100 Must-Know B2B Content Marketing Statistics in 2024

Sayani Deb
May 17, 2023
100 Must-Know B2B Content Marketing Statistics in 2024


The fast-paced world of digital marketing demands a proper understanding of the dynamics that drive success. 

If you operate in the B2B sphere, ensure that you do not ignore the impact of a solid content marketing strategy. The value of well-structured, relevant content cannot be overstated. But how can you be sure that your efforts are paying off? That's where B2B content marketing statistics and trends come into play.

B2B content marketing stats offer valuable insights into the trends, effectiveness, and potential return on investment of your content marketing efforts. By understanding the narratives of B2B content marketing trends, you can make data-driven decisions to ensure building a content marketing approach that's more targeted, engaging, and ultimately more successful.

In this blog, we have compiled a list of B2B content marketing stats that can help you build a solid content marketing strategy. Let’s dive right into it!

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B2B Content Marketing Statistics

Building a data driven content strategy is the need of the hour and B2B SEO agencies like TripleDart can help you build the ideal content strategy.

Here are 100 insightful content marketing statistics that can help you understand the B2B content marketing landscape better👇

1. 91% of B2B marketers use content marketing in their strategies. (Source)

2. 70% of B2B marketers had plans to create more content in 2021 than in 2020. (Source)

3. 94% of B2B marketers use LinkedIn as their number one social media platform for content distribution. (Source)

4. 66% of B2B marketers report that their content marketing efforts are much more successful compared to a year ago. (Source)

5. 74% of B2B buyers conduct more than half of their research online before making a purchase. (Source)

6. 50% of B2B marketers outsource at least one content marketing activity. (Source)

7. The top three content marketing objectives are driving sales or leads, engage customers, and increase brand awareness. (Source)

8. B2B marketers, on average, allocate 26% of their total marketing budget on content marketing. (Source)

9. 87% of B2B buyers give more credence to industry influencer content. (Source)

10. Content marketing costs 62% less than traditional marketing and it generates about 3 times as many leads. (Source)

11. 72% of marketers say that content development and adjustment in the strategy is a contributing factor in the success of content marketing. (Source)

12. 96% of B2B buyers want content with more input from industry thought leaders. (Source)

13. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. (Source)

14. Infographics are liked and shared on social media 3X more than other any other type of content. (Source)

15. 83% of B2B companies use email newsletters as part of their content marketing program. (Source)

16. 92% of B2B marketers view social media as the most popular content marketing tactic. (Source)

17. 57% of B2B marketers say SEO has the biggest impact on lead generation. (Source)

18. 86% of B2B marketers use content marketing to attract customers. (Source)

B2B Blogging and SEO Statistics

19. The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (Source)

20. B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (Source)

21.Case studies are the third most popular content type used by B2B marketers. (Source)

22. Content marketing strategy statistics B2B marketers who have blogs get 67% more leads than those who don't. (Source)

23. 89% of B2B marketers use content marketing, and blogging is one of the most effective forms. (Source)

24. 20% of marketers say that targeting content for international audience is the top challenge in their organizations. (Source)

25. Only 18% of content marketers say that sufficient budget is their top challenge. (Source)

26. Businesses that blog get 55% more website visitors than businesses that don't. (Source)

27. 43% of B2B marketers say blogging is their most important type of content. (Source)

28. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (Source)

29. 70% of people would rather learn about a company through articles rather than an advert. (Source)

30. Blog posts continue to drive traffic and generate leads long after they're published, with 1 in 10 blog posts being compounding, meaning organic search increases their traffic over time. (Source)

31. 69% of B2B marketers have a documented content strategy, and blogging plays a crucial role in that. (Source)

32. On average, companies with blogs produce 67% more leads per month. (Source)

33. 55% of marketers say blog content creation is their top B2B inbound marketing priority. (Source)

34. Blogs have been rated as the 4th most trusted source for accurate online information. (Source)

35. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Source)

37. B2B marketers allocate 28% of their total marketing budget to content marketing. (Source)

38. 90% of the most successful B2B content marketers prioritize the audience's informational needs over their sales/promotional message. (Source)

39. 60% of marketers reuse content two to five times. They generate "snippets" from existing blog posts. (Source)

40. 52% of all online B2B buyers are millennials, indicating a shift in the type of content that needs to be produced. (Source)

41. 70% of people would rather learn about a company through articles rather than an advert (Source)

42. Websites with a blog tend to have 434% more indexed pages (Source)

43. 94% of people share blog content because they think it might be helpful to others (Source)

44. Companies who blog receive 97% more links to their website. (Source)

45. 60% of consumers feel more positive about a company after reading custom content on their blog (Source)

46. 51% of the businesses that invest in content marketing publish content every day (Source)

47. 73% of people admit to skimming blog posts, while 27% consume them thoroughly (Source)

