A Complete Guide to SEO Tracking along with the Metrics

Manoj Palanikumar
May 25, 2023
A Complete Guide to SEO Tracking along with the Metrics


Are your SEO efforts steering your brand in the right direction?

You need SEO tracking to ensure the best results from your SEO efforts. 

SEO tracking is your reliable compass to guide you in digital marketing. As a savvy digital marketer, you need a robust SEO tracking process to ensure you’re on the right track.  

Tracking SEO results helps you adjust your strategies, responding to the ever-changing tides of Google's algorithms and consumer behavior. 

In this blog, we’ll guide you through SEO tracking and how you can monitor your SEO performance with the help of significant SEO metrics.

Let’s begin!

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What is SEO Tracking?

SEO tracking refers to monitoring, analyzing, and refining the different elements related to your website's Search Engine Optimization (SEO) efforts. SEO tracking aims to understand your website's performance in search engine rankings and use that data to improve visibility, traffic, and conversions.

15 Top SEO Metrics for Tracking

To track SEO, there are certain enterprise SEO metrics that indicate the effectiveness of your SEO efforts. Here’s a list of the top SEO metrics you must closely monitor to get insights into your organic search strategy.  

1. Organic traffic

This is one of the most important SEO tracking metrics as it indicates the growth in the number of people visiting your website. Tools like Google Analytics can help you track the organic traffic growth on your website. 

2. Search Rankings

This SEO tracking metric shows the position of your website's pages on search engine results pages (SERPs) for specific keywords. Tools like SEMrush, Ahrefs, and Google Search Console can help.

3. Backlinks

Backlinks are one of the major factors that help with SEO tracking. For content marketers and SEO experts, monitoring backlinks is significant. The more the backlinks, the better. Building a quality link profile 

4. Bounce rate

This is the percentage of visitors who leave your site after viewing only one page. A high bounce rate could indicate your site isn't providing the information or experience users seek.

5. Keyword performance

This SEO tracking metric measures how effectively specific keywords are performing to bring traffic to your site. It offers valuable insights about a company’s existing ranking improvements and ability to rank for new keywords. 

6. Conversions

Tracking conversions help you understand if your SEO efforts translate into desired actions. Here conversions mean visitors perform a specific action on your website, like making a purchase or signing up for a newsletter. 

7. Page load speed

Page load speed is crucial in user experience and search engine rankings. It measures how fast the page content loads. The faster the page loads, the better your search rankings. Tools like Google's PageSpeed Insights can help you monitor this.

8. Click-Through Rate

This SEO tracking metric indicates the percentage of people who click on your website's link after seeing it in the search results page. For instance, if 1000 searchers see your page listing and 100 people click through to your website, your page’s CTR would be 10%. 

9. Mobile Traffic

This SEO tracking metric indicates how many users access your website from mobile devices. With mobile searches surpassing desktop, you must track this increasingly important metric. 

10. User Engagement Rate

The engagement metrics provide insights into the time users spend on your website. The longer the time spent by users, the higher the engagement rate. It means users are engaging with your content and are satisfied. 

11. On-page Optimization Score

On-page optimization score enables Google to understand your website and improve your search engine rankings, driving higher organic traffic. Optimizing your content according to users and search engines will help you improve your rankings. 

12. Query Impressions

Query impressions can provide you with insights into future opportunities. You can identify the areas to improve and keywords to help you bring more organic traffic. This SEO tracking metric is the number of times any URL from your website appears in the search results. 

13. Link Velocity

The higher the number of backlinks a website gets over a month, the stronger the ranking on search engines. Measure and maintain your website's link velocity to boost your brand awareness steadily in the SERPs.

14. Total Clicks 

Total clicks is the north star of your SEO tracking metrics. The higher the total clicks, the better for your website. So, your SEO efforts work well if the number of clicks rises. 

15. Indexed Pages

This is one of the most underrated that helps you track your SEO performance. Indexed pages is the number of pages on your website that Google has indexed. 

Track this SEO metric and ensure that the number of indexed pages is aligned with the number of pages you want to get indexed. This is because excess pages can impact your website’s technical SEO and lead to issues with indexing. 

By consistently monitoring the above-mentioned SEO metrics, you can identify strengths and weaknesses in your SEO strategy, make informed decisions, and adjust your tactics to improve your website's search engine performance.

Top 5 SEO tracking tools to Help Track SEO Performance 

Though we have shared the SEO tracking metrics, the main question is how to track SEO performance or metrics. Here are a few important SEO tools that can help you monitor your SEO performance. 

Google Analytics 

This free tool by Google allows you to track various SEO metrics such as organic traffic, bounce rate, session duration, pages per session, and much more. It can also provide you with detailed demographic information about your audience.


