SEO & Content

How to Choose the Right SEO Company for Your Business

Sreyashi Chatterjee
Nov 16, 2022
How to Choose the Right SEO Company for Your Business


Since you are on this page, you are looking forward to leveling up your business with Search Engine Optimization. A company/agency that specializes in search engine optimization will have experts and specialists on board in a variety of search engine optimization subfields. You can expect a balanced offering of tactics and implementation from them as they seek to improve your company's visibility in search engines, generate new leads, and increase sales. 

Blog content strategy development, SEO website audits, on-page SEO, link-building services, link clean-up, content creation, website design, and more are just a few of the services that may be provided. The success of your online business will depend on the strategies you choose and the quality of their implementation.

Numerous search engine optimization agencies can be found today. It's important to make sure you're using an SEO firm that offers services tailored to your company's needs. In this article, let us discuss how to choose the right SEO company for your business. 

What to know before you choose an SEO agency? 

A rise in organic traffic, improved ranking, and an increase in conversions can result from knowing how to choose an SEO agency, but a drop in organic search ranking can result from not knowing this. Therefore, we have listed out what you should be aware of while choosing an SEO agency.  

Know Your Goals and Desired Outcomes

In order to select the agency that offers the most suitable services for your business, you must first have a firm grasp on your organization's goals and desired outcomes. The best SEO companies will ask you early on to define your objectives, whether they are related to return on investment, conversions, or other parameters.

Because no two businesses are the same, SEO tactics will need to be tailored to provide the greatest possible value to the organization in order to be successful. Search for an SEO agency that shows interest in your organization and takes the time to explain the value of SEO in simple words.

Find out exactly what it is that you want to accomplish before you consult with an SEO company, and let them tell you what you should be aiming for. The next step is to discuss your expectations during the initial appointment. If you hire a reputable SEO agency, they should be able to identify quantifiable goals and provide advice on how to achieve them.

TripleDart Digital aims to provide scientific performance marketing for SaaS Companies by planning, executing, and managing integrated digital marketing campaigns across organic, paid, and social channels. We build a unique performance marketing playbook to mitigate the ROI challenges in the client’s industry with strategies aligned to revenue growth. 

SEO company knowledge and processes 

When it comes to search engine optimization (SEO), the expertise of the agency and the implementation of your organization go hand in hand. Keep in mind that certain dimensions matter as you explore websites, communicate with persons who can connect you to relevant agencies, and engage in initial outreach.

Consider how big the agency is in relation to your own company. In other words, how well they can do their job for your organization. You should also think about where you are in the growth and lifetime of your business.

You should expect to receive documents containing information to review and post, as well as ideas for alterations to your website, on a regular basis. Be certain you grasp the agency's procedure by asking about the expected results or deliverables.

You can save time and effort by skipping the hassle of trying to pinpoint the perfect neighborhoods for your specific needs and preferences. You should turn down offers from agencies that seem irrelevant or out of scope. Be sure to research their philosophy, techniques, tools and technology, client testimonials, etc. before committing.

TripleDart have worked with 50+ leading B2B companies including PayU, pepper content, and everstage. TripleDart focuses on how marketing affects the client’s company as a whole and brainstorms to create a solid plan to accommodate all of the client’s business goals.

Click on this link to know what TripleDart can do for you

Client base and reviews 

Read customer reviews and testimonials about any SEO agency you are considering hiring. Try surfing the internet for other opinions in addition to reading the endorsements that are provided on their website. You might expect to come across them if there are several complaints lodged against them.

Search engines like Google and social media platforms like Facebook can be mined for information about SEO firms, as can the portfolios of digital agencies on sites like TrustPilot, Clutch, etc. You may learn a lot about a company's work culture by observing how its employees perform online via social media.

TripleDart is rated 4.7/5 on Trustpilot and according to Good firms, it is also APAC’s #1 SaaS performance marketing agency. With most of our clients rating us as ‘Excellent,’ we stand out with utmost transparency. TripleDart always asks for honest client reviews after wrapping up the project. 

Reference checking is an essential part of finding a good SEO agency. Gather a list of their previous employers by inquiring about the websites they've worked for. Make sure you are getting the correct information by calling past customers and doing your own research. 

Make sure to inquire with previous clients for personal accounts of the quality of the SEO services provided. Taking the time to do your research before hiring an SEO firm will alleviate a lot of anxiety about making the wrong choice for your company.

Previous client success 

Examine the SEO firm's case studies to see how they've helped previous clients. A company's style and the outcomes they achieve for clients can be gleaned through a review of their portfolio and case studies. You can also find out how they combine their SEO with additional services like pay-per-click (PPC), social media, and website development.

You should make a request for a case study example if the website of an agency does not provide any examples of case studies. The results of their performance ought to be presented in the case studies so as to demonstrate both their knowledge and their level of skill. This gives you the opportunity to flip through the webpage and examine a real-world illustration of the service that is being provided to you. It will provide you with a tangible and comprehensive representation of what to anticipate from an SEO strategy.

TripleDart maintains utmost transparency and gives a detailed report on how they have worked with various clients, along with data-backed results. As the services are based on custom frameworks proven to elevate client growth in exceptional categories, each case study speaks volumes about the quality of the service provided and the team’s efficiency. 

Click here to read TripleDart client case studies along with results and reviews. 

