If you’re thinking this is just another blog talking about SEO’s benefits for your business and why the services are priced in a certain way, you’re wrong. Today, we’re talking about Enterprise SEO, a high-ticket clientele segment which is often ignored by businesses due to expensive packages.
However, did you know that among enterprise-level businesses, at least 45% have an SEO budget of $20,000 or more monthly? And the result? 89% of marketers say enterprise SEO has shown them the desired results. If this has grabbed your attention and makes you learn more about enterprise SEO and its pricing, you’re at the right place.
From increasing your sales to establishing your business as a thought leader, Enterprise SEO offers great benefits for your business. The question is, how much should you pay for it? This article explores all enterprise SEO pricing, the team involved, and the various packages you can consider. Let’s dig in.
Why is Enterprise SEO pricing different from traditional SEO?
Packages for enterprise SEO services can vary significantly depending on the size and complexity of the project. In general, enterprise SEO projects tend to be more complex and require more resources than smaller, traditional SEO projects due to the larger scale and more diverse set of goals and target audiences. As a result, enterprise SEO services may be priced differently than traditional SEO services.
Some common factors that can affect the pricing of enterprise SEO services include -
1. The size and complexity of the website:
Enterprise websites are often large and have complex architectures, which can require more time and resources to optimize. This can increase the cost of enterprise SEO services.
2. The competitiveness of the industry:
Enterprise websites in highly competitive industries may require more time and resources to achieve success in search results, which can also increase the cost.
3. The goals of the SEO campaign:
The specific goals of the enterprise SEO campaign, such as increasing organic traffic or improving local search visibility, can also impact the pricing.
4. The location of the business:
Enterprise SEO services may be more expensive in certain locations due to the cost of living and other local factors.
5. The experience and expertise of the SEO provider:
Enterprise SEO providers with more experience and expertise may charge higher fees for their services.
Additionally, enterprise SEO projects may involve more advanced strategies and tactics, such as technical SEO, content marketing, and conversion rate optimization, which can also affect the pricing.
Top 4 Enterprise SEO Pricing Models
There are several different pricing models that may be used for enterprise SEO services. Some common options include:
1. Hourly-based pricing model
What is it?
Hourly-based pricing for enterprise SEO refers to a pricing structure in which the client pays for the SEO services based on the number of hours that the service provider works on the project. This means that the client will be billed for the actual time that the service provider spends working on the project, rather than paying a fixed price for a specific set of deliverables.
Who is it for?
Hourly-based pricing can be a good option for clients who need a high level of flexibility and customization in their SEO services, as it allows the service provider to adjust their work plan and focus on specific areas as needed. It can also be a good choice for clients who are not sure exactly how much work will be required to achieve their SEO goals, as it allows them to scale their investment in SEO services as needed.
What to consider?
Before going for an hourly-based pricing model, it is important to note that these can be more expensive than other pricing models, as it does not provide the same level of cost predictability. Always consider your budget and needs before deciding on an hourly-based pricing model for your enterprise SEO services.
2. Retainer-based pricing model
What is it?
Retainer-based pricing for enterprise SEO involves a pricing structure in which the client pays a fixed fee on a monthly or quarterly basis for a set amount of SEO work. The client and the service provider will typically agree on a specific scope of work and a set of deliverables that will be completed each month, and the service provider will work to achieve these deliverables within the agreed-upon time frame.
Who is it for?
Retainer-based pricing can be a good option for clients who need a predictable, ongoing investment in SEO services and who have a clear idea of the work that needs to be done to achieve their SEO goals. It can also be a good choice for clients who want to establish a long-term relationship with an SEO agency and who are willing to commit to a set level of work over an extended period of time.
What to consider?
Keep in mind that retainer-based pricing for enterprise SEO services may require a higher upfront investment than other pricing models, as the client will be paying a fixed fee regardless of the actual amount of work that is completed each month. It's important to carefully consider your budget and needs before deciding on a retainer-based pricing model for your enterprise SEO services.
3. Project-based pricing model
What is it?
Project-based pricing for enterprise SEO refers to a pricing structure in which the client pays a fixed fee for a specific set of SEO services that are delivered over a defined period of time. The client and the service provider will typically agree on a detailed project plan and a set of deliverables that will be completed by a specific deadline, and the service provider will work to achieve these deliverables within the agreed upon time frame.
Who is it for?
Project-based pricing can be a good option for clients who have a well-defined set of SEO goals and who need a specific set of services to be completed within a specific timeframe. It can also be a good choice for clients who are looking for a one-time investment in SEO services and who do not need ongoing support or maintenance.
What to consider?
