You need a compass to navigate the ship. Likewise, SEO metrics are the compass that helps you guide your SEO efforts.
SEO can be a daunting task, especially when you need to evaluate your efforts and strategies' results.
However, the question is how do you measure the impact of SEO?
The straightforward answer is enterprise SEO metrics. Again, which metrics to follow is a tricky question. How to track those metrics and make them work for you?
Thus, we have put together a must-track enterprise SEO metrics list to help you perfect your strategies. They will make you understand the points where you need improvement and then guide you to make the changes required for the success of your business.
What Do You Mean by Enterprise SEO Metrics?
Enterprise SEO metrics are performance indicators that large organizations or online enterprises track. They help you determine the effectiveness of your SEO strategies.
In layperson's terms, enterprise SEO statistics help you understand the chances of your online business being found in SERPs by your existing or prospective customers.
These statistics help you track your SEO efforts on several business goals, such as increasing website traffic, improving brand visibility, conversion rate, average time spent on the page, bounce rate, etc.
Key Benefits of Tracking Enterprise SEO Metrics
Tracking enterprise SEO statistics is essential because it enables you to weigh the effectiveness of your SEO efforts and make data-driven decisions about your strategy.
Moreover, they help you optimize your visitors’ user experience. All of this ultimately leads to increased traffic and revenues for your business.
#1: Identifying Areas for Improvement
Enterprise SEO analytics, like bounce rate, time on page, pages per session, etc., help you identify areas of your website that may need improvement to engage and retain potential or existing customers.
#2: Monitor Your Progress
Tracking enterprise SEO statistics over time can help you gauge how your SEO efforts are paying off. It enables you to see whether your strategies are effective or if any changes are required.
#3: Understand Your Audience
Enterprise SEO statistics can help you understand your target audience and their behavior on your website. These include which pages they visited the most or how long they were browsing your website.
Also, by tracking metrics like referral traffic, keywords, geographic location, etc., you can better understand your target audience and how they interact with your content.
#4: Improve User Experience
By analyzing your enterprise SEO statistics, you can identify problems with your website's user experience, such as slow loading times or confusing navigation. Once your vision is clear, you can make changes to improve the overall experience.
#5: Stay Competitive
By tracking your enterprise SEO metrics and the metrics of your direct or indirect competitors, you can see how you stand against them. It opens doors of opportunities to differentiate your business and improve your search rankings.
List of 17 Most Important Enterprise SEO Metrics
The question always is how to track our SEO efforts. How to gauge where we are progressing to and how to report the current and projected progress. Let’s see the 17 most important enterprise SEO metrics.
#1: Total Clicks
The primary purpose of SEO is to get more traffic from Google to your website. So, to see if your SEO strategies are working or need to improve in some sections, you need to evaluate the amount of traffic that Google is diverting to your website.
The best way to do that is by finding the number of total clicks on your website through Google Search Console. In Google Search Console, you can find the number of organic clicks on your website.
Total Click is indisputably the top most valuable enterprise SEO metric, and you should treat this metric as the north star for your SEO. If you see a growth in the numbers of your total clicks, then rest assured your SEO is working successfully.
#2: Authority Metrics
You need to determine the trustworthiness of your domain and for that, simply tracking the backlinks isn't enough. You need to gauge the quality of those backlinks. You must also check the authority you build for your website through those backlinks.
To measure your trustworthiness, you can use Domain Authority, which was coined by Moz. In domain authority (DA), several factors, such as brand mentions, quality backlinks, etc., are used to assign a number to a domain on a scale of 0-100.
The higher number a domain can get on DA score, the higher it gets on the trustworthiness scale. Getting a higher number on DA is challenging, as it is a logarithmic scale. The time a domain takes to reach the number 20 from 10 is much less than the time taken by the same domain to get from 75 to 85.
To track this enterprise SEO metric, you can use tools available on the internet and get your DA scale number. If the numbers are moving upward, your website gets good traffic from Google.
#3: Organic Traffic
Organic traffic is one of your north-star metrics. When you start receiving organic traffic, only your SEO efforts start paying off, keeping aside seasonal fluctuations. If your month-on-month traffic increases, it shows that your rankings have improved.
You can track your organic traffic using Google Analytics in the following ways:
- Head to the Google Analytics dashboard and find the “Audience Overview” section.
- Now click on "Add Segment" in this section.
- Next, choose “Organic Traffic” and hit Apply.
- You will start seeing the percentage of your organic traffic of total traffic.
