Insights to help you stay ahead.

Akila Karnan is a Finance Analyst at TripleDart, owning the finance and operations work that keeps the business running underneath everything else. Client invoicing and collections, vendor payments, and statutory compliance across GST and TDS all sit with her, along with the financial records and reporting that the rest of the company relies on without always seeing.

Her work shows up in the unglamorous numbers that matter: invoices and compliance filings going out on time, vendor payments and reimbursements processed promptly, and overdue receivables coming down through steady follow-up. She also helps on the operations side of onboarding new hires, from laptop procurement to insurance coordination. In her own words, she brings structure, accountability, and consistency to the day-to-day.

With close to four years in finance operations, Akila is interested in making these processes more efficient through automation and better workflows, taking the manual repetition out of the parts that don't need a human.

Akilan Arumugam is an SEO Specialist at TripleDart, focused on the audit and distribution side of organic growth. His work runs across competitor gap analysis, AEO performance audits, content strategy, and backlink and CRO audits, the groundwork that tells a client where the biggest opportunities sit.

A lot of his energy goes into the off-page program, and he's become the team's go-to expert on backlinks. He has been scaling TripleDart's distribution function and looking for ways to bring down the cost of acquiring each link while keeping quality high, work that feeds directly into client MRR. He also mentors the interns, passing on the playbook so the approach outlasts any single person.

Akilan is thinking hard about how SEO holds up in the LLM era, and he wants TripleDart to be one of the clearer voices on AEO and GEO as search changes shape. Off the clock, he captains the TripleDart cricket team.

Anand Raju is an SEO Lead at TripleDart, owning end-to-end search strategy for six active client accounts. With 13 years in SEO, he treats the work as a translation problem: take a client's business objective and turn it into a roadmap that covers content, technical health, and readiness for AI search. He keeps execution moving across content, design, and PPC, so the strategy lands as integrated growth.

He'd put his own strengths at communication and stakeholder management, and it tracks. He's an energetic presence on the team, usually the person in the weekly discussion with a fresh angle and a pile of new ideas, helping everyone spot opportunities and think past day-to-day execution. The metrics he answers for run from organic traffic and rankings to technical health and share of voice against competitors.

Anand is deep into using AI across his SEO work right now, with tools like Slate and Claude for content production, audience research, and refresh workflows at scale. Before TripleDart, he worked at Falcon.io, Stan Ventures, and Desk365.

Ankita Sharma is Senior Manager of Growth and Operations at TripleDart, where she runs content and SEO operations and owns the content P&L. Her work is the connective tissue between teams: keeping multiple groups aligned, bringing clarity to how things run, and making sure the operation holds together when several projects move at once.

One of her biggest strengths is her network. Over roughly eight years she has built a solid bench of writers and content managers she can call on, which is part of why content delivery stays steady. People who work with her tend to mention the energy she brings as much as the structure, and around the company she's known as TripleDart's culture champion.

She likes to write, and it's the thread running under most of what she enjoys at work. Looking ahead, she wants to learn more about branding and advertising. Before TripleDart, Ankita spent close to eight years across companies including Zolostays and Teach for India, building the people-and-operations instinct she leans on now.

Basavaraj Angadi is a Paid Media Lead and Strategist at TripleDart, owning the paid performance of key enterprise accounts from strategy through to execution. His remit is simple to state and hard to do well: make sure clients see measurable movement in pipeline and revenue. He works comfortably at both altitudes, deep in the campaign detail one moment and zoomed out to the business picture the next.

Data is where he starts. Every recommendation he makes has a reason behind it, and after enough accounts and audits he's gotten good at spotting patterns other people miss. He also trains and onboards new joiners, helping them grow into capable paid media thinkers, and he pitches in on new business, auditing prospects and shaping the strategy that wins them.

Outside the day job, Basavaraj is drawn to how businesses are built and to the sales side of growth. He spent his earlier years at Hiveminds before joining TripleDart, building over five years in performance marketing.

Dhruv Arora is Lead Strategist for RevOps at TripleDart, where he's building out the company's revenue operations and go-to-market capability. His work is helping TripleDart move from execution-led delivery toward genuine RevOps consulting: diagnosing why a client's GTM motion is leaking, designing the operating model that addresses it, then building the systems that make it run across HubSpot, attribution, lead routing, automation, and reporting.