Project-based pricing for enterprise SEO services may require a significant upfront investment, as the client will be paying a fixed fee for the entire project upfront. It's important to carefully consider your budget and needs before deciding on a project-based pricing model for your enterprise SEO services.
4. Performance-based pricing model
What is it?
Performance-based pricing for enterprise SEO refers to a pricing structure in which the client pays a fee based on the performance of their website in search engine rankings. The client and the service provider will typically agree on a set of specific SEO goals, such as increasing organic traffic or improving the visibility of specific keywords, and the service provider will be compensated based on the extent to which they are able to achieve these goals.
Who is it for?
Performance-based pricing can be a good option for clients who are looking for a high level of accountability and who want to pay only for results. It can also be a good choice for clients who are willing to take on more risk in exchange for the potential for higher rewards.
What to consider?
Alike project-based pricing, performance-based pricing for enterprise SEO services also require an upfront investment, as the service provider will need to plan, execute, track, and improvise the strategy for the next time for better results. Unless the agency is a reputed one, it is suggested not to proceed with a performance based pricing model for your enterprise SEO services.
Now that we’ve talked about the pricing models, let’s dig into the SEO team your business might need for Enterprise SEO.
What does the Enterprise SEO team look like?
The team members who are involved in enterprise SEO can vary depending on the size and structure of the organization, as well as the specific goals and needs of the SEO efforts. In general, an enterprise SEO team may include:
1. SEO strategist
An SEO strategist plays a crucial role in the success of an enterprise SEO project. The strategist is responsible for developing and implementing the overall SEO strategy for the organization, including identifying target keywords, analyzing the website and identifying areas for improvement, and developing a plan to improve the website's visibility in search engine results pages (SERPs).
Some specific responsibilities of an SEO strategist in an enterprise setting may include:
- Conducting keyword research to identify the most relevant and valuable keywords for the organization's website and target audience
- Analyzing the organization's website and its performance in search engines
- Developing a comprehensive SEO plan that includes on-page optimization, off-page optimization, and technical SEO
- Collaborating with other teams, such as content marketing and web development, to ensure that all efforts are aligned with the overall SEO strategy
- Monitoring and analyzing the performance of the website in search engines, and making ongoing improvements to the SEO strategy as needed
- Keeping up-to-date with industry trends and best practices, and staying abreast of changes to search engine algorithms and policies
2. SEO analysts
These are professionals who are responsible for analyzing data and trends to identify opportunities for improving the website's search visibility. They may use tools such as Google Analytics and SEO software to analyze website traffic and performance.
The analyst is responsible for analyzing the organization's website and its performance in search engines, and using that data to identify opportunities for improvement and recommend tactics for increasing the website's visibility in SERPs. Some specific responsibilities of an SEO analyst in an enterprise setting may include:
- Analyzing website traffic data to identify trends and patterns, and using that information to inform the development of the SEO strategy
- Conducting keyword research and analyzing search engine rankings to identify opportunities for improving the visibility of the website in SERPs
- Analyzing the organization's website and its performance in search engines, and identifying areas for improvement such as broken links, duplicate content, and slow loading times
- Developing and implementing tactics to improve the website's visibility in search engines, such as optimizing website content and meta tags, building high-quality inbound links, and improving the website's technical infrastructure
- Monitoring the performance of the website in search engines, and using analytics tools to track the effectiveness of SEO tactics
- Providing regular reports to the SEO strategist and other stakeholders on the performance of the website in search engines and the effectiveness of the SEO strategy.
3. Content Writers
These are professionals who are responsible for developing and executing a content strategy that aligns with the overall SEO goals of the organization. They may work closely with writers and designers to create high-quality content that is optimized for search engines. In an enterprise setting, content writers may be responsible for:
- Conducting keyword research to identify the most relevant and valuable keywords for the organization's target audience
- Writing and editing website content, blog posts, and other types of online content that are optimized for search engines and aligned with the organization's overall SEO strategy
- Collaborating with the SEO strategist and other team members to ensure that all content is optimized for search engines and aligned with the overall SEO strategy
- Ensuring that all content is of high quality and adheres to the organization's style guidelines
- Creating content that is engaging, informative, and useful for the organization's target audience
- Tracking the performance of content in search engines and making ongoing improvements as needed.
By creating high-quality content that is optimized for search engines and aligned with the overall SEO strategy, content writers can help to improve the organization's visibility in SERPs and drive more qualified traffic to the website.
4. Technical SEO specialists
These are professionals who are responsible for optimizing the technical aspects of the website, such as the site's architecture, code, and server setup, to ensure that it is easily crawlable and indexed by search engines. Technical SEO involves optimizing the underlying infrastructure of a website to make it more easily discoverable, crawlable, and indexable by search engines.
