If you are into enterprise SEO but aren’t focused on link building, you are missing out on something big!
Link building is one of the pillar components of an effective SEO campaign. And 41% of enterprises say link building is SEO's most challenging aspect.
To make things easier for you, we have curated this blog on enterprise SEO link building. So, what do we have in store?
- What is enterprise link building?
- Importance of enterprise link building
- 8 Effective link building strategies
- Link building best practices
Let’s get right into it!
What is Enterprise Link Building?
Enterprise link building is a process that involves specific strategies designed to promote enterprise-level large and complex websites.
Enterprise SEO linking building helps large-scale businesses to boost their search engine rankings. Link building is one of the best ways for enterprises to increase the relevance of their web pages. A good number of links to an enterprise website indicates valuable content.
Importance of Enterprise Link Building
Enterprise link building is a vital part of enterprise SEO agency services. Link building helps search engines identify new website pages and determine which ones should rank higher in the SERPs. In short, link building drives higher ranking and better brand visibility.
Enterprise SEO link building, along with several other factors, like,
- content optimization,
- on-page SEO,
- website loading speed,
- mobile-friendliness, and other user experience elements,
can help enterprises improve their position on search engines. Here are a few major benefits of enterprise SEO link building.
Link building can increase SEO scores.
As mentioned earlier, link building is important for SEO. Along with higher rankings in the SERPs, link building also helps to increase certain SEO metrics like Domain Authority (DA), Domain Rating (DR), Alexa rank, and more.
Overall, link building will benefit your website's health. Also, enterprise SEO link building can boost your visibility and exposure.
Link building improves brand credibility.
Enterprise SEO link building helps you increase your website’s credibility. The more quality links directed to your site, the higher your credibility.
Google considers the relevant and high-quality links to your content to judge your website authority. So, aim to build links from authoritative websites. Also, remember that getting ten links from ten authoritative domains is better than getting all ten from one. 93.8% of link builders agree that quality links are more significant than quantity.
Link building increases website traffic.
Enterprise link building services can boost website traffic to a great extent, as link building is one of the most popular ways to attract relevant and potent audiences from authority websites. Once you target relevant audiences, you can improve your traffic from external sources.
Link building reduces bounce rates.
Enterprise SEO link building can lower bounce rates, that is, the percentage of people leaving your website without exploring it.
Link building (internal links) makes it easier for Google and users to navigate your website and your content. Thus, by making it easier for people to find your content, you can make them stay longer on your website and reduce the bounce rate.
8 Proven Enterprise Link Building Strategies
Did you know 13% of search experts say that link building is the most valuable SEO tactics?
But you must plan certain enterprise SEO link building strategies before getting started with link building.
Here are seven action-focused link building strategies that most enterprise link building services agencies use to ensure success for large brands.
1. Content promotion
Most of the big brands invest in content marketing plans. According to HubSpot State of Marketing Report 2021, 82% of companies report using content marketing. So, to ensure a successful enterprise SEO link building strategy, content promotions are a must.
Content creation naturally gives link building opportunities. Hence, focus on content strategy for effective link building. When you have a solid SaaS enterprise SEO base for your content strategy, it is much easier to earn quality links for your website.
2. Invest in primary data research
As already mentioned, a solid content strategy is significant to ensure success in enterprise link building. So, collect primary data to create content that connects to your target audience. Here are a few elements you must be aware of when collecting data.
- Collect unique data through data mining. Find information that your competitors need to learn about.
- Get action-driven data and insights that lead to almost immediate effects. Such information is what the audience looks for.
- Gather rare or hard-to-find data. The rarer the data in the content, the more valuable it is to the audience.
- Present your data in the most digestible and shareable form. Figure out the content format (blog or infographic) based on audiences’ preferences and content types.
- Make the content as comprehensive as possible. The finer the details, the more valuable it is for the audience. Add supplementary data with your research insights to create detailed content.
3. Competitor Analysis
Regardless of the enterprise SEO link building strategy you choose to implement, monitor your competitors’ moves. It is critical to link building. Hence, the best enterprise link building services keep an eye on the competition of the brands they work with.
Effective competitor analysis ensures successful enterprise link building. It offers several link building opportunities. For instance, if you track competitor’s brand mentions, you can determine relevant link prospects for your audience. The link building opportunity that worked for them may work for you because you share a similar audience. Additionally, you can do the same for image searching.
Further, identify the competitors’ top-performing pages. Analyzing those pages will give you insights into their type and why they are popular. Thus, the insights can help you create your content promotion strategy.
Competitors’ analysis also gives insight into what has worked within the industry and what hasn’t. Therefore, you can get information about the industry’s link-building scenario and influential sites to consider.
4. Broken link building
According to Ahrefs’ Link Rot Study, at least 66.5% of links to websites in the last nine years are dead.