Dhruv sits in a spot most strategists don't. He can run the diagnosis, design the right model, and then implement it himself, connecting marketing, sales, CRM, and data into one working revenue engine. In practice that shows up as faster delivery, cleaner implementations, less rework, and a set of reusable playbooks and audits the whole team can lean on.

His interests run deep into AI-led GTM automation, with time spent on n8n workflows, Clay-based enrichment, webhooks, intent data, and how RevOps teams can put AI agents to work. Before TripleDart, Dhruv worked at OneMetric and PayO across six years in the space.

Glenn Bona is Associate Director of Organic Growth at TripleDart, where he owns organic strategy and execution for client accounts. That means content programs that build topical authority, conversion paths that earn signups, and the community work, on Reddit and through TripleDart's own webinars, that builds trust beyond the blog. He also runs the client relationships and coordinates the writers, designers, and SEO specialists who turn strategy into steady execution. You may also know Glenn as the host of our Coach sessions.

The mix of data and craft is what makes him very effective. He pairs keyword and topical analysis with strong copywriting, so strategy never stays theoretical, and he was early to answer engine optimization as search moved toward AI-generated answers. Over 12 years he has scaled organic growth across very different stages, from early D2C like PawSafe to VC-backed B2B SaaS like Phyllo and Jasper.

Before TripleDart, Glenn worked at Omniscient Digital and Internet Marketing Inc. He has lived and worked across California, Thailand, and remote setups, and he's an ultra and trail runner at 100km and 100-mile distances, which keeps his thinking long-term.

Harish B S is Design Manager at TripleDart, where he leads the design function and holds the bar on quality and user experience. His work ties design to the business: delivering projects that help clients grow, supporting retention and upsell, and raising the standard of the experience across everything the team puts out.

With more than 11 years behind him, including spells at Zoho and Freshworks, he works across both ends of design, the leadership and strategy on one side, the hands-on craft on the other. He's at his best taking a tangled, ambiguous problem and turning it into something a user can move through easily, while growing the designers around him.

Harish's curiosity reaches well past design. He picks knowledge on PPC, SEO, and the wider growth disciplines so his design decisions line up more closely with business outcomes, and he's genuinely interested in how product, marketing, and growth fit together.

Hitali N T leads People Management and owns how TripleDart hires, engages, and develops its team. Talent acquisition, employee engagement, and performance management all sit with her, and she tracks the work through hard numbers: time-to-hire, quality of hire, engagement scores, attrition, and internal promotions. She leans on data, and she spends a lot of her time building trust with both leaders and employees, which is usually where good people decisions start.

She has nearly six years in HR, and her curiosity runs past the day job. She's drawn to employer and talent branding, people analytics, LinkedIn branding, and the question of how AI can make the talent and employee experience better.

Outside work, Hitali loves dancing, time in nature, and travel, and she's always up for discovering a new cafe or a good conversation. She's extremely curious by nature, the sort of person who says yes to a new adventure.

Kancharla Dani Sri Hemanth is a Web Development Specialist at TripleDart, where he owns delivery from build to deployment. WordPress and Webflow projects, website migrations, landing pages, and the QA and code work that hold them together all run through him. He keeps an eye on the parts clients feel: on-time delivery, fast bug resolution, clean migrations, and code that other developers can reuse later.

With 11 years in web development, Hemanth can take a project from implementation to launch on his own, and he's happiest when he's untangling a complicated technical problem. He likes building efficient, reusable solutions that make the next project faster, and he works comfortably across teams to get there.

His interests sit close to the craft: AI-assisted development, website performance, technical SEO, conversion work, and automating the development workflow so the repetitive parts stop eating time.

Before TripleDart, he spent years across studios including vSplash Techlabs and Aakruti Software Solutions, turning business requirements into working, well-built websites.

Martina Gladys is a Paid Media Lead at TripleDart, where she runs paid acquisition across Google, Meta, and Microsoft with an eye on profitable growth. Her focus is generating pipeline that converts into customers and keeping the funnel economics healthy, watching CPL, CPMQL, and CPSQL without letting lead quality slip.

With six years in performance marketing, she works cross-channel and stays close to the analytics, using Google Analytics to understand what is driving results before deciding where the next dollar goes. The balance she cares about most is between growth and efficiency, the LTV to CAC math that decides whether scaling stays sustainable or just gets expensive.

