Grow Organic Traffic in Search and AI Answers, Run by Agents You Direct

Slate reads your data around the clock and tells you what's costing you traffic — with the evidence behind it. Then it does the work: content, optimization, technical fixes, off-site mentions.

Built by TripleDart. Running in production across 100+ tech companies every day.

Running organic growth for 100+ tech brands

Enterprise
AI Native
AI Native
AI Native
Startups
AI Native
AI Native
AI Native
AI Native
AI Native
AI Native
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Scaleups
D2C
D2C
D2C
D2C
D2C
D2C
Enterprise
AI Native
AI Native
AI Native
Startups
AI Native
AI Native
AI Native
AI Native
AI Native
AI Native
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Scaleups
D2C
D2C
D2C
D2C
D2C
D2C
What Slate actually runs

Organic growth isn't one job.
Slate runs all of them.

Search, AI answers, content, technical, off-site. One platform, end to end.

Search

Track rankings, keyword footprint, and traffic against where they should be
Surface decaying and near-page-one pages before they cost you
Execute the recovery, from diagnosis through republish

AI visibility

Track share of voice across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews
See which competitors get recommended in your category, and on which prompts
Monitor what AI says about you: sentiment, accuracy, and the sources it trusts

Content & SEO

Draft new pages from your knowledge base against real query gaps
Refresh and republish pages that are decaying
Build programmatic pages at scale from a single template

On-page and technical

Score every page on whether it can be cited
Fix schema, headings, entity coverage, and extractable answers
Flag and resolve indexation, crawl, and structure issues

Off-site

Map the domains AI pulls from in your category, and where you're missing
Find, contact, and reply-track brand mention and link opportunities
Join the social conversations and roundups
worth being in
The agentic layer

An intelligence layer that never stops reading. An execution layer you control.

Part 1

It finds the work

Slate tells you what to do, and shows you why.

What makes it act

A page loses citations it used to hold
A competitor takes a query you owned
Traffic falls behind its trajectory
A high-intent prompt opens up with no clear winner
A ranking page crosses its freshness threshold

Part 2

You decide how it gets done

Full handover, or hand on the wheel. Set it per task.

Hand a job over completely and Slate researches, writes, optimizes, publishes, and comes back later to refresh it. Or keep control — Slate does the work and waits for you to approve.

Part 3

Cowork

Full handover, or hand on the wheel. Set it per task.

Runs analytics, audits, research, drafts, and publishing
Builds and fixes workflows in one conversation
Remembers your brand, decisions, and past results
Works from Slack without opening Slate
Inside Slate

Everything the work
needs,
in one place

Things you'd otherwise buy separately, wire together, and maintain.

Know how AI answers describe you

Share of voice, citations, sentiment, and competitor visibility across every major AI platform.

Tracks ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews

Mention rate, average position, sentiment, and citation sources on one dashboard

Surfaces the queries you should appear on but don't

Maps the third-party domains AI cites instead of you

Score every page on whether it can get cited

Slate grades each URL across AI platforms, GSC, and GA4, so you know what to fix first.

Page-level scoring across multiple AI signals

Pages losing citations, traffic, or rank flagged automatically

Refresh priorities ranked by revenue impact

Sub-scores for citation depth, freshness, schema, and entity coverage

Wake up to a prioritized list, not a dashboard

Slate reviews rankings, traffic, citations, competitors, and content health overnight and queues the moves that matter.

New content opportunities from untapped prompts and competitor gaps

New content opportunities from untapped prompts and competitor gaps

Engagement actions for conversations and roundups worth joining

One click to sheet it, assign it, or hand it to Cowork

Turn repeat work into one-click playbooks

Save any process once and run it in a line, for you, or foranyone on the team.

Encode your editorial and SEO standards so every run follows them

Versioned, so a playbook that works stays working

Review gates wherever you want them

Full run history — what ran, what changed, what shipped

Build the growth engine you'd build if you had the engineers

Drag and drop research, writing, optimization, and publishing into a system that runs itself on a schedule.

Pull live keyword data from Ahrefs and Semrush as a block

Generate drafts scored against citation criteria before they ship

Push finished pages to Webflow or WordPress in one step

Cowork builds, edits, and debugs workflows in conversation

Operate on a thousand URLs the way you'd operate on one

Run any Slate process across your whole content libraryfrom a single view.

Import top URLs, competitor gaps, or programmatic targets

Run row by row or in bulk, in one click

Add human review gates wherever your team needs them

Actions feed straight in — flagged pages arrive ready to run

Bake your brand into everything before it's written

Load your voice, rules, and product context once.
Every output holds the line.

Voice rules, banned terms, and positioning in one knowledge base

Personas and product context injected into every workflow

Competitor profiles stored and referenced automatically

Every claim fact-checked against your knowledge base before it ships

Plug into the stack you already run

Slate doesn't replace your tools. It connects them
and acts on them.