Understand team structure and expertise

In selecting an SEO agency, this may be the single most crucial consideration. Finding a digital marketing team with a moral compass is critical. It's unlikely that frontline workers will go above and beyond for customers if they don't feel a deep connection to the company's vision.

It's possible you can find everything you need to know about a company in a single place on LinkedIn, but if you want to know more about the people who will be leading the SEO team and doing the actual work, it's best to check out their profiles. Someone you know probably works there, therefore, you should contact them if you want to learn more about the business.

At TripleDart, once the client’s requirements are understood, you will be invited to the office so as to connect with the team members who will be working closely with the clients. This will help the clients understand the expertise of the team members, get visibility of the team structure, and maintain transparency.

One of the impressive statements that a previous TripleDart client have left regarding the team’s knowledge is as follows:

“They're able to understand the bottom-funnel problems that we have (lead flow, revenue generation, etc.) all the way to the top (impression share, clicks, etc.). Their reporting is good, and their weekly cadence is really helpful to understand campaign performances.”

Working with a group that is involved in the community and makes a positive impact may appeal to you more if you share similar ideals. You may also value a management group that promotes a work-life balance for its people. It is essential that you feel comfortable working with the staff at this SEO firm.

Meet them and understand

It is essential to set up a meeting with the prospective SEO business before you commit to signing the agreement. If you want to know more about the procedure and possibly even meet the individual you'd be working with on a daily basis, you could even ask to have an SEO expert join the call. You and your team can learn a lot from a face-to-face meeting, whether it takes place in person or virtually (through video conference).

Prepare the best possible questions for the meeting by bouncing ideas off of your team members and the higher-ups in the firm. The members of your team may have concerns about the strategy and reporting, but the people making the final decisions may have inquiries about pricing and ROI.

The founding team members at TripleDart, carry diverse experience gained during our tenure at SaaS startups that witnessed rapid growth.Schedule a meeting with TripleDart to know more! 

3 big mistakes smart businesses make when choosing an SEO company

Mistakes are inevitable, even for successful business entrepreneurs. However, what we must realize now is that many of these blunders are connected to the search engine optimization or marketing requirements of your business.

Ahead of committing to an SEO agency, it's crucial to be aware of the three most common blunders that even the most astute organizations make when selecting SEO agencies. Avoiding these kinds of mishaps requires a solid grasp of SEO fundamentals and strategy.

#Mistake 1: Prioritizing cost over quality

One's expectations should match their budget. To get the best results from search engine optimization, businesses need to choose a company that has a deep understanding of the field and can tailor their strategies accordingly.

The cost of an SEO company's services is certainly something to consider, but not at the expense of the quality of service you receive. Instead, organizations should stress the need to maintain a dedicated and professional demeanor while pursuing their goals.

#Mistake 2: Hiring instant-results companies

While it's true that SEO can help increase your site's visibility, it's not an instant magic formula. At all costs, avoid any company that promises quick results.

Black hat approaches, which aren't in line with ethical SEO standards and might get you penalized by Google, are sometimes the only way to get quick results. Black-hat SEO companies are almost always associated with low-cost SEO services.

Organizations should not fall for these kinds of tactics and should steer clear of those offering them. Avoid that by working with only reputable, white-hat SEO agencies.

#Mistake 3: Hiring local agencies without references

Choosing a competent SEO business is made easier if you can deal with a local provider. However, the location of your agency shouldn't be your main priority when considering what to look for in an SEO firm. 

The quality of your service is more affected by your background and abilities than your physical location. If you keep your business operations localized, you may never see the kind of success you're hoping for.

The credibility of an organization can be gauged in part by viewing samples of its previous work or consulting references. Businesses should investigate SEO service providers to learn about the organizations' track records with similar clientele.

A professional and trustworthy SEO agency would not only display its portfolio but also its list of satisfied customers. In addition, the firm would maintain transparent pricing, rules, and plans so that customers could make educated business decisions. Businesses should avoid SEO firms at all costs if they are not honest, well-organized, and in alignment with the needs of the business.

What are the benefits of hiring an SEO agency? 

As you plan to hire an SEO agency, you must also be aware of the benefits of doing so. Here are 3 top benefits of hiring an SEO agency:

  1. When you engage an SEO agency, your business won't have to squeeze search marketing into its hectic schedule.
  1. SEO companies provide vital money, offsetting their costs.
  1. SEO agencies have worked with various clients and industries and know what works.

TripleDart: The Best SEO Agency 

If you are looking for a growth-driven SEO marketing agency, TripleDart Digital is your best solution!

We are a group of performance marketers who can combine various strategies to generate the most qualified leads for your business. Our methods are fully adaptable to the ever-evolving standards of major social media platforms and search engines.

Our SaaS marketing expertise is unparalleled, thanks to our devoted team of SEO experts, PPC experts, content marketers, and designers. We run campaigns that are tailored to meet the needs of your company. Not only that, but we also meticulously track every campaign so we can see what's working and what isn't. We use proactive Slack communication to keep tabs on your needs and keep you in the loop at all times.

Connect with us today!

Sreyashi Chatterjee
Head of Content @ TripleDart. Curious about anything SaaS marketing.
Sreyashi Chatterjee

Sreyashi Chatterjee

Head of Content @ TripleDart. Curious about anything SaaS marketing.

We'd Love to Work with You!

Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.