Beyond the campaigns, she's curious about the why behind a purchase. She spends time on the question of why people buy, and she's active on LinkedIn building content and a personal brand around what she learns. Before TripleDart, Martina worked at NetElixir.

Naveen Alphonse is a Content and CRO Strategist at TripleDart, drawn to the kind of content that moves revenue. He owns content quality and delivery: managing the pipeline, keeping quality-related escalations down, and improving the conversion rates of the pages content lands on. A lot of that comes from systems. He builds and refines the processes that let the team produce content at scale without the quality slipping.

He works across functions easily, teaming up with SEO, design, or paid to solve growth problems where content is part of the answer. With six years in the field, he also manages people and the processes around them, which keeps delivery steady and predictable. Outside the core role, Naveen writes on Substack about marketing and workplace psychology, and he's steadily building out the smaller processes that make his own work run better.

Before TripleDart, he worked at Honeywell, Amazon, ORH Marketing, and Multiplier.

Praveen Swaminathan leads Project Management at TripleDart, where the job comes down to delivery, both the volume of it and the quality. He keeps projects moving across teams and stays close to clients, treating client success and the relationship behind it as part of the same job.

Eight years in, he's the kind of project lead who stays calm when timelines get tight. Inside TripleDart, he's known as empathetic and steady under pressure, someone who builds genuine relationships across the people he works with, which is most of what good project management needs.

His curiosity points at two things outside the core role: personal branding, and what he calls AI-first thinking. By that he means starting from how a job gets done once AI is in the loop, then building from there. Before TripleDart, Praveen worked at SalesKen and iStar Skill Development.

Pravin Dhamodharan works in Web Development at TripleDart, where the team affectionately calls him "Dev-God" for his Webflow expertise. He owns the full span of development work, from taking pages live to the more involved technical setups, and his days cover landing pages, website builds, migrations, and the custom internal tools that make everyone else faster. If a page has gone live cleanly for a TripleDart client, there's a good chance Pravin's hands were on it.

A Computer Science Engineering graduate with more than four years in the field, he's a big part of why the pages TripleDart builds go out error-free and hold up under scale. Reliability is his signature, the kind of work that doesn't break a week after launch, so anything that needs to work and keep working tends to land on his desk.

Away from the code, he's an avid chef, which fits a developer's instinct for getting the details exactly right. Before TripleDart, Pravin worked at Wipro.

Raghunandan is a Paid Media Lead at TripleDart, and what he owns comes down to two words he used himself: pipeline and revenue. He runs paid across Google, Meta, and LinkedIn, and he brings a copywriter's ear to the ads, which matters more in paid media than people tend to admit. He also works close to RevOps, so he sees how a click eventually turns into a number the business cares about.

Raghu, apart from his expertise, is a generalist, and across six years that range has become his edge. He can move between channels and between the campaign and the operations behind it without needing to hand off.

His interests sit right at the front of where marketing is heading: vibe coding, AI agentic marketing, personal branding, influencer marketing, and distributing content on YouTube. It's a fair signal of where he's pointing his curiosity next. Before TripleDart, Raghunandan worked at Richpanel, Klenty, and Cascade.

Shony Cyriac is a Paid Media Specialist at TripleDart, working across ABM and paid on Google, LinkedIn, and Meta to grow revenue and retention for his accounts. Data comes first in how he works, opinions second, and when a situation calls for it he tends to be the one who steps in to handle it.

His approach is experiment-led. He builds his own playbook, tests into it, and reads results closely before scaling what works. Eight years in, he has paired that with a feel for the relationship side, which is part of why his accounts stick around. Shony is genuinely into marketing, the kind of person who reads, watches, and argues about it for fun, and he holds that a good marketer should be able to sell too. He keeps up through SaaS marketing podcasts, LinkedIn, and tracking where the field is moving.

Before TripleDart, he worked across agencies and brands including Kinara Capital and Streamlyn.

Shriman Visahan works in the Founder's Office at TripleDart, leading special projects that don't fit neatly into any one team. His brief is broad: onboarding, revenue leakage, sales support, and the leadership cadence that keeps the company moving. He tends to take a problem he has little context on, reason his way to a workable solution from first principles, then unblock whoever is stuck with a bit of clarity and empathy.

Most of his work sits close to systems and automation. He spends his time on AI workflows, low-code tooling, and the stakeholder management that keeps cross-team projects from stalling. Outside his core remit, he follows AEO and GEO, RevOps, and the offline events scene.

