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Newsletter A/B Test Outcome Analysis at The Conversation

Getting quick signal is critical when you're running A/B tests, so I built this spreadsheet to automatically calculate significance based off minimal raw inputs.

Khalil A. Cassimally
Head of Audience Insights at The Conversation Previously News Product Alliance, The Conversation UK, Nature Research (Publishing)

Instructions (analysis)

Newsletter_A_B_Test_Outcome_Analysis_at_The_Conversation_1

Raw data (example sheet)

Newsletter_A_B_Test_Outcome_Analysis_at_The_Conversation_2

Findings (example sheet)

Newsletter_A_B_Test_Outcome_Analysis_at_The_Conversation_3

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