In an enterprise setting, technical SEO specialists may be responsible for:
- Analyzing the organization's website and its technical infrastructure to identify areas for improvement
- Optimizing the website's technical infrastructure to improve its discoverability, crawlability, and indexability by search engines
- Ensuring that the website is mobile-friendly and has a fast loading time
- Identifying and fixing technical issues such as broken links, duplicate content, and crawl errors
- Implementing structured data and schema markup to help search engines understand the content and context of the website
- Collaborating with other team members, such as web developers and content writers, to ensure that all technical SEO efforts are aligned with the overall SEO strategy
- Monitoring the performance of the website in search engines and making ongoing improvements as needed.
By optimizing the technical infrastructure of the website, technical SEO specialists can help to improve the organization's visibility in search engine results pages and drive more qualified traffic to the website.
5. Link building specialists
These are professionals who are responsible for building high-quality inbound links to the website, which can help to improve the website's search visibility. Inbound links from other websites are an important ranking factor in search engines, and can help to improve the visibility and credibility of the organization's website in search results. In an enterprise setting, link building specialists may be responsible for:
- Developing and implementing a link building strategy that is aligned with the overall SEO strategy
- Researching and identifying high-quality websites and opportunities for acquiring inbound links
- Building relationships with other websites and bloggers to secure inbound links
- Creating and promoting high-quality content that is likely to attract inbound links naturally
- Monitoring the performance of inbound links and making ongoing improvements to the link building strategy as needed
- Collaborating with other team members, such as content writers and social media specialists, to ensure that all link building efforts are aligned with the overall SEO strategy.
By acquiring high-quality inbound links, link building specialists can help to improve the organization's visibility in search engine results pages and drive more qualified traffic to the website.
Now this looks like it's going to cost a BOMB, right? Let’s explore how enterprise SEO packages are priced.
How much does an Enterprise SEO agency charge?
According to FirstPageSage, the agency prices for Enterprise SEO are as follows -
- Full Service - ($12,000+ / month) Services may include strategy development, keyword research, search intent analysis, thought leadership content, conversion rate optimization, and custom reporting.
- Content Marketing - (+$3,500-$7,500 / month) Services include regular content in addition to a technical audit. Reporting is often minimal or auto-generated.
- Technical SEO - (One time investments of $5,000 or less) Services include technical SEO fixes, with no content creation and minimal reporting.
In general, enterprise SEO services are more expensive than small business SEO due to the increased resources and expertise that are required to optimize large, complex websites. Some enterprise SEO agencies may charge a retainer fee on a monthly or quarterly basis, while others may charge a one-time fee for a specific project.
Reading all these details might be overwhelming for you, and for a second, you may think, “Isn’t it better to go for a cheaper one?” Now here’s the thing. With cheaper prices, comes a lot of compromise on the SEO efforts and quality work done for your website. Here’s why -
Why to avoid cheap enterprise SEO pricing?
Enterprise SEO typically requires a high level of quality research in order to be effective. This is because enterprise websites are often large and complex, and may serve multiple countries or languages. As a result, it is important to thoroughly understand the website's audience, target keywords, and competitive landscape in order to develop an effective SEO strategy.
To conduct quality research for enterprise SEO, an SEO provider may use a variety of tools and techniques, including keyword research, content analysis, and website analytics. The provider may also conduct surveys or focus groups with the website's users in order to get a better understanding of their needs and preferences. By thoroughly researching the website and its audience, an enterprise SEO provider can develop an effective strategy that is tailored to the unique needs and goals of the business.
It is not a good idea to choose an enterprise SEO provider based solely on the lowest price point. While you should definitely consider the budget for SEO efforts, it is also important to focus on the value that the provider will be able to deliver. Cheap enterprise SEO providers may not have the experience, expertise, or resources to effectively optimize a large and complex website. As a result, they may not deliver the desired results, and you may end up paying more in the long run to correct any problems or to continue the SEO efforts with a different provider.
Always choose an enterprise SEO agency based on its experience, expertise, and track record of delivering results. It's a win-win for all. You get the best value for the money, by investing in high-quality SEO and also driving long-term success for your business.
The demand for enterprise SEO services has been increasing in recent years as more and more organizations recognize the importance of SEO in driving traffic and sales from search engines. As the digital landscape has become increasingly competitive, organizations have recognized the need to invest in SEO in order to remain competitive and attract qualified traffic to their websites.
Are you looking for top notch Enterprise SEO services for your business, schedule a call with our experts today!