#4: Organic Conversions
Source: Google analytics
Organic conversions refer to the number of conversions (such as sales or leads) generated from organic traffic to your website. In other words, these are conversions that are not the result of paid advertising efforts but rather the result of visitors finding your website through unpaid search engine results.
This enterprise SEO metric is crucial because it helps you understand your SEO efforts' effectiveness in generating business value.
You might receive a good amount of organic traffic, but it is of little use if it does not lead to sales. Thus you need traffic from the right keywords.
You can use Google Analytics to track organic conversions. Google Analytics can help you with enterprise SEO reporting by setting up goals like email signups, calls, form submissions, newsletter subscriptions, etc. When these get clicked, you know you are getting conversions.
These will assist you in monitoring your traffic quality and help you monitor and increase the conversion rate. You can observe these in the Conversions -> Goal Overview section.
#5: Keyword Ranking
Enterprise SEO reporting through tracking keyword rankings is essential because it can give you insights into how well your website performs in overall rankings. By tracking your rankings for specific keywords, especially long tail, you can see how your website performs for your business's most important and relevant terms.
And secondly, you can gauge how good your keyword selection is. If other metrics like DA and organic traffic are improving, but the keyword ranking is not, you might be hurting your overall traffic. And the reason is likely lousy keyword selection.
You can track this enterprise SEO statistic using Google Search Console and third-party rank-tracking software.
Google has switched to mobile-first indexing, which is why optimizing your site for mobile users is essential.
Around 54% of searches done on Google happen on a mobile phone. This increases the need for more specific efforts to get extra mobile traffic to your website.
Why are mobile traffic and ranking important as enterprise SEO metrics?
- Preference For Mobile-friendly Websites: Google pushes those web pages on mobile search results that are optimized for mobile usage. If your webpage traffic is increasing, but your mobile traffic is static, then it means there is some problem in your website's mobile optimization.
- Search Terms Specific To Mobile: The terms used for mobile searches differ from those used on the desktop. You can check whether you rank in these specific terms by properly tracking mobile traffic and ranking.
- Help In Studying Traffic Patterns: If the traffic on your website is coming more from mobile than desktop, then your target audience has shifted their usage patterns, and you should also start investing more in mobile development.
- Tracking The Mobile Traffic: You can easily track your mobile traffic with the help of Google Analytics. You need to open Google Analytics, then go to Audience, click on Mobile, and select overview.
#7: New Backlinks and Referring Domains
A study performed by Ahrefs shows that 43.7% of top-ranking websites on Google contain reciprocal links. No doubts, backlinks and referring domains are important enterprise SEO metrics to track your enterprise’s SEO because they can indicate the effectiveness of your link-building efforts and the overall authority and credibility of your website.
New backlinks refer to the number of unique links created that lead to your website over a specific period. These links can come from various sources, like social media platforms and online directories.
New backlinks can increase the visibility and ranking of your website in SERPs, as well as increase the overall traffic to your website.
Referring domains are the number of unique websites linked to your website. A high number of referring domains can indicate that your website has a robust and diverse backlink profile. It also shows that your website is seen as a trustworthy and authoritative source of information by other websites.
It is essential to track the enterprise SEO metrics over time to see if your link-building efforts are paying off. Monitor the quality of those links. Having backlinks and referring domains isn’t enough. It’s the quality of those links that counts. Low-quality or spam links can harm your website’s ranking.
#8: Local SEO Visibility
Based on a report by 99 firms, 46% of all searches on Google are of local intent.
Local SEO visibility is a crucial enterprise SEO statistic for local businesses. It shows the online visibility of a local business on search engine results pages (SERPs). These enterprise SEO analytics are essential for companies that rely on local customers.
There are a few different ways to track local SEO visibility. One way is to use a local SEO tool, which will provide data on the visibility of your business in local search results. These tools can also provide data on your ranking in local directories and on review sites.
Another way to track local SEO visibility is to use a rank-tracking tool. They can perform enterprise SEO reporting of your ranking in local search results for specific keywords.
It is vital to track local SEO visibility over time to see if your local SEO efforts are going in the right direction, if they positively impact your online visibility, and to identify any areas for improvement.
Lastly, a free local SEO tool is Google My Business. You can use it to track the following local enterprise SEO metrics.
Here are some key local SEO metrics that you can use for tracking:
- Google Maps Rankings:
You can take the help of any reliable Rank Tracker that will tell you about your Google Maps Rankings along with the Google 3-Pack result for the specific business location.
