10 Best B2B SEO Agencies to Know in 2024

Manoj Palanikumar
|
April 23, 2024

Contents

Search engine optimization is one of the main marketing channels that should be considered by B2B companies.

Let's discuss some study results,

According to a study by WSJ and BCG, search is still a primary information source for B2B buyers. 85% of B2B buyers rely on search, with 56% using it at least once every week.

why B2B seo is important for B2B companies

The same study shows that 92% of B2B buyers purchase from a vendor on the day one list. This highlights the importance of getting your B2B business to appear on that initial list of options. One effective way to accomplish this is through B2B SEO, as most buyers begin their purchase journey by searching on Google or other search engines.

So, the question is how to start. B2B SEO campaigns can be started internally or outsourced to the best B2B SEO agency. Let's compare the advantages and disadvantages of both options.

B2B SEO Agency In-house Team
Advantages Specialized expertise in SEO tactics, strategies, and tools. Deep understanding of the company's brand, culture, and goals.
Scalability: Ability to scale resources up or down based on project needs. Direct control over the team's workflow and priorities.
Cost-effectiveness: Shared resources and expertise among multiple clients. Greater flexibility to tailor strategies and tactics to specific company needs.
External perspective: Fresh insights and ideas from external experts. Stronger alignment with internal teams and departments.
Disadvantages Lack of direct control over day-to-day operations and priorities. Limited expertise compared to specialized agencies.
Potential communication challenges due to external partnership. Higher costs associated with hiring, training, and retaining skilled professionals.
Risk of working with agencies that may not fully understand the company's industry or target audience. Challenges in adapting to industry changes without external input.
Possibility of conflicts of interest if the agency works with competitors. Risk of team burnout and turnover without proper support and resources.

What we suggest is that a B2B company should kick-start their SEO campaigns with an SEO agency first to understand the challenges and difficulties because an agency should have tried a lot of best practices with similar clients. Once the campaign shows promising results, you can think of building the team in-house.

In this article, we have carefully hand-picked the top B2B SEO agencies to be considered in 2024.

The 10 Best B2B SEO Agencies in 2024

  1. TripleDart
  2. Codeless
  3. Animalz
  4. Omniscient Digital
  5. Flying cat Marketing
  6. Ten Speed
  7. Skale
  8. Kalungi
  9. Powered by search
  10. RevenueZen

1. TripleDart

TripleDart - B2B SEO Agency

Best for: B2B SaaS Companies

Strengths: Technical SEO, Enterprise SEO and SEO-tailored content that drives ROI and pipeline

Notable B2B clients: Freshworks, Sprinklr, CleverTap, Glean and so on

Reviews: Rated 4.7/5 with a total 30+ reviews in Trustpilot

Specialization: AI, Dev Tools, HR Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, Enterprise, Data, SaaS for Ecom, Creator Economy.

Employee Size: 80+ Employees

Pricing : Starts @ $5000/month for 8 content pieces + complete SEO operations

Location:  Remote employees from 12+ Countries & have offices in Dallas, US & Bangalore, India.

Overview

TripleDart is a full-service B2B SEO agency that provides various services, such as B2B SEO, B2B content, and B2B paid media.

When it comes to B2B SEO services, TripleDart is a full-service SEO agency that provides strategic direction on technical SEO, off-page and on-page, improving your business growth through organic. The full-service SEO services include long-term SEO strategies, technical SEO audits, in-depth valuable keywords research, content optimization, strategic link building, international SEO, web development and web maintenance.

Their process begins with a thorough discovery phase to understand your company, product, and goals. From there, they develop an ICP-focused strategy, create high-quality SEO content, execute with precision, and continuously improve through consultative guidance and technical SEO enhancements. TripleDart has been named the best B2B SEO agency by their clients who are in the B2B space.

Customer reviews:

Review of TripleDart's B2B SEO Services, from Nailn, Co-Founder, Storylane
Maximize Your Growth with TripleDart's Proven SEO Strategies
Book a Call

2. Codeless: 

Best for : Long-form content for B2B SaaS and Services companies

Strengths: Delivering repeatable and scalable long-form assets tailored for B2B SaaS businesses

Recognizable clients: ActiveCampaign, Monday, Miro and Remote

Reviews : Rated 4.8/5 with a total of 5 reviews in Clutch

Pricing : Starts at $10000/month for 6 content pieces

Overview:

Codeless.io specializes in crafting long-form SEO content that drives results for industry-leading B2B SaaS businesses. With a focus on profitability and sustainability, Codeless.io has established itself as a go-to partner for companies seeking to dominate search engine results pages (SERPs) with high-quality content.

