TripleDart Newsroom

Announcements and media coverage. For interviews and data requests, email [email protected]

Covered by
YourStory
CXOToday
 The Silicon Review
Latka
Factors Podcast
PR Newswire
GlobeNewswire
Demand Gen Report
 YourStory
Passionate in Marketing
 CIOL
SMEStreet
Business News This Week
The Economic Times

All coverage

Every article and announcement, newest first. Wire reprints are grouped under the original that ran them.
Type
Year
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Company facts and boilerplate

Approved copy and company details for media use. Longer background sits on the about page and named results on customers.
Short boilerplate, 30 wordsCopy
TripleDart is a GTM operating system for B2B tech companies. Senior operators run SEO and AI search, paid media, content, ABM, and revenue operations on one engine, measured against pipeline.
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Long boilerplate, 85 wordsCopy
TripleDart is a GTM operating system for B2B tech companies, delivered as a service. Founded in Bengaluru in 2020 and bootstrapped since, it runs SEO and AI search, paid media, content, ABM, and revenue operations on one engine, with senior operators accountable to the pipeline number. Its own platform, Slate, carries the execution layer: AI visibility tracking, content refresh at scale, and reporting. TripleDart has worked with 300+ B2B tech companies and manages $400M+ in ad spend, from offices in Plano, Texas and Bengaluru, India.
Copied!
On second reference, TripleDart is fine. Slate should be written as "Slate by TripleDart" on first mention, then Slate.
Corporate
Legal entity
TripleDart Digital Private Limited
Founded
2020, Bengaluru, India
Founders
Shiyam Sunder, Manoj Palanikumar,
Jayakumar Muthusamy, Sabarinathan R
US office
4950 Broadway Dr, Plano, TX 75024
India office
128, 10th Cross Rd, Indiranagar,
Bengaluru 560038
Funding
Bootstrapped, started on Rs 5 lakh
Scale
ARR
$7M+, 50% EBIT margin (Jul 2026)
Team
Around 120, across 8 countries
Founders
Shiyam Sunder, Manoj Palanikumar,
Jayakumar Muthusamy, Sabarinathan R
Customers
300+ B2B tech companies
Ad spend managed
$400M+
Named customers
General Electric, SentinelOne, ByteDance, Sage, Glean, WeWork, Cognizant, MakeMyTrip
Platform
Slate

Research and data

Reports built on accounts we manage, published with the methodology included.
$60M+
SaaS PPC Trends 2026
Built on 84 managed accounts carrying $60M+ in combined spend through 2025. Reports CPCs from $0.25 to $10.40 by vertical, a median non-brand SaaS CPC of $8 to $14, and budget movement across funding stages.
11,002
How AI Overview chooses what to cite
Published 30 July 2026. 1,000 B2B SaaS keywords across 40 categories, 11,002 pages scraped for 50+ attributes, and 5,227 citations traced to source passages. Only 37% of citations came from the organic top 10.
18 reports
Research library
Every study we have published, on AI search citations, SaaS paid benchmarks, page-one ownership, and agency operations, each with its methodology stated.
Recognition

Certifications and partner tiers.

Brand assets

Logos, colors, and how to write our name. The kit downloads straight from this page, no form and no email.
Electric Lime
#D0FF00
Black
#0B0B0B
Linen
#F2F2E6
Cerulean Blue
#3F50EB
Olive
#81806E

tripledart-press-kit.zip

4 logos in SVG, PNG and vector PDF · palette · boilerplate · one-pager · 262 KB

TripleDart is one word, with a capital T and a capital D. Not Triple Dart, not Tripledart, not TRIPLEDART.
Slate is our platform, not a separate company. Write "Slate by TripleDart" on first mention.
The mark is the rounded square with three dots. It carries three dots, never two or four, and the dots stay centered.
Black and white are the only logo colours. Use tripledart-logo-black on light backgrounds and tripledart-logo-white on dark. Electric Lime is an accent for type and UI, never the logo, so the kit ships no lime version.
Do not stretch, rotate, add effects, or set it over a busy photo. Keep clear space equal to the height of one dot on every side.
Typefaces are NeuSans for display and Rubik for body. Substitute a neutral grotesque if you cannot license them.
Need EPS or another format? The kit ships vector PDFs, which open natively in Illustrator. Email us for anything else.

Everything that
matters, nothing that doesn't

Company facts we are asked for most often, answered on the record.
What does TripleDart do?

TripleDart runs go-to-market for B2B tech companies as one system: SEO and AI search, paid media, content, ABM, and revenue operations, delivered by senior operators on its own platform, Slate. Service lines are split across organic growth, paid media, and GTM engineering.

When was TripleDart founded, and by whom?

TripleDart was founded in 2020 in Bengaluru, India, by Shiyam Sunder, Manoj Palanikumar, Jayakumar Muthusamy, and Sabarinathan R. The registered entity is TripleDart Digital Private Limited.

How much revenue does TripleDart make?

TripleDart crossed $7 million in annual recurring revenue at a 50% EBIT margin, announced in July 2026 and reported by CIOL and The Economic Times. Third-party databases carry different estimates that TripleDart has not confirmed. The figures on this page are the company’s own.

Has TripleDart raised funding?

No. TripleDart is bootstrapped and has taken no external capital. It started on Rs 5 lakh in 2020 and has been profitable while growing, with EBITDA margins around 50%.

How many people work at TripleDart?

Around 120 people across 8 countries, with offices in Plano, Texas and Bengaluru, India.

Which companies does TripleDart work with?

More than 300 B2B tech companies. Named customers on the public record include General Electric, SentinelOne, ByteDance, Sage, Glean, WeWork, Cognizant, and MakeMyTrip. Case studies are on the customers page.

What is Slate?

Slate is TripleDart’s own platform, covering AI visibility tracking, content refresh at scale, and reporting. It carries the execution layer of client work and automates 60 to 70% of it, per founder Shiyam Sunder. Write it as “Slate by TripleDart” on first mention.

Can I cite TripleDart’s data?

Yes. Reports are published with their methodology attached, in the research library. Attribute to TripleDart and link the report. For a figure that is not published yet, email [email protected].

Who should I contact about press?

Email [email protected] for interviews, data requests, and fact checks. All four founders speak to media.

How to check what is on this page

Where each number comes from, and how to get it corrected.

Financial figures

Revenue, margin, and funding status are company-reported, stated as of July 2026, and were published in the announcement covered by CIOL and The Economic Times. They are not audited. Where a third-party database shows a different number, it is an estimate that we have not supplied or confirmed.

Performance and benchmark data

Every figure comes from accounts we manage, and each report states its sample size, date range, and confidence threshold before it states a result. The 2026 paid benchmarks cover 84 accounts and $60M+ in spend; the AI Overview study covers 11,002 pages and 5,227 traced citations. Client results are reported as relative change, never as named revenue figures, unless the client has approved it.

Coverage listed here

Every item links to the publisher, carries the date shown on the publisher's own page, and separates original reporting from wire reprints. Nothing is paraphrased or summarised on our behalf. Two items sit behind publisher bot filters and may ask you to pass a check before loading.

Corrections

If a figure here is wrong or out of date, email [email protected] with the line in question. We will correct it and update the review date at the foot of this page.

Media contact

For interviews, data requests, and fact checks.

[email protected]