Which channel provides better quality leads?
81.2% of SEO experts from different companies chose SEO over PPC.
We’ve been aware of SEO for a while now. In fact, 70% of businesses say that SEO generates more sales than PPC.
But what do enterprises with complex websites, thousands of web pages, and keywords, do when they have already implemented SEO successfully?
They must get started with enterprise SEO.
This enterprise SEO guide has everything large-scale companies must know about enterprise SEO strategies.
Let’s dig in!
What is Enterprise SEO?
Enterprise SEO can be defined as a set of large-scale, strategic search engine optimization practices that streamline business goals with market opportunities to optimize brand image and bottom-line revenue.
Enterprise SEO improves the organic presence of a business through improvements in search engine rankings. Common enterprise SEO strategies include automation, content scaling, and technical SEO management.
What Makes Enterprise SEO Different?
Executing enterprise search engine optimization requires more planning, strategy, patience, and persistence than traditional SEO.
Automation & Scalability
Be it link building or setting up the product listings’ microdata, work increases by manifolds on an enterprise website. It multiplies even more after a merger or product launch.
With all that work, manually completing jobs, even with an SEO team, will only mean a waste of time and resources. Hence, ensure using appropriate tools for enterprise SEO to automate and scale SEO jobs.
Multiple Subdomains or Websites
Enterprise SEO often involves managing various, even competing properties, while retaining a certain degree of uniformity.
For instance, managing a parent company website like Comcast is a task in itself. Then, the company owns several brands like Universal Parks, DreamWorks, and Hulu that need to be managed separately.
For such enterprise SEOs, you need a holistic approach, as there are high chances for redundant content, content inconsistency, or keyword cannibalization.
Location-specific content is a must for large enterprises with branches or franchises. Why?
The location-specific content for enterprises must be consistent with the brand to drive more conversions. And the best way to do it is by using content templates that let you answer user queries like business hours, address, and reviews.
Here, the SEO must be focused on ‘near me’ optimization and voice search. This will boost the brand visibility compared to other competing brands.
9 Effective Enterprise SEO Tips
Did you know 89% of marketers consider SEO for a successful business?
Additionally, 93% of total website traffic comes from search engines. So, if you’re planning to scale SEO for your enterprise, you’re on the right track!
Here are a few effective enterprise SEO tips to boost your business revenue.
1. Keep a Check on your Page Speed
One of the most critical SEO elements is page speed, and maintaining page speed often becomes complex for larger websites. Hence, you must test your website speed using tools like Google PageSpeed Insights to see how fast your website loads for visitors.
Once you are aware of your page speed, adjust it by using a reliable web hosting provider, fixing broken links, removing unnecessary plugins, reducing redirects, compressing mages, and reducing the cache of your web pages.
2. Create Quality Content at Scale
Nothing beats quality content. Google pays more attention to websites that offer high-quality, optimized content. So, a robust B2B enterprise content marketing strategy is vital to ensure achieving the best outcomes from enterprise SEO. Target the right keywords, put them into the content, and get ranked for it.
To implement enterprise SEO, make sure that your SEO team chooses the most appropriate keywords and creates content instructions after performing keyword research at scale.
Also, ensure that your team creates the best guidelines for content creation to make the blog post perfect and competitive.
3. Focus on Technical SEO
When planning SEO for your enterprise, remember technical SEO. Technical SEO is a significant part of enterprise SEO, but several marketers ignore it.
The majority of SEO companies focus on eliminating the technical issues of a website that can mess with Google rankings. Hence, your enterprise SEO team must plan for a scalable process to use 301 redirects and fix all the technical issues on your website to provide users with a seamless experience.
4. Consider Automations
Enterprise SEO is huge. If you still think that SEO tasks can be manually handled, consider rethinking.
There are countless benefits of automation in enterprise SEO strategies. It saves time and resources, makes business processes more efficient, and much more. You can automate tasks like keyword research, identifying problem areas of your website, backlink quality, and analyzing meta descriptions and tags.
So, automation is a must if you plan on doing things ‘at scale’. In fact, it is the best way to scale your enterprise SEO processes and strategies.
5. Build Links
Links enable users to navigate across your website. They also help search engines crawl between website pages. The more backlinks you have, the more organic traffic you get from Google.
Overall, link building can help you get the best results from users. They improve your SERP rankings as well.
So, what can you do to improve link building?
Reach out to people, try guest blogging, and place your links accurately. You can also use cold outreach strategies to identify unlinked mentions and request a backlink on the mention.
6. Be Strategic with your Keyword Selection
An integral part of an enterprise SEO strategy is keyword research and selection.