3. Animalz:

Best for: Content Creation and SEO Services

Strengths: Establishing brand authority through content marketing

Recognizable clients: Zendesk, Intercom, Appcues, Go Daddy

Reviews : No publicly available reviews

Pricing : Starts @ $1500 per article

Overview:

Animalz is a content marketing agency specializing in content creation and SEO services. Serving enterprise companies, startups, and VC firms 

Animalz offers SEO consulting services encompassing content audits, keyword research, and strategic planning to enhance online visibility and search engine rankings.

Apart from this, Animalz helps elevate brands through strategic articles, conference presentations, and partnership-based content initiatives, positioning them as thought leaders in their niches.

4. Omniscient Digital

Best for: Content marketing for Mid-market B2B SaaS companies

Strengths: Delivering high-quality and unique content focused on revenue growth

Recognizable clients: Aprimo, Convert, Vendr, Jasper, Adobe, Sap

Reviews: No publicly available reviews

Pricing : Starts @ $10000/month for 4 Contents + SEO operations

Overview:

Omniscient Digital is a full-service B2B SEO agency specializing in serving mid-market  B2B SaaS companies, prioritizing revenue growth through content strategies. With a clientele featuring notable brands like Aprimo, Convert, Vendr, and Jasper, Omniscient Digital is dedicated to driving business growth through tailored content solutions.

The services include keyword research, link building, search engine optimization strategy, content optimization and creation.

5. Flying Cat Marketing

Best for: Mid-market  B2B SaaS companies

Strengths: Flagship offering, the 3X SEO Accelerator, initiates a comprehensive journey to elevate your SEO strategy.

Recognizable clients: Operto, Active Campaign

Reviews : Rated 4.8/5 with a total 9 reviews in Clutch

Pricing : Not available in internet

Overview:

Flying Cat Marketing team is an organic search marketing agency specializing in SEO and content services. They have four different services for B2B companies - Full-service SEO, SEO Consulting, Content Writing and International SEO.

6. Tenspeed.io:

Best for: Startups and scaling B2B SaaS companies

Strengths: Tailored SEO and content strategies led by former in-house B2B SaaS experts

Recognizable Clients: Gorgias, Metadata.io, Teamwork

Reviews: 5/5 from 3 reviews

Pricing : Starts @ $3000 for Strategy + $750 per content piece.

Overview:

Ten Speed offers SEO and content strategies designed for the short and long-term growth of B2B SaaS companies. The founders are from leading B2B SaaS companies like Sprout Social, and their approach is built on industry expertise and a deep understanding of the unique challenges and opportunities in the market.

Ten Speed caters to both startups and scaling companies, offering tailored services matched to each stage of growth. For startups, they focus on establishing a strong foundation and capturing existing demand, while for scaling companies, they prioritize increasing publishing volumes, optimizing existing content, and driving conversions.

7. Skale.so:

Best for: B2B SaaS companies seeking tailored SEO strategies and tangible business results

Strengths: Unique approach prioritizing business KPIs, backed by extensive B2B SaaS experience

Recognizable clients: Hubspot, Pitch, Xolo

Reviews: No publically available reviews

Pricing : Starts @ $6450/month for SEO consultancy

Overview

Skale distinguishes itself from other SEO agencies by prioritizing real business impact over mere increases in rankings and traffic. With a team deeply rooted in in-house B2B SaaS expertise since 2015, Skale offers a comprehensive understanding of B2B SaaS marketing metrics, SEO strategies, and product growth tactics. This unique perspective enables Skale to tailor its services to the specific needs of B2B SaaS brands, delivering results that align with their business goals.

At Skale, the focus is not just on generating traffic but on driving tangible outcomes such as SQLs, qualified signups, and new MRR. Through detailed monthly reporting, transparent progress tracking, and a commitment to delivering results within 3 months, Skale ensures that clients see the value of their investment. 

8. Kalungi

Known for: Full-service B2B SaaS marketing agency 

Strengths: Product-led approach to organic traffic

Recognizable Clients: Clariti, Atera, Patch, Beezy

Reviews: 4.8/5 on Featured Customers

Pricing: Not publicly available

Overview:

Kalungi, a full-service B2B SaaS marketing agency, offers comprehensive content marketing services designed to drive pipeline growth and boost revenue for B2B SaaS companies.

