SEO for big enterprises is enterprise SEO.
Well, that statement is correct but it needs to unravel the scope of enterprise SEO. Enterprise SEO is not about applying regular SEO practices and strategies in an enterprise. It is a whole different game when doing search engine optimization for enterprises. Let's start with the basics.
SEO is crucial for all businesses ranging from small, medium, to large size enterprises. It involves optimizing the company's web pages to help them rank on the search engine. It helps to attract new people and drive more engagement. Companies improve their visibility by enhancing web pages to provide exceptional user experience and valuable content. The aim is to make the brand discoverable and compete with other businesses in the market.
Then, what is enterprise SEO? What makes it different from traditional or local SEO?
In today's blog, we will discuss the concept of enterprise SEO and how it differs from other kinds of SEO.
What is Enterprise SEO?
Enterprise SEO is handling SEO efforts on a larger scale for big enterprises that comprise thousands or millions of web pages. Big enterprises produce a lot of content and effectively compete against other brands. They focus on producing quality content but aim at scalability.
But what are some distinct features that separate it from other kinds of SEO?
Big companies have a new set of scaling requirements, issues, and solutions. Scalability comes with unique problems that small or medium-sized enterprises do not face.
For instance, when a website publishes hundreds of pages, it faces issues crawling and indexing pages. This drastically impacts discoverability and search engine rankings. It is easier for small or medium-sized companies to get their pages indexed with fewer web pages.
It is more than managing a million web pages' content and technical soundness!
Have you imagined a website with millions of pages and no traffic? What about a website full of technical errors and no backlinks? What if the website has millions of rupees and a big name at stake?
Millions of pages imply more visibility, but they come along with more issues, such as:
- Gathering and managing more backlinks
- Tedious back-end management includes content creation, technical health, competitor research, collaboration, etc.
- More stakeholders, implying delayed approval and accommodating different priorities
- Increased risk as one wrong step can take away all the results and impact brand reputation.
- Direct link to revenue despite a multi-channel approach as website traffic drives maximum engagement.
- Handling higher traffic as a result of a press release or other notable mentions
- Scaling content while ensuring the delivery of valuable information
Moreover, the scope of SEO is much wider than traditional SEO, as companies deal with unusual technical errors while managing a million web pages. Companies must refrain from freely experimenting since SEO efforts directly impact the business's revenue and reputation. One mistake can severely influence the business trajectory.
Enterprise SEO takes time to show results and requires strategic efforts at large-scale. These websites have millions of pages that need to be operated or optimized with basic SEO techniques. The level of project management demands a lot of experts in the team with a variety of skills and expertise in different industries.
Enterprise SEO implies a strategic approach to enhance website performance and attract more quality traffic. This calls for a dedicated team of experts who deploy specific campaigns and have experience handling big websites. They need to adopt automation and employ additional resources to manage enterprise SEO efficiently.
Let us quickly sum up 5 major features that separate enterprise SEO and require special focus.
1. Unique Issues- Enterprise SEO faces complex issues which traditional SEO can not resolve. Websites with millions of pages and high traffic need a proper team to manage with measured risk and suitable strategy. A little experimentation might take away all the links and domain authority and plunge a brand's reputation.
2. Imperative Internal Collaboration- Big enterprises aim at storytelling and communicating brand values along with other marketing content. This demands all the departments to add value to the website and higher-level collaboration. Moreover, different teams have varied priorities making it difficult to satisfy all the stakeholders. For instance, product managers want optimized product pages with proper pictures and product descriptions, while a PR manager will look out for press releases to get link-building opportunities. Each department has a unique way of contributing and adding value.
3. Stiff Competition- Big enterprises must deal with stiff competition while optimizing websites. But don’t all companies face competition? Let's see: small or medium-sized companies can rank and improve their SEO by opting for long-tail low competition words. However, big enterprises don't have that option because a lot is at stake, and revenue is directly impacted.
So, they have to target high competition short tail keywords. Moreover, they compete with well-known brands with sophisticated SEO teams for hard-to-capture keywords. Also, they can’t rely on brand recognition for successful SEO as it doesn't help to rank higher or key more real estate on the search engine.