SEMrush is a comprehensive tool to help you with SEO monitoring. It enables you to perform keyword research, competitor analysis, backlink tracking, and more. Also, the tool offers an SEO audit tool that can help you identify and fix technical SEO issues.


Ahrefs is another SEO tool that specializes in backlink analysis. It also offers keyword research, content research, rank tracking, and website auditing features.

Moz Pro

Moz Pro offers a suite of SEO tools, including keyword research, SEO audit and crawl, rank tracking, and backlink research. It also provides a Domain Authority metric to understand how well a website will rank on SERPs.

Screaming Frog SEO Spider 

This website crawler allows you to crawl URLs and fetch key elements to analyze and audit technical and onsite SEO. It's great for uncovering any technical SEO issues a website might have.

Each of these tools has its own strengths and capabilities. So, choose the one(s) that best aligns with your specific SEO goals and requirements. They can provide valuable insights and help you optimize your SEO strategy effectively.

Tips & Strategies to Track SEO Performance

Monitoring your SEO performance is crucial to understand what's working and what’s not. Here are some tips and strategies to help you track your SEO strategy effectively.

Set Clear Objectives

Before you start tracking your SEO, it's important to have clear goals. Do you want to increase organic traffic? Or improve your site's ranking for specific keywords? By setting clear objectives, you can decide which metrics to track.

Use the Right Tools

Use SEO tracking tools like Google Analytics, SEMrush, Moz, Ahrefs, etc. These tools provide data on various aspects of your SEO strategy, like organic traffic, keyword rankings, bounce rate, backlinks, etc.

Track Keyword Rankings

Keyword rankings are a core part of SEO tracking. Use an SEO tool to monitor your site's rank for your target keywords over time. If your rankings drop, investigate why it happened and take steps to fix it.

Monitor Organic Traffic

Organic traffic is a key indicator of SEO success. Use a tool like Google Analytics to track organic traffic over time. Look for trends - if organic traffic increases after you publish a particular piece of content or implement a new SEO strategy, it's a good sign that what you're doing is working.

Analyze Backlinks

Backlinks are a major factor in how search engines rank your site. Use an SEO tool to analyze your backlink profile - who's linking to you, what pages they're linking to, and the quality of those links.

Track On-Page SEO

This includes meta titles, descriptions, header tags, and alt tags. Make sure they are optimized for your target keywords.

Measure User Engagement

Metrics like bounce rate, pages per session, and average session duration can give insight into how users interact with your site. If these metrics are poor, it could be a sign that your site's user experience needs improvement.

Conduct Regular SEO Audits

Regular SEO audits can help you spot any issues hurting your SEO performance. This could include broken links, duplicate content, slow page speed, etc.

Track Conversions

Ultimately, SEO is about driving conversions. Whether a conversion means making a purchase, signing up for a newsletter, or some other action, you should track how well your site drives users to complete these actions.

Stay Updated

SEO is constantly changing, and what worked a few months ago may not work now. Keep updated with the latest SEO trends and algorithm updates to stay ahead.

Let TripleDart Track & Present SEO Performance For You

How to track SEO results - the most common issue companies struggle with. But the good news is that with an SaaS SEO agency like TripleDart, you don't have to grapple with this challenge alone. 

TripleDart can take care of all your SEO needs – from building a robust strategy to SEO-friendly content, fortifying your technical SEO, and continually monitoring and adjusting to maximize SEO results – TripleDart can do it all. 

So, are you ready to embark on your SEO adventure? Book an intro call now and tell us about your SEO goals!

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Know More


1. How do I track my SEO ranking?

Here are a few steps to track your SEO ranking. 

  • Choose the Right Keywords- Decide which relevant keywords you want to rank for. 
  • Use an SEO Tool - Some popular tools that SEO consultants use include Google Search Console, SEMrush, Ahrefs, and Moz. 
  • Set Up Google Search Console - Google Search Console is a free tool from Google that provides valuable data about your site's performance in Google Search. Set up your account, verify your site, and go to the "Performance" section to see which keywords your site ranks for and their average positions.
  • Check Your Rankings and track changes - Regularly check your keyword rankings using your chosen SEO tool and track how your rankings evolve.

2. How do I track SEO results on Google?

To check your SEO results, monitor your website’s performance on Google search. Here’s how to do it. 

  • Google Analytics – Get valuable insights and track metrics like source of traffic, bounce rate, time spent on site, and pages per session, that can help you shape your SEO strategy. Google Analytics can help you and your conversion rate.
  • Google Search Console - Monitor, maintain, and troubleshoot your site's presence in Google Search results.
  • Google Tag Manager - Manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without modifying the code.
  • Google PageSpeed Insights - Page speed is a significant factor in SEO, and this tool allows you to check your website’s loading speed and provides recommendations for improvement.

Manoj Palanikumar
Manoj Palanikumar
A Connoisseur at creating product-led marketing strategies that are equipped to approach both organic and paid channels.

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