an SEO article writer; it offers amazing features like AI image generation, automated internal linking, customised writing style, and social post generation.
Byword integrates with amazing tools such as WordPress, WebFlow, and Zapier.
Pricing:
Plans start at $99 per month
Free Version:
There's no free version
How is it useful for SaaS SEO?
- Upload titles and keywords to generate search-friendly articles in minutes
- Generate stunning images for your content
- Create focussed, long-form content
SaaS SEO Performance Dashboarding Tools
18. Looker Studio for SEO
Have you always wished there was a tool that helped you visualise your SaaS SEO data better?
Looker Studio is the tool that helps you do just that. This robust tool lets you import data from over 800 sources and visualise them through customisable dashboards and templates.
Create beautiful charts and graphs that are easy for your team to understand.
Automate dashboards and collaborate with your SEO team like it’s all a piece of cake. This ultimate SEO tool lets you do all of this for free!
Pricing:
$9 per licence per user
Free Version:
There's a 30-day free trial
How is it useful for SaaS SEO?
- Turn raw SEO data into compelling visualizations
- Looker Studio offers built-in and partner connectors, allowing you to easily access a wide variety of data sources
- Create your own reports and dashboards using Looker Studio's web-based reporting tools
- Share your reports and dashboards with individuals and teams
Final Thoughts
We certainly believe these are some of the best SaaS SEO tools out there, and you must lay your hands on some of these incredible tools. Play around with these tools before subscribing to those that suit your business needs and budget.
And if you’re looking for an experienced SaaS SEO agency for your business, book a call with our experts here at TripleDart.