Before TripleDart, Shriman worked at Snabbit, Supertails, and Stoa, building up four years of experience across fast-moving startups. He's also the person who keeps the company Slack lively, which counts for more than it sounds.

Shubhangi Bawania is a Paid Media Analyst at TripleDart, focused on LinkedIn ads, where she works on strategy, creative analysis, and creative direction. Her angle is the experimental edge of the channel: trying the new initiatives and formats LinkedIn keeps rolling out and reading how they affect pipeline influence, with account-based marketing as the through-line.

She came into paid media after starting her career at Standard Chartered Bank, and she has spent the last stretch going deep on the creative side of LinkedIn. Keeping pace with market standards is part of the job for her, and she clearly enjoys the testing.

Her interests and her work overlap almost entirely. She likes drafting thought-leadership posts, shaping creative direction, and trying the things she keeps reading about, and her newest curiosity is building video direction for LinkedIn CTV ads.

Siddu is an SEO Manager at TripleDart, managing search end to end for his clients, from onboarding and strategy through roadmap, execution, and the growth work that follows. Over 10 years he has worked with more than 20 SaaS websites, and he holds an average client retention north of 12 months, which says as much about his ownership as his rankings. What he cares about most is business impact: conversions, revenue, and the upsell opportunities that open up when SEO is doing more than chasing positions. After a run of client wins, the team started joking that SEO stands for "Siddu Engine Optimization," which tells you how much they rate him.

The way he gets there is by building repeatable processes and workflows, so growth doesn't hang on heroics. He keeps escalations low by getting ahead of problems, and he spends a good amount of time hiring and mentoring the people on his team.

Beyond his accounts, Siddu runs cross-channel growth experiments, builds on WordPress, and follows where AI search and GEO are taking SEO next. Before TripleDart, he worked at VMware and Richpanel.

Srushti Haval is a Paid Media Lead at TripleDart, owning end-to-end paid strategy for seven to eight B2B SaaS accounts across her pod. She partners closely with both clients and internal teams, and she carries the KPIs that matter at this level: pipeline, opportunities, MQLs, and ROAS. Growth, for her, comes from a mix of bigger budgets, sharper processes, and the upsell and cross-sell that keep accounts expanding over time.

Across seven years she has worked Paid Search on Google and Microsoft, Paid Social on LinkedIn, Meta, and Reddit, and account-based programs for SaaS brands. One thing she enjoys is bringing people together, whether that's helping teams collaborate better or getting clients and marketers aligned around the same goals. She also reaches for AI to solve everyday team problems, from automating reporting to building landing pages from scratch.

Outside her accounts, Srushti shares marketing learnings on LinkedIn, builds her personal brand, and nudges teammates to do the same. Before TripleDart, she worked at Sweden's GOMO Group.

Vidya Kumar is a Paid Media Lead at TripleDart, bringing more than 18 years in marketing, seven of them focused on B2B. Her work centers on high-value account portfolios, where she owns strategic ABM, runs the executive-level conversations from growth strategies to QBRs, and treats the client relationship as a genuine partnership.

She does far more than run campaigns. She defines buyer journeys, maps the full funnel back to revenue, and builds GTM dashboards from scratch, the kind of work that connects paid media to the numbers a CFO watches. That RevOps fluency is also why she handles RevOps pitches for the company. Her measure of success is steady: clients who stay, accounts that hit their goals, and communication consistent enough that problems get raised before they grow.

On the side, Vidya has been getting into prompt engineering. Before TripleDart, she worked across a long run of companies including Dell, Position2, and Content Yogi.

Zawad Iftikhar is a Growth Lead for SEO at TripleDart, owning organic growth strategy and the client communication that surrounds it. With more than 10 years in the field, much of it inside agencies, he knows what it takes to make SEO delivery work day to day: clear processes, steady communication, and a strategy the client can follow without getting lost in jargon.

His strength is as much about the relationship as the rankings. He manages accounts closely and keeps clients in the loop, which is often the difference between a strategy that gets approved and one that stalls. The delivery processes he sets up are built for an agency rhythm, where several accounts move in parallel.

Outside the core role, Zawad is interested in thought leadership and LinkedIn, and he's building a software product of his own on the side. 'Before TripleDart, he worked at agencies including Omniscient Digital, 42 Agency, and Compound Growth Marketing.