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Enterprise websites are usually large and well-established. Most of these websites update according to the current web trends. Consequently, there is a high chance that enterprise websites contain links to pages that no longer exist – a 404 error page.
Broken links are great for enterprise SEO link building. The broken links leading to dead competitor web pages create an awesome opportunity for your link building campaign.
Once you identify these broken links, you can reach out to the webmasters of those linking websites and suggest replacing the links with the ones that direct traffic to your brand’s web page.
5. Community engagement
This is one of the best enterprise SEO link building strategies for enterprises. Through community engagement events, big brands can secure quality links. A few community engagement examples include:
- Contests and giveaways
- Partnerships and sponsorships
- Industry round-ups and others
With such social events, enterprises can move their SEO campaigns toward a positive outcome. Also, link builders can get more link-building opportunities at community engagement events. These quality links not only enhance your SEO value but also help in building your brand reputation.
6. Unlinked brand mentions
One of the most effective enterprise SEO link building strategies is identifying unlinked brand mentions to generate more linking opportunities.
Since enterprises are well-recognized brands, their brand awareness is generally high. As a result, there might be several unlinked mentions of the big brands.
All you must do is find these brand mentions and reach out to successfully acquire and build the links toward your business. Make sure to have a personalized outreach to build credible and positive relationships.
7. Display ads
One of the most effective enterprise SEO link building strategies is to buy display ads.
With display ads, enterprises can target websites visited by most bloggers and site owners. This way, enterprises can put up their websites in front of audiences with online influence and can impact links. Implementing this strategy, you only need to pay when a visitor actually clicks on the display ad. And each visitor is more likely to result in a link than a visit from search engines.
Several enterprise link building services use the display ads strategy to produce results. The only aspect you must consider here is to see where your time is better invested - in paying for display ads or outreach. It may also be both in some cases.
8. Missing backlinks
Along with getting new backlinks, regain missing ones. Spend some time figuring out the previous backlinks that have gone missing. Tools like Ahrefs can help you crawl through website pages and view the lost backlinks.
There are several reasons behind missing links. A few of them are,
- The links may be replaced by the site owner.
- The page may be restricted from indexing.
- The backlink page may be obsolete (page not found)
- The website may be down at a given time.
You can restore missing backlinks by contacting the site owners and asking them for assistance. Depending on the reason behind the missing link, you may ask them to put your link on another page (if the page no longer exists), restore the deleted link, or remove the indexing restrictions, if any.
Best Practices of Enterprise Link Building
Have you zeroed down on your enterprise SEO link building strategy? If yes, take note of these enterprise link building best practices.
No fluffy content
Generally, enterprise blogs comprise of a mix of generic and specific content topics.
For certain specific topics, you may not find enough data. To avoid fluff in these articles, make them short. Focus on creating shorter articles (within 1000 words), targeting a specific keyword. Shorter articles full of informative insights engage audiences better.
However, around 10 shorter blogs should interlink to a relevant long-form cornerstone article. Create a cornerstone article five to ten times the size of the shorter blog. In this content, target major niche keywords and generate high-quality content.
For instance, you create ten 500 to 1000-word blogs targeting enterprise SEO strategies and enterprise SEO agencies. These blogs should then be interlinked with an article focused on enterprise SEO of 4000 words approx.
Focus on quality and relevant links
In enterprise SEO link building, relevance is crucial for search engines. In fact, relevance is more significant than domain authority metrics of specific websites.
There’s no doubt that high domain authority metrics are amazing, but they are useless if irrelevant to your brand. On the other hand, if your domain authority metrics are mediocre but relevant to your brand. You can simply increase their volume.
There are several relevant links with mediocre domain authority. They are easier to secure. So, get relevant, high-quality links over time to rank your pages on search engines.
List your brand to category pages.
Besides acquiring links suitable for deep-linking your products and services, generating domain authority with solid category pages is critical. Listing to category pages ensures more relevance and credibility. Hence, this is one of the most effective enterprise link building best practices.
Let’s take an example. You want to rank for “enterprise SEO agency”. So, you may be tempted to build links to your enterprise SEO agency page. However, the SERP analysis of such links generally shows that those URLs have a few backlinks.
On the contrary, if you build links to a higher or broader search category like “enterprise SEO”, it usually has higher SERP metrics for backlinking. This increases your domain authority with robust and strong category pages. Hence, these links help you build trustworthiness, helping Google to rank your page higher in the SERPs.
Can you do without an enterprise SEO link building strategy? No.
It is not feasible to go after every link that seems accessible. To acquire links, you must prioritize developing an effective enterprise link building strategy.
Create and promote targeted quality content, partner with influencers and bloggers, and implement a comprehensive SEO strategy on your enterprise website.
For any enterprise SEO assistance, get in touch with TripleDart. The team at TripleDart can help you solidify your SEO foundation and offer you the best enterprise link building services. So, book a call with us if you are looking forward to increasing your traffic, ranking higher in the SERPs, and driving revenue!