The Complete SEO & Content Automation Platform for Enterprise Tech

Track AI visibility and Google rankings without burning a hole in your pocket. Then, refine every page through workflows you can create from direct prompts. 

Built by TripleDart, running across 100+ tech teams.

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Powering AI Search for 100+ Tech Brands through Slate

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Wework company logo in bold white text on black background.
End-of-month invoice statement form with sections for invoice number, date, amounts, taxes, and totals.
Razorpay logo
Webgility company logo with stylized W icon and text.
Logo text reading 'atlas' with umlaut dots above the a and 'HXM' in smaller letters.
Revenue Grid company logo with stylized letter R and text
Glean logo with stylized lowercase letters and a unique letter g.

Is Your SEO Engine Built for the Way Buyers Search Today?

You’re already tracking
You also need to track
So that you can
Google rankings
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AI citation
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Refresh decaying content before traffic falls
Backlinks
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Which URLs ChatGPT, Gemini, and Perplexity cite
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Win the third-party signals AI engines weight most
Keyword positions
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How AI describes your brand vs competitors
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Fix negative framing inside vendor shortlists

Slate Closes the Loop Between Search Visibility and Content Execution

Profound tracks. Surfer scores. AirOps executes. Slate runs all three.

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AI Search Visibility: Monitor how your brand appears across ChatGPT, Gemini, Perplexity, and other AI engines. Check who gets cited, how you're framed, and where competitors show up instead of you.
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Page-Level Performance: Connect GSC and GA4 to get a unified view of every page’s rankings, traffic, impressions, clicks, and conversions in one place.
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Sentiment & Brand Perception: See how AI describes your brand vs competitors, track sentiment
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Citation & SERP Gaps: See which pages are being overlooked by AI engines, which third-party sources are getting cited in your place, and where you're falling short in search results.
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Content Decay: Spot pages losing rankings, traffic, or citations before the drop hits revenue.
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Optimize or Create: Slate diagnoses whether a page needs to be refreshed and optimized, or whether you're missing the page entirely and need to create it from scratch.
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Build Workflows Using Natural Language: Describe what you need (content refreshes, meta tag updates, internal linking fixes) and Slate builds the workflow for you.
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Scale Content Operations: Run workflows across hundreds of pages at once, rewrite, optimize, and review without doing it one page at a time.
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Publish Directly to Your CMS: Push changes straight to WordPress, Webflow, or your CMS of choice, no exporting, no copy-pasting,

Slate Closes the Loop Between AI Visibility and Content Execution

Know exactly what to write, and what to fix. Then ship the fixes on autopilot. All in one, always-on platform.

01
AI Tracker

Know Exactly How AI Engines Talk About Your Brand

Share of voice, citations, sentiment, and competitor visibility across every major AI search platform.

  • Tracks ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews
  • Surfaces queries where you should appear but don't
  • Maps third-party domains AI engines cite over you
Dashboard showing AI search analytics with brand mentions, visibility score, average position, and share of voice charts.
02
AEO Scorecard

Get a Citation-Readiness Score for Every Page You Publish

Slate scores every URL across AI platforms, GSC, and GA4 so you know what to fix first.

  • 10-point scorecard with prescriptive fixes per metric
  • Multi-platform AI signals scored at the page level
  • Refresh priorities ranked by impact
AEO Content Scorecard with a grade B, score 72/100, and a table showing status, scores, and points.
03
Actions

Review Data Overnight. Get Your To-Do List by Morning.

Slate turns rankings, traffic, AI citations, and content health into a prioritized morning queue.

  • New content actions for untapped prompts and competitor gaps
  • Refresh actions for declining citations, lost traffic, outdated content
  • One click to sheet it, assign it, or hand it to Cowork
Content management dashboard showing URLs, statuses, and severity of blog post opportunities.
04
Cowork

Build Custom Agents Just Through Prompts

Cowork monitors, researches, audits, builds, and publishes. Interactive when you want, autonomous when you don't.

  • Connects to every Slate feature, with persistent memory across sessions
  • Choose from several models like GPT-5.4, Claude Opus, Gemini Pro, etc., or let Slate pick per task
  • Works from Slack: trigger tasks, get reports, never open Slate
SEO assistant interface offering tasks like drafting blogs, auditing pages, analyzing rankings, and creating SEO checklists.
05
Workflows

Build a Content Engine With Endless Engineering

Drag-and-drop workflows that research, write, optimize, and publish on autopilot.

