The Complete SEO & Content Automation Platform for Enterprise Tech
Track AI visibility and Google rankings without burning a hole in your pocket. Then, refine every page through workflows you can create from direct prompts.
Built by TripleDart, running across 100+ tech teams.
Powering AI Search for 100+ Tech Brands through Slate














Is Your SEO Engine Built for the Way Buyers Search Today?



Slate Closes the Loop Between Search Visibility and Content Execution
Profound tracks. Surfer scores. AirOps executes. Slate runs all three.









Slate Closes the Loop Between AI Visibility and Content Execution
Know exactly what to write, and what to fix. Then ship the fixes on autopilot. All in one, always-on platform.
Why Teams Are Using Slate as Their AirOps Alternative
01
Closed-Loop Execution
Most Tools Stop After the Diagnosis. Slate Starts There.
One platform that flags the gap, runs the workflow, and publishes the fix.
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Monitoring tools surface the problem; they don't write or refresh the page
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Slate's Actions queue, Workflows, and Integrations close the loop in one platform
02
Conversational Operator
Describe What You Need. Slate Builds It.
Cowork translates outcomes into running workflows so marketing teams ship without engineers.
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AirOps' visual canvas takes weeks to learn; Cowork builds workflows from a sentence
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First output ships by the end of your first session
03
Context Generation
Generic AI Writes for Everyone. Slate Writes for Your ICP.
Brand Kit grounds every workflow in your style guide, ICP, banned terms, and positioning.
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Voice, banned terms, personas, and competitor profiles stored at the platform level
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Output reads like your best marketer wrote it because the AI had your full context
Built for the Way
Enterprise Tech Operates
For SEO Teams

Catch decay before it costs you traffic. Actions queues the refresh, Cowork runs it.
For Content Teams

Write more without losing your brand voice. Brand Kit injects positioning into every draft.
For Growth and Marketing Leaders

Turn AI visibility into a tracked channel. Share of voice tied to GA4, delivered to Slack.
See How You Stack Up Against Your Three Closest Competitors
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Slate Is Behind Some of the Biggest AI Search Wins





I was thinking about how we needed to get ahead of AI Search, and Slate directly addressed it. It gives us a bird's-eye view of our AI visibility—where we're being mentioned, cited, and missing entirely. It provides an excellent baseline to understand our current position. How we prioritize content and outreach has changed. Instead of guessing, we're making decisions based on real data—what to refresh, what to create, where to pursue third-party mentions.

Viral Patel
Head of Marketing at Helpshift
Created by Marketers, for Marketers
At TripleDart, we run Slate as the operating system across 100+ tech clients. Every workflow exists because a marketer needed it on a real deadline, with real pipeline at stake.

FAQs
What's the Difference Between Slate and a Monitoring-Only Tool Like Profound or Otterly?
Monitoring tools tell you what's wrong but don't fix it. Slate identifies what's wrong and runs the workflow that fixes it from the same platform. One closed-loop system instead of a five-tool stack.
How Is Slate Different From AirOps?
Time to value: Cowork builds workflows from a sentence; AirOps' canvas takes weeks. Engine coverage: Slate Starter tracks every major engine; AirOps Solo tracks only ChatGPT. URL-level sentiment and the 10-point AEO scorecard ship standard on Slate; AirOps reserves them for higher tiers.
Do I Need an SEO Expert on Staff to Use Slate?
No. Cowork translates outcomes into running workflows. Templates handle the common tech plays. On Enterprise plans, a dedicated GTM engineer handles the strategy lift for you.
Will Slate Replace My Existing SEO Stack?
No. It sits on top. Native integrations with Semrush, Ahrefs, GSC, GA4, Webflow, WordPress, HubSpot, and Slack mean you keep your stack.
How Quickly Will I See AI Visibility Improvements?
Initial signals appear in four to six weeks. Meaningful share-of-voice movement on competitive queries takes 60 days or more. Signeasy went from 15 to 20 monthly LLM sessions to 800 in four months on this exact pattern.
Will Slate-Generated Content Sound Generic?
No, if you set up Brand Kit. Slate's voice layer ingests your style guide, banned terms, ICP, persona POVs, product positioning, and competitor profiles. Every workflow inherits them, so output reads like your team wrote it.
Do I Need TripleDart's Agency Services to Use Slate?
No. Slate is a standalone platform that in-house tech teams run themselves. Many start with TripleDart on a strategic engagement and continue self-serving on Slate after the program is set up.
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