Native to Semrush, Ahrefs, GSC, GA4, Webflow, WordPress, HubSpot, and Slack

Live keyword and SERP data piped into every workflow

Conversion data tied directly to visibility scores

Published straight to your CMS

Created by marketers, for marketers

TripleDart has run organic growth for [X] B2B tech companies over [Y] years. Every workflow inside Slate exists because one of our marketers needed it to ship faster.
Who it's for

Built for the people who own the numbers

For SEO teams

Every job on your list, in one place

Rankings, traffic, and keyword footprint tracked against GSC and GA4 out of the box
Every page scored for AEO readiness and citation potential
Refresh triggered the moment a page starts decaying
On-page and technical health handled: schema, headings, entity coverage, indexation, and crawl
Programmatic pages built from templates and published straight to Webflow or WordPress

For content teams

Ship more without the quality falling off

Brand kit injected into every draft, every workflow
Tone rules and positioning applied at generation, not in edits
Drafts built from live keyword data and competitor gaps, not blank prompts
Playbooks encode your editorial standard so every writer's output matches
Review gates wherever your process needs them

For agencies

Run every client from one workspace

Separate workspaces per client, role-based permissions, white-label reporting
Onboard a client and start tracking in minutes
Build a playbook once, deploy it across every account
Cowork handles the repeatable execution so your team sells strategy
Full run history on every account, so clients see what shipped and what moved

For growth leaders

Organic as a channel you can report on

Share of voice across every AI engine, tied to live GA4 conversion data
Connected to HubSpot: see which pages drive leads, deals, and pipeline
A view your board understands in thirty seconds
Weekly reports assembled and delivered to Slack, no slide-building
A prioritized queue for your team every morning instead of a dashboard nobody opens
Proof

Some
Slate
success stories

Client

Headline Metric

Meegle

14x

Blog traffic at Meegle

134%

AI citation growth

Glean

275%

Organic traffic growth at Glean

Signeasy

800/mo

LLM sessions at Signeasy, in four months

I was thinking about how we needed to get ahead of AI Search, and Slate directly addressed it. It gives us a bird's-eye view of our AI visibility—where we're being mentioned, cited, and missing entirely. It provides an excellent baseline to understand our current position. How we prioritize content and outreach has changed. Instead of guessing, we're making decisions based on real data—what to refresh, what to create, where to pursue third-party mentions.

Viral Patel

Head of Marketing at Helpshift

•

helpShift

Stop operating tools. Start directing one

Point Slate at your site, and it will come back with what's costing you traffic, what your competitors are taking, and what's worth building. Then it does the work — as far as you let it.

FAQs

What is Slate?

Slate is an agentic platform for organic growth. It reads your search, AI, content, and CRM data continuously, tells you what's worth doing and why, and then does the work — content, optimization, technical fixes, off-site outreach. You decide how much of it runs without your approval.

What does "agentic" actually mean here?

Two things. First, Slate finds the work itself: it monitors your data against your competitors and your own history and surfaces what needs attention, with the evidence. Second, it executes: research, drafting, optimization, publishing, refreshing. You set the autonomy per task — full handover, or approval required before anything ships.

Is Slate an SEO tool or an AI visibility tool?

Both, and more than either. Traditional search and AI answers are measured in the same system, on the same pages, against the same competitors. Content execution, technical fixes, and off-site work sit in the same platform. Most teams run three or four tools to cover this.

How is Slate different from monitoring tools like Profound, Otterly, or Athena HQ?

Monitoring tools tell you what's wrong. Slate identifies what's wrong, decides what's worth fixing first, and runs the work that fixes it. One system instead of a stack plus a coordination layer.

How is Slate different from workflow platforms like AirOps or n8n?

Those give you a canvas and make you the builder, the data source, and the maintainer. Slate arrives already connected to your search, AI, and analytics data, already knowing your brand, and already knowing what needs doing. You're directing, not plumbing.

Does Slate replace my existing SEO tools?

No. It integrates with Semrush, Ahrefs, Google Search Console, and GA4 and acts on their data.

Who is Slate built for?

Marketing teams that own organic growth and don't have the headcount to run it properly — typically B2B tech companies with a real content footprint. Agencies running the same programs across multiple clients.

What is TripleDart's relationship to Slate?

Slate is a product built by TripleDart. TripleDart is a B2B SaaS growth agency that has run organic growth programs for [X] companies. Slate started as the internal system we used to run that client book, and every workflow in it exists because our own marketers needed it.

Do I need to work with TripleDart to use Slate?

No. Slate is a standalone platform and most teams run it themselves. Some start with TripleDart on an engagement to get the program built, then self-serve on Slate afterward. Either path works.

How quickly will I see results?

Early signals usually appear within four to six weeks of consistent work. Meaningful movement on competitive queries typically takes 60 days or more. Compounding tends to show from month four.