Often, it becomes difficult to find keywords for a topic you have already written about, and that’s where you need a dedicated SEO team or an enterprise digital marketing agency.
Your enterprise SEO team must conduct keyword research regularly to identify the content gap and discover new topics to be written on.
7. Refresh Content Maintaining Backlinks and Domain Authority
Your enterprise SEO team must keep refreshing old content to keep them up-to-date. However, ensure they do not delete pages with high authority and backlinks.
Instead, let your team refresh the content while maintaining a balance between adding new information and keeping the secondary keywords that the content ranks for.
The process of refreshing content needs to be scalable for your enterprise SEO team to identify the pages that need updating and the information that would make them more competitive.
8. Remember Internal Pillar and Cluster Content Linking
Your enterprise SEO strategy is incomplete without cluster content linking and internal pillar. Make sure that your enterprise SEO team either finds internal links during the keyword research or they can advise writers to link content to the pillar or any other internal content.
9. Create Templates for Web Pages
SEO plays an important role when creating new website pages. That’s why build templates aligned with your enterprise SEO requirements that your web developers can use every time they create a new web page. This makes the whole process a lot easier and prevents mistakes as well.
Difference Between Small Business SEO and Enterprise SEO
Though the principles of small business and enterprise search engine optimization are similar, there are a few differences between the two.
- Small business SEO is for SMBs with a website of less than a thousand pages and a limited number of products. At the same time, enterprise SEO is for companies that offer thousands of different products and have complex websites to handle.
- Small business SEO delivers limited growth within the confines of a tight budget. In short, the outcome of small-scale SEO is incremental value. On the contrary, enterprise SEO delivers massive organic market share growth at Fortune 100 scale.
- Small business SEO focuses mostly on longtail competitive keywords. Whereas enterprise SEO targets smaller, competitive keywords as enterprise websites generally have higher authority.
- Backlink opportunities are limited in small business SEO. Most SMBs receive five to ten stated brand mentions every month. But enterprise SEO has several unique backlink opportunities as enterprise brands receive more than 500 mentions each month.
How to Do Enterprise SEO?
If you’re planning to start with Enterprise SEO anytime soon, here are a few effective enterprise SEO strategies you must consider.
1. Target Keywords that Rank in Striking Distance
The keywords ranking within positions 11 to 20 are low-hanging fruits that can provide quick wins. You can use tools like Ahrefs to find organic keywords that rank in striking distance.
This enterprise SEO strategy is great to start with, as targeting the keywords that rank at a striking distance is easy to get the best opportunities. The benefits of implementing this strategy includes:
- Better brand visibility
- Incremental website traffic
- Potential boost in conversions
Further, optimize headings, and content, build links, and get some social backlinks to the landing pages that rank for targeted keywords. This way, you can boost your visibility to page 1 and eventually rank within the top three positions.
2. Enhance your Content
Once you have the list of target keywords, get started with your enterprise content strategy. Enhance your existing content by adding keywords. It will enhance your content and help you meet your users’ intent more efficiently.
Further, you can add fresh and relevant content with the help of the target keywords to rank and attract high-quality leads. Irrelevant content is tough to rank on search engines. So, ensure that you offer the best to your target audience.
Here’s how you can generate high-quality content.
- Analyze your user’s search intent
- Generate relevant content based on the insights
- Create content that answers your visitors’ queries
- Ensure that your content is 100% unique and informative.
3. Target and Optimize Featured Snippets
According to a report, nearly 60 percent of all online searches are now carried out on mobile devices. That’s exactly why you need featured snippets.
When users perform searches from mobile devices or use voice search to find answers, feature snippets can be significant to your ranking position. So, along with long-form content, create some short content that can appear as featured snippets in the search results.
Having this featured snippet enterprise SEO strategy can make your website show up on Google’s rich search results. This is because it appears before the organic results and above the fold, providing maximum brand exposure and traffic.
Here are a few tips to show up as featured snippets.
- Answer your user’s query clearly and in under 100 words.
- Target keywords that have a featured snippet already.
- Include facts and accurate information that users will find useful and reliable.
- Create one article that answers several similar questions.
- Do not give away all the information. Let the snippet hook users and make them explore the site to learn more.
- Include tables, graphs, statistics, or numbered lists, if relevant.
- Use 3 important things - quality images or videos, heads to break up the content, and Google’s rich result tool to test the content.
4. Prioritize Mobile Indexing
This is another enterprise SEO strategy worth implementing. Why? Because most users operate through mobile devices.
