Are you looking to generate demand by reaching your ideal customers quickly and cost-effectively?
Search engine marketing is a sure-fire way to grow your business.
Google processes over 8.5 billion searches every day. That’s why organic and paid marketing on this channel can help fetch robust and lasting business outcomes.
But what’s the best way to get started? Don’t worry, it’s not complicated.
Just find a well-equipped SEM agency that suits your business requirements.
To simplify this search, I’m sharing a list of the best SEM agencies of 2024. But first, let’s learn why and how to hire an SEM agency.
Why Hire an SEM Agency For Your Business?
An SEM agency helps you get visibility in front of online searchers. It enables you to build relationships with prospects looking for specific information on Google.
SEM agencies specialise in SEO and PPC to help you with organic and paid forms of search marketing, respectively.
Hiring an SEM agency helps you break through the digital noise. An expert SEM agency can help you connect with your ICPs through targeted campaigns and relevant brand messages.
Factors to Consider When Hiring an SEM Agency
Hiring an SEM agency is a critical decision you must not take in a hurry. Look for an agency that will work for your business and its marketing requirements. Here are some essential factors to consider:
1. Niche Experience
The ideal way is to look for an SEM agency with industry experience.
If you’re a B2C company, look for an SEM agency that has worked with B2C clients. Similarly, if you’re a SaaS company, look for a partner that has experience with SaaS companies.
You can visit a specific agency’s website to learn about their niche experience.
Browse their client list and work portfolio to analyse their competence in your industry. Read their blog to understand if they have the requisite knowledge in search engine marketing.
2. Business Outcomes and Process
Next, you must read through their case studies to learn about the results they’ve achieved for their clients. Are you looking for similar results on similar online platforms? Then maybe this particular SEM agency may be a good fit for your business.
You can visit their website to understand their process and team structure. Check and analyse their search visibility for vital keywords.
Research the effectiveness of their frameworks by reading their case studies.
3. Support and Services
One of the things you can do is ask your peers about agency recommendations. Look for an SEM agency that offers optimum after-onboarding support. For instance, make sure they provide regular reporting and check-in calls.
Learn about their account team size to see if it fits your needs. You could go through a prospective agency’s online reviews and testimonials to analyse the merit of their services.
4. Flexibility and Cost Transparency
Many SEM agencies aren’t flexible with the scope of work. It’s best to steer clear of such marketing partners; why? Because business needs change over time. Also, in a dynamic and competitive marketplace, you need an agency that offers adaptability in terms of strategy and campaign execution.
Transparent pricing is another vital factor to consider when hiring an SEM agency. Discuss these little details with a prospective team before making a decision.
Let’s now look at our Top SEM Agency picks for 2024.
TripleDart is a full-funnel SEM agency that offers end-to-end SEM solutions for B2B SaaS companies.
Our experienced team partners with you to run holistic SEM campaigns that cover SEO, paid ads, and content marketing to help you achieve the desired growth targets for your business. TripleDart has worked with SaaS companies like Apty, Multiplier, Avoma, Freshworks, Sprinklr, Hiver, and PayU.
We’re a team of analysts and strategists who love creating innovative SEM campaigns that suit unique business objectives. And we love using new tools and technologies to bring business outcomes without breaking the bank.
At TripleDart, we have experience managing $15 million in revenue. It makes us the top 10 SEM agencies to consider in 2024.
Website | https://www.tripledart.com/
Focus Area | Full service
Location | Bengaluru, India
Case Study | How Fincent generated $150k in pipeline
KlientBoost is an SEM agency that offers a complete range of SEO and PPC services. They’re a performance marketing company that provides deep audits to help achieve your business goals.
The team at KlientBoost conducts quarterly business reviews to let you analyse and improve your SEM campaigns regularly. They also offer ongoing calls and email updates so you can track results with ease and simplicity. They’ve worked with companies like miEdge, Yoga International, Segment, AskNicely, and Yesware.
Website | https://www.klientboost.com/
Focus Area | Performance Marketing
Location | Costa Mesa, CA
Case Study | How Signpost increased conversions by 66%
Directive Consulting is an integrated SEM agency for technology companies. They offer a full suite of strategic advisory services, including custom business assessment, TAM identification, persona development, and financial modelling. This SEM agency has worked with companies like Uber Freight, Amazon, Calendly, ZoomInfo, and Stack Overflow.