4. Scalability and Strategy- Enterprise SEO works majorly on scalability and hence, has to deploy various tools and embrace automation. They have hundreds of uploads per week, targeting highly competitive keywords to stay on the top of search engines. It requires a proper strategy that is scalable and proven to generate results. This involves content creation, backlink generation, back-end management, and much more.
5. Specialized SEO Team- A regular team of SEO professionals needs help handling the enterprise's high-volume and large-scale operations. Not only is it risky, but the company might end up with no visible improvement. A dedicated enterprise SEO consultant or enterprise SEO agency having experience working with big companies proves beneficial in optimizing and tracking the results efficiently.
Enterprise SEO vs. Traditional SEO - What are the Differences?
How is traditional SEO different from enterprise SEO?
Traditional SEO revolves around optimizing pages to rank them on search engines to improve visibility and get traffic. All this remains in enterprise SEO too, but they have unusual challenges, solutions, and opportunities, which makes it an extension of traditional SEO. Here are 5 differences between traditional SEO and enterprise SEO.
Scalability
Traditional SEO deals with companies that upload a few web pages monthly. However, an enterprise website is ever-evolving, with constant uploads, changes, content production, and a lot more happening.
Enterprise SEO involves large-scale content production with more web pages and multiple subdomains to cater needs of different users. Unlike small companies, budget isn't the issue, as they operate on a bigger scale and need to target a larger audience. The competition is stiff, and companies must target all kinds of keywords to capture the maximum real estate of SERPs.
Brand Awareness vs. Brand Reputation
Traditional SEO and enterprise SEO have different approaches to SEO as they have different scenarios and business goals. A small or medium-sized business aims to increase brand awareness by targeting informational content. Contrarily, enterprises already have a brand name and recognition. They want SEO to maintain their reputation and always be visible to the customers.
Result?
Traditional SEO aims at a specific content strategy to fulfill the search intent of readers and maintain a healthy website. On the flip side, enterprise SEO aims to scale the efforts and upload hundreds of blogs and other forms of content to capture search engine real estate.
Keyword Targeting
Traditional and enterprise SEO targets different sets of keywords when trying to rank higher. Traditional SEO aims at building the DA with long-tail keywords, and as the website grows, target medium or short-tail keywords.
Contrarily, enterprise SEO has to target a mix of all the keywords since they have to compete with big players. Moreover, they have more budget to work with a dedicated and sophisticated SEO team.
Unique Backlink Opportunities
Traditional SEO aims at collaboration for getting backlinks. It requires businesses to build relationships with people who can help to get links. These sites take time to get backlinks from big authoritative websites. However, it is different for enterprise SEO.
Enterprise SEO comes with unique backlink opportunities such as a mention in press releases, mention in various publishing websites, etc. All they need to do is look for brand mentions on different websites and ask them to add a link to the website to grow.
Moreover, they can't rely on links from small websites to grow the business. They need a strategic approach to build backlinks and push hundreds of web pages to the top of search engines.
Special SEO Team
Traditional SEO requires companies to hire SEO experts who can understand the gaps, optimize the website with some tweaks, and ensure a healthy website. However, enterprise SEO is different.
Enterprise SEO requires a dedicated team of specialists who offer a blend of legal, marketer, IT admins, developers, etc. They should be able to work around the complexities of a big website and manage all the aspects of technical SEO. Since they have to satisfy multiple stakeholders, a generic SEO specialist can only handle some of the website.
Enterprise SEO vs. Local SEO
Like traditional SEO, enterprise SEO is very different from local SEO. Let's start with the basic definition first.
Local SEO involves web page optimization to increase traffic for local businesses by targeting local-intent and hyper-local intent keywords.
The key difference between them is the focus of the optimization effort. Local SEO aims to rank for local-intent keywords such as 'florist near me' or 'wedding planner near me'. It is suitable for local businesses that want to capture real estate for these keywords.
However, big enterprises can not focus on local SEO as they operate from multiple locations.
Moreover, they need to consider national-level SEO. For instance, they aim to rank for a variety of keywords such as 'wedding planners', 'wedding planners in India', 'wedding planner in Delhi', and 'wedding planner near me'.