Every company needs a mobile-friendly website to survive in this competitive digital space. If you neglect mobile-first indexing, you may face a hard time getting the desired website traffic and quality leads.
When building mobile-friendly websites, focus on the relevant and important content only. Since mobile screens are smaller, pay attention to the font size you use, the content structure, and other related factors.
5. Internal and External Links
Internal linking is powerful. If you have several pages with related content, interlink them to allow Google to understand your website’s content and structure better.
Another good thing about internal linking is that you can control what pages your website links to and the anchor text that links one page to another.
Coming to external links, it is always good to get links from related external sites that have high authority. They improve your organic performance. However, make sure to focus on quality links than quantity. Use social channels to distribute and promote your content to get high-quality links.
Enterprise SEO Benefits
Enterprise SEO vs. Local SEO vs. Traditional SEO
Draw lines between enterprise SEO, local SEO, and traditional SEO so that you can choose the best strategy for your business. Know about the differences among the three types of SEO.
Enterprise Local SEO
An enterprise local SEO strategy helps big brands reach more customers in their local areas. Get the complete guide to enterprise local SEO.
SaaS Enterprise SEO
SaaS enterprise SEO is all about managing enterprise SEO strategies for a SaaS company with large, complex websites and extensive product offerings. Learn more about the hows of SaaS enterprise SEO.
Enterprise SEO Audit
An enterprise SEO audit is the in-depth assessment of factors that impact the search results ranking of a large website. Learn how to do an enterprise SEO audit and get a comprehensive SEO audit checklist to keep count of every important factor.
Enterprise SEO Metrics
A few important metrics can indicate the outcomes of your efforts. Take note of these important SEO metrics that can tell how well your enterprise SEO strategy works.
Learn more about Enterprise SEO Metrics
Enterprise SEO Link Building
One of the most vital parts of an enterprise SEO strategy is link building. Get hold of the best enterprise SEO link-building practices.
Enterprise SEO Mistakes
Enterprise SEO has overwhelming benefits. But a few common enterprise SEO mistakes can have significant consequences. Make a list of these mistakes and avoid them at all costs.
Enterprise SEO Pricing
Get detailed information on enterprise SEO pricing and plan your finances well.
Enterprise SEO Consultant
Simplify enterprise SEO with enterprise SEO consultants. Discover how consultants help big brands maximize visibility, boost brand awareness, and drive sales.
Enterprise SEO Skills
Enterprise SEO is not just about technicalities. Know about the enterprise SEO skills essential to achieve success in SEO.
Enterprise SEO Agency
An enterprise SEO agency offers enterprise SEO services that help large-scale brands to improve the quantity and quality of organic website traffic. So, all you need is a reliable enterprise SEO agency like TripleDart to take care of all your SEO needs.
TripleDart is a results-driven enterprise SEO agency that can plan, implement, and manage enterprise SEO strategies for your business.
From SEO audits, content generation and management, to data analysis and comprehensive SEO reports, the agency can ensure higher rankings and ROI.
Schedule a call to learn more!
Enterprise SEO Tools
Enterprise SEO tools have advanced enterprise-level features that can help you perform research, plan, and execute an enterprise SEO strategy. Learn about the enterprise SEO tools that can make life easier.
Enterprise SEO is the next step for large companies. That means, you must have a dedicated team of enterprise SEO experts to maintain your current authority and backlinks while refreshing existing content on your web pages.
But that’s not all…
Your enterprise SEO team must even focus on creating strategies to enhance the content, find more backlink opportunities, and boost your overall ROI.
So, with so many SEO tasks at hand, get in touch with the TripleDart team for assistance. Schedule a call to learn more!
What are enterprise SEO Tools?
Enterprise SEO tools are platforms offering combined solutions for different SEO tasks – keyword research, content optimization, technical SEO audits, backlink management, and competitor analysis. They provide a 360-degree view of the current market performance and help to make data-driven, informed decisions.
How much does enterprise SEO cost?
On an average, enterprise SEO costs between $11,500 to $21,500 per month. However, the price of enterprise SEO services can vary depending on your business's unique factors and needs. It may also vary based on location.
Is Enterprise SEO necessary?
Enterprise SEO is necessary when companies have a significantly large volume of web pages to optimize and manage. The transition from SEO to enterprise SEO is important for large brands because strategies that work for SMBs do not work for enterprises.
How do I do an enterprise SEO audit?
An Enterprise SEO audit is performed to analyze the website elements. There are three primary steps to conducting an enterprise SEO audit. First, create an SEO audit checklist including all factors you must evaluate. Next, examine all the factors carefully. Finally, create plans of improvement based on the SEO audit insights.