The team at Directive Consulting builds accurate customer personas and creates focused paid and organic search campaigns.
Website | https://directiveconsulting.com/
Focus Area | Customer generation for tech companies
Location | Irvine, CA
Case Study | How Arctic Wolf increased revenue by 109% QoQ
Refine Labs works to help you transform your search engine marketing from lead generation to demand generation. The team at Refine Labs focuses on growth drivers like pipeline, sales, velocity, and revenue. They partner with you to launch full-funnel B2B demand generation programs quickly.
The team at Refine Labs has worked with reputed SaaS businesses like BeyondTrust, Cognism, Alogolia, Skuid, Vena, and Zappi. The agency uses various marketing tools to execute marketing strategies that work for your business.
Website | https://www.refinelabs.com/
Focus Area | Digital marketing and demand generation
Location | Boston, MA
Case Study | Clari increases win rate by 64%
Single Grain is a full-service marketing agency with a range of services for SaaS businesses. You can hire them for cutting-edge PPC, SEO, and lead generation solutions.
Single Grain ranks for many keywords that matter to their business. So, you can rely on them to get traffic from critical keywords in your niche, too. Single Grain has worked with global names like Airbnb, Crunchbase, Salesforce, Lyft, Uber, and 15Five.
Website | https://www.singlegrain.com/
Focus Area | PPC, SEO, and content marketing
Location | Los Angeles, CA
Case Study | How Twenty20 reduced their cost per MQL by 72.49%
This 9-year-old SEM agency focuses on building connections with prospects at every stage of their journey. Roketto works with clients from SaaS, Manufacturing and Industry, and Real Estate Development.
Roketto combines services such as SEO, Adwords, inbound marketing, and website design to help you grow your digital footprint exponentially.
Website | https://www.helloroketto.com/
Focus Area | Inbound marketing
Location | Kelowna, British Columbia
Case Study | The Garage Sale got 200% more website leads
First Principles Growth
First Principles Growth is a SaaS SEM agency that helps you scale MQLs without burning a hole in your pocket. The team at First Principles Growth believes in focussing on metrics that matter.
First Principles Growth helps you create efficient processes around sales, marketing and support. They’ve worked with companies like Mosaic Tile Outlet and Syndication Pro.
Website | https://fpgrowth.io/
Focus Area | SEO, Digital advertising, and sales development
Location | Sheridan, WY
Bay Leaf Digital
Bay Leaf focuses on ROI-driven marketing and helps you get good returns from your SEM investments. A unique SEM agency, Bay Leaf Digital crafts data-driven strategies from B2B SaaS analytics. They combine the power of PPC, retargeting, content marketing and business analytics to help you drive the relevant leads for your SaaS business.
Their client roster includes well-known companies like Intuit, Angie’s List, Activate, Kabbage, and Weiners.
Website | https://www.bayleafdigital.com/
Focus Area | Full Service
Location | Bedford, TX
Do you wish to hire an SEM agency team that feels like it’s in-house? Then maybe Hey Digital would be an appropriate choice for your SaaS business. Hey Digital is a top-rated SEM agency that offers a proven framework that drives leads and MRR. They also provide a real-time reporting dashboard to help you track your campaign numbers at any time from anywhere. Their list of clients includes Pitch, Hotjar, Writesonic, PostHog, Adjust, and Fathom.
Website | https://www.heydigital.co/
Focus Area | Paid Ads
Location | Tallinn
Case Study | How Pitch increased signups by 56%
In your pursuit of consistent B2B demand generation, you’re looking for an agency that promises predictable numbers. That’s when 310 Creative could be an apt choice for your SaaS business. They’re a B2B SEM agency that claims to empower agile sales teams with relevant data, content, tools, and automated campaigns to close the maximum deals and improve revenue growth. It’s a modern SEM agency that aims to align your B2B sales process with your ideal customer’s buyer journey. Isn’t that just incredible? What’s more?
They’ve helped prestigious brands like MTV, Universal, H&M, Ashley, Zyris, and Anthem.
Website | https://www.310creative.com/
Focus Area | B2B sales and marketing
Location | Austin, TX
Case Study | SaaS results
An SEM agency can help your business achieve new highs in terms of sales and revenue. But it all depends on the team you hire and how well they fit into your vision and goals. The ideal hiring strategy is to consider all critical factors like team size, experience, specialisation, flexibility, and after-sales support.