  • Live keyword data from Ahrefs and Semrush as workflow blocks
  • Citation-ready drafts scored against AEO criteria
  • Push to Webflow, WordPress, or HubSpot in one step
Workflow builder interface showing AI, SEO, and flow blocks with LLM block being dragged for use.
06
Sheets

Operate on Hundreds of URLs Like You'd Operate on One

Run any Slate workflow across hundreds of URLs from a single spreadsheet view.

  • Import top URLs, competitor content gaps, or programmatic page targets
  • Run any workflow row by row or in bulk with one click
  • Add human review gates wherever your team needs them
Spreadsheet with URLs, status marked completed, and columns showing key takeaways and output text snippets.
07
Brand Kit

Bake Voice, Context, and Rules Into Everything

Upload tone rules, brand terminology, and product context once. Every draft adheres.

  • Voice rules, banned terms, and positioning in a central knowledge base
  • Customer personas and product context injected into every workflow
  • Competitor profiles and market positioning stored and referenced automatically
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08
Integrations

Plug Into the Stack You Already Run

Native connections to Semrush, Ahrefs, GSC, GA4, Webflow, WordPress, HubSpot, and Slack.

  • Live keyword and SERP data piped into every workflow
  • Conversion data tied directly to AI visibility scores
  • Finished pages published to your CMS in one click

Why Teams Are Using Slate as Their AirOps Alternative

01

Closed-Loop Execution

Most Tools Stop After the Diagnosis. Slate Starts There.

One platform that flags the gap, runs the workflow, and publishes the fix.

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Monitoring tools surface the problem; they don't write or refresh the page

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Slate's Actions queue, Workflows, and Integrations close the loop in one platform

02

Conversational Operator

Describe What You Need. Slate Builds It.

Cowork translates outcomes into running workflows so marketing teams ship without engineers.

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AirOps' visual canvas takes weeks to learn; Cowork builds workflows from a sentence

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First output ships by the end of your first session

03

Context Generation

Generic AI Writes for Everyone. Slate Writes for Your ICP.

Brand Kit grounds every workflow in your style guide, ICP, banned terms, and positioning.

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Voice, banned terms, personas, and competitor profiles stored at the platform level

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Output reads like your best marketer wrote it because the AI had your full context

Built for the Way 
Enterprise Tech Operates

For SEO Teams

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Catch decay before it costs you traffic. Actions queues the refresh, Cowork runs it.

For Content Teams

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Write more without losing your brand voice. Brand Kit injects positioning into every draft.

For Growth and Marketing Leaders

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Turn AI visibility into a tracked channel. Share of voice tied to GA4, delivered to Slack.

See How You Stack Up Against Your Three Closest Competitors

Want to see how it works? We’ll run the AI Tracker live and walk through the exact workflow we'd ship to close the gap.
Dashboard showing AI search analytics with brand mentions, visibility scores, and workflow input and loop blocks.

Slate Is Behind Some of the Biggest AI Search Wins

14x
Blog traffic at Meegle, with 134% AI citation growth.
275%
Organic traffic growth at Glean.
800/mo
LLM sessions, in four months
Category Leader
AI visibility in payments

I was thinking about how we needed to get ahead of AI Search, and Slate directly addressed it. It gives us a bird's-eye view of our AI visibility—where we're being mentioned, cited, and missing entirely. It provides an excellent baseline to understand our current position. How we prioritize content and outreach has changed. Instead of guessing, we're making decisions based on real data—what to refresh, what to create, where to pursue third-party mentions.

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Viral Patel

Head of Marketing at Helpshift

Created by Marketers, for Marketers

At TripleDart, we run Slate as the operating system across 100+ tech clients. Every workflow exists because a marketer needed it on a real deadline, with real pipeline at stake.

FAQs

What's the Difference Between Slate and a Monitoring-Only Tool Like Profound or Otterly?

How Is Slate Different From AirOps?

Do I Need an SEO Expert on Staff to Use Slate?

Will Slate Replace My Existing SEO Stack?

How Quickly Will I See AI Visibility Improvements?

Will Slate-Generated Content Sound Generic?

Do I Need TripleDart's Agency Services to Use Slate?