48. 11% prefer to read a text-based article, website, or post (7% decrease). 4% prefer to view an infographic. 3% prefer to download an eBook or manual. 3% prefer to attend a webinar or pitch. 3% prefer to receive a sales call or demo (Source)

49. 83% of marketers believe it’s more effective to create higher quality content less often (Source)

50. Interactive content has 52.6% engagement than static content with buyers spending an average 8.5 minutes viewing static content and 13 minutes on interactive content items. (Source)

51. 57% of B2B marketers stated that SEO generates more leads than any of their other marketing initiatives. (Source)

52. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Source)

53. 70-80% of search engine users are only focusing on the organic results. (Source)

54. B2B researchers do 12 searches on average prior to engaging on a specific brand's site. (Source)

55. 67% of all clicks go to the first five organic results in the search engine. (Source)

56. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company. (Source)

57. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (Source)

58. 72% of the most successful marketers in North America measure ROI of their content marketing strategy. (Source)

59. On the first page alone, the first five organic results account for 67.60% of all the clicks. (Source)

60. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

61. 87% of B2B marketers consider the audience’s informational needs as priority over promotional messages or organizational sales. (Source)

62. Only 5.7% of pages rank in the top 10 search results within one year of publication. (Source)

64. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise. (Source)

65. SEO is the largest driver of organic traffic (51%), with social media (5%) lagging far behind. (Source)

66. 61% of B2B decision-makers start the decision-making process with an online search. (Source)

67. 50% of search queries are four words or longer. (Source)

68. 75% of SEO is off-page and 25% is on-page. (Source)

69. 30% of mobile searches are related to location. (Source)

70. 72% of consumers who did a local search visited a store within five miles. (Source)

71. 18% of local smartphone searches led to a purchase within a day, compared to 7% of non-local searches (Source)

72. SEO can drive a 14.6% conversion rate if done right. (Source)

73. 51% of all website traffic comes from organic search, 10% from paid search, 5% from social, and 34% from all other sources. (Source)

74. 53% of all trackable website traffic comes from organic search. (Source)

75. The first organic desktop listing gets 19.3% of clicks (Source)

76. Organic SEO is about 5.66 times better than paid search ads (Source)

77. The first organic mobile listing gets 27.7% of clicks. (Source)

78. SEO is the largest driver of traffic to content sites, beating social media by more than 300%. (Source)

79. 40% of mobile website visitors will leave if the page takes more than 3 seconds to load (Source)

80. 53% of all trackable website traffic comes from organic search (Source)

81. The top five results get 75% of the clicks (Source)

82. Convincing meta descriptions under 155 characters increase the clickthrough rates (Source)

83. The more the backlinks a page has, the more traffic it gets from Google (Source)

84. 72% of respondents in a survey said that content creation is one of the most effective SEO tactics that they implement. (Source)

85. 84% of people expect brands to generate content (Source)

86. 92% of content marketers consider content as their business asset (Source)

87. 78% say higher quality and more efficient content creation result in content marketing success. (Source)

88. 60% of B2B marketers measure success with web traffic, 51% use quality of sales leads, and 45% use social media sharing. (Source)

Content Marketing Strategy Statistics 

89. 11% of marketers plan to incorporate podcast to their content marketing efforts (Source)

90. 8% of marketers plan to add Medium to their marketing strategy. (Source)

91. 70% of content marketers follow a brand and style guideline. (Source)

92. The best organizations are 93% more likely to utilize data to personalize content and other communications. (Source)

93. Organizations in the mature phase of content marketing spend around 40% of their total marketing budget on content marketing. (Source)

94. Around 88% of organizations that are the most successful ones in B2b content marketing say that they value craft and creativity in content creation and generation. (Source)

95. 60% of content marketers say that they have a content team at their organization. (Source)

96. Buyers are most likely to share information in exchange for webinars, white papers (76%), case studies (57%) and eBooks (63%). (Source)

97. According to B2B buyers, prescriptive content that offers a success formula or actionable guide is the most popular content type. (Source)

98. 29% of leading marketers reuse and repurpose content systematically. (Source)

99. Most buyers prefer LinkedIn as their top social channel for sharing business related content. However, according to 94% marketers, email is the most popular channel among to share content. (Source

100. 75% of marketers are increasing their investment in content marketing. (Source)

Final Thoughts 

Though B2B content marketing stats are crucial for strategy building, take it with a grain of salt. The statistics we have compiled may have small sample sizes and hence, may present only a specific portion of the population. 

At TripleDart, we ensure staying with latest trends in SEO and content marketing. As a B2B content marketing agency, we focus on creating the best quality SaaS content to help you attract the ideal leads for your business. We build and optimize content to drive brand awareness, and nurture opportunities. 

To know more about SaaS content writing, book a call now!

Sayani Deb
Sayani Deb
SaaS Content Marketer

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