Let's quickly look at the 5 differences between local and enterprise SEO.
SERP Appearance
Local and enterprise SEO have very different interfaces and SERP appearances. Local SEO SERPs include address, ratings, contact, reviews, etc., which is critical for someone who wishes to know about nearby businesses.
However, enterprise SEO based on their business focus on different keywords and doesn't have a single hard-and-fast appearance. In the case of short-tail keywords, it is a list of blogs along with FAQs, while contrarily, it can be a bunch of videos and YouTube video recommendations based on keyword category.
Strategy Focus
Local and enterprise SEO deploy a proper strategy to get results but have a different focus and results (as discussed above 'difference SERP appearance'). Local SEO focuses on reputation and link building to get on top of results on a local level. This involves creating content, getting positive reviews, and listing oneself on various platforms of relevant fields.
Enterprise SEO has to focus on content scaling and building a strong internal and external linking system to ensure a healthy and sound website. It aims to capture maximum real estate by increasing the conversation around the business and tapping into every unlinked brand mentions to grow backlinks.
Moreover, there is a lot of internal and external collaboration to provide valuable content and prioritize user experience.
Location
Big enterprises operate in multiple locations, making prioritizing national or local SEO hard. A perfect blend of location-specific and information content is necessary to drive conversions and consistently capture real estate on search engines.
Contrarily, local SEO targets a specific location. They aim to get on top of local or hyperlocal-intent keywords with no regard to national-level SEO. They work on the local level to grow businesses gradually to boost customers.
Business Size
Local SEO is generally the preference of small or medium-sized businesses, that have limited budgets and wish to target a smaller area and small set of keywords. The precise efforts capture a specific target audience to grow the business.
Contrarily, enterprise SEO is the choice of big enterprises with a national or international footprint. They have multiple locations and have to aim at a mix of various keywords with local, national, and international intent. Additionally, they have the budget to opt for a sophisticated SEO team and compete with big and small players in the market.
Search Results
Local and enterprise SEO give different search results, not regarding their SERP appearance but rather the kind of results. Local SEO ranks for local search engines such as Google Maps and Bing Places, with local store images, reviews, directions, and much more.
Contrarily, enterprise SEO ranks ok primary search results for multiple content types- blogs, videos, photos, products, sponsored product categories, news, etc. Businesses tap into multiple keyword types- informational, transactional, and commercial to get their businesses on SERPs' first page.
Ace SEO With Tripledart: Enterprise SEO Agency
Enterprise SEO is vital for big companies that must opt for dedicated SEO teams for end-to-end SEO management. It helps them to enhance the digital user experience and improve their domain authority.
They get better engagement on their website as the visibility and traffic gradually grow. Moreover, they must establish global brand messaging and boost their reputation since the main goal is not brand awareness but expanding their digital footprint.
It is challenging to execute a comprehensive SEO strategy while trying to get experts on a team and performing SEO-related tasks on a large scale. Enterprise SEO demands time and effort, along with a proper strategy and campaign. Having to scale the content from 10 to 100s of pages, dealing with uncountable keywords, and getting lost in the technical aspect can burden your marketing team!
We at TripleDart help companies with a dedicated team of SEO experts to provide end-to-end SEO services. Ranging from keyword research to content strategy, we assist you in executing a complete SaaS enterprise SEO campaign. We do not promise fast results. Instead, deliver long-term growth to help you achieve your business goals! Don’t believe what we say. Check what other companies say about us.
We at Tripledart help companies with SaaS enterprise SEO by
- Understanding the business needs and prioritizing multiple stakeholders based on a proper audit.
- Create customized campaigns and strategies for every business to ensure long-term results.
- Keep ourselves updated with all the trends and Google updates to ensure best practices and provide an engineered solution.
- Provide a team of enterprise SEO consultants from various backgrounds to handle the end-to-end SEO of the company.
- Use dedicated tools and leverage automation to help you scale the SEO efforts and capture real estate for the long term.
- Track results, furnish a dedicated team to discuss the performance, and set brainstorming sessions to discuss strategies and plans.
Book a call today to get a dedicated SEO team for managing your enterprise SEO seamlessly!