Kalungi takes a comprehensive approach to content marketing, addressing the entire buyer's journey from awareness to conversion. By assessing the market position and utilizing a unique framework, Kalungi designs content that communicates clients' unique value propositions effectively.

From content marketing strategy and development to content production and management, Kalungi offers a complete suite of services tailored to clients' needs. Whether building content engines from scratch or optimizing existing programs, Kalungi ensures clients receive the support necessary to elevate their content marketing efforts.

9. Powered by search

Known for: B2B performance marketing and SEO services

Strengths: Customer-led approach to organic search traffic

Recognizable clients: Basecamp, Loopio, VMware

Reviews: can't find reviews on the popular review platform

Pricing: Not publicly available

Overview

Powered by Search is a B2B marketing agency specializing in driving growth through search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. They focus on helping businesses increase their online visibility, attract qualified leads, and convert prospects into customers. With a data-driven approach, Powered by Search creates customized strategies to improve search rankings and enhance user engagement, ultimately delivering measurable results for clients. Their team of experts works closely with businesses to understand their goals, offering comprehensive solutions that boost online presence and drive revenue growth.

10. RevenueZen

Known for: B2B SEO and content services

Services: B2B SEO, B2B content marketing, B2B verbal identity branding and social selling workshop

Recognizable clients: Wonderschool, Mainstreet

Reviews: 4.9 from total of 29 reviews

Pricing: $5,000+ per month

RevenueZen is a full-service SEO agency that provides inbound marketing services to venture-backed B2B SaaS companies and established professional service brands. They focus on strategies that drive growth and brand awareness through organic channels like websites and executive LinkedIn profiles. RevenueZen works with clients ranging from solopreneurs to Series B companies, helping them develop tailored marketing approaches. Their services include SEO, content creation, executive thought leadership, and outbound lead generation.

With experience in leading marketing, SEO, content, and sales development teams for over 200 companies, RevenueZen positions itself as a fractional revenue advisor and leader. They take an approach that involves deep collaboration with sales and marketing teams, offering strategic guidance and pushback when necessary. Their goal is to deliver inbound marketing campaigns that result in steady streams of trusted leads over time.

Unlock your B2B SaaS potential with expert SEO strategies
Know More

Key Factors to Consider to Choose the Right PPC Agency for your B2B Business

Selecting the right B2B SEO partner can be a turning point for your company.  Imagine a team of SEO veterans working tirelessly to propel your website to the top of search results, while you focus on what you do best – running your business.

But how do you identify an agency that aligns with your vision and translates it into measurable B2B success? Here's your essential checklist:

1. Deep Industry Expertise

Seek an agency with a proven track record in your B2B niche. Explore their client portfolio to understand their experience and the type of B2B clients they've served. Look for case studies that showcase their ability to navigate the complexities of B2B lead generation through SEO.

2. B2B Content Masters

B2B buyers are well-informed decision-makers. Your SEO strategy needs an agency that understands the art of crafting high-quality, informative content that resonates with your target audience. Evaluate their content creation capabilities to ensure they can establish you as a thought leader in your industry.

3. Technical SEO Prowess:

A strong B2B SEO strategy goes beyond just keywords.  Look for an agency that prioritizes technical SEO with a focus on website architecture, mobile-friendliness, and page speed optimization. These factors are crucial for B2B websites that need to handle complex information structures and deliver a seamless user experience.

4. Data-Driven Approach

'B2B SEO success hinges on a data-driven approach. Choose an agency that prioritizes analytics and reporting. They should be able to demonstrate how they'll track key metrics like organic traffic, lead generation, and conversions, and adjust their strategy accordingly.

5. Communication is Key

Regular communication is essential for a successful B2B SEO partnership. Ensure the agency clearly outlines their approach and keeps you informed on campaign progress. They should be responsive to your questions and concerns, fostering a collaborative environment.

Hire the Right SEO Agency for Your Business

The process of choosing the best B2B SEO agency may take time and effort. But once you find an agency that suits your business, it's all worth it.

At TripleDart, we have worked with 100-plus tech companies to help them grow their sales pipeline with effective SEO strategies. Do check out our case studies to learn about the results we've got for our clients. If you think we'll be the right organic growth partner for your business, book a free call with one of our experts.

Manoj Palanikumar
Manoj Palanikumar
A Connoisseur at creating product-led marketing strategies that are equipped to approach both organic and paid channels.

We'd Love to Work with You!

Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.