- Session Location:
You can locate the exact cities from where your web sessions are coming. Keeping thorough track will help you evaluate the local traffic on your website.
- Insights on Google Business Profile:
Insights, such as your presence in the search results, directions, etc., help keep track of your visibility on the Google business profile page.
Source: Google My Business
#9: Indexed Pages
Indexed pages are vital for ranking on any keyword. If you add new content or a new blog on your website, Google doesn't index it. Then the content could be better as it won't show on the search pages.
The content needs to be crawled and indexed to rank on the search pages. You must ensure you don't have duplicate pages or outdated content on your website. Duplicate or old content becomes a roadblock to the success of your SEO plans.
You also need to make sure that you submit your new pages in your HTML and XML sitemaps.
You also should submit content that is to be indexed by Google Search Console.
#10: Organic Landing Page Metrics
Source: Google Analytics
Organic landing page metrics are a set of metrics that analyze the specific landing pages on your website.
These enterprise SEO metrics provide insight into the performance of your pages in organic search results. They help you identify areas of massive improvement.
Some standard organic landing page metrics to track include:
- Organic Traffic:
The number of visitors to the page from organic search results.
- Average Organic Position:
The average position of the page in organic search results.
- Click-Through Rate (CTR):
The percentage of users who click on the page's listing in the search results.
- Bounce Rate:
The percentage of visitors who leave the page after viewing only one page.
- Conversion Rate:
The percentage of visitors who complete a desired action (such as making a purchase or filling out a form) on the page.
It is essential to track these metrics for each landing page to understand which pages are performing well in organic search and which may need improvement. By analyzing these enterprise SEO statistics, you can identify opportunities to optimize your pages for better organic performance.
You can do enterprise SEO reporting on your organic landing page by checking it in Google Analytics.
Just head over to Google Analytics and follow the path, Behavior> Site Content > Landing Pages.
#11: Page Speed
Page speed is a vital enterprise SEO metric used to track your SEO performance. Page speed can have a significant impact on the user experience and the overall performance of your website. A slow-loading website can lead to a high bounce rate, low conversion rate, and reduced visibility in search engine results pages.
You can use Google's PageSpeed Insights to measure page speed. Such tools provide data on the loading time of your pages and suggest ways to optimize the performance of your website.
Some common factors affecting page speed include large images, unoptimized code, and excessive plugins or third-party scripts. Identifying and addressing these issues can improve your website's page speed and enhance user experience.
#12: Top Exit Pages
The top exit pages are the pages that users most frequently leave the website from. These pages can provide insight into user behavior. It can also help identify any issues with the content or design of the page that may be causing users to leave the website.
During enterprise SEO analytics, you can track the top exit pages on your website. You can use a web analytics tool, such as Google Analytics, and find the data by going to the "Behavior" section and selecting "Site Content," and then "Exit Pages."
This will show you a list of the pages on your website with the highest exit rate or the percentage of users who leave the website after viewing that page.
It is essential to track the top exit pages on your website because high exit rates on certain pages can indicate that there may be a problem with the quality of the content or design of those pages. It is also possible that the visitor is getting too confused on that page, causing them to leave the website.
By doing proper enterprise SEO reporting, you can improve the user experience and potentially reduce the overall exit rate of your website.
#13: Content Score
The content score is a metric that measures the quality and relevance of the content on your website. It is essential for SEO because high-quality content can help improve a website's rankings in search results.
There are various ways to measure content scores, and the specific method will depend on the tools and resources available to you. Some common ways tools calculate content scores include:
- Assigning a score based on the relevance of the content to the target keywords.
- Analyzing the readability and grammar of the content.
- Evaluating the uniqueness and originality of the content.
- Measuring the engagement and shareability of the content (e.g., social media shares, comments, etc.).
A high content score generally indicates that a website's content is helpful, informative, and high-quality, which can improve its SEO performance.
You can improve your content score by writing high-quality content based on intent, leveling it up with links, marking it up with structured data, and other SEO tactics.
#14: Engagement Metrics
Engagement metrics measure the interaction and engagement potential customers will have with your website. These enterprise SEO statistics can provide insight into the effectiveness of a website in capturing and retaining user attention.
A few standard engagement metrics to help you with enterprise SEO analytics are:
Time On Page
The time the visitor spends on a particular website page while browsing for relevant content.
Pages Per Session
The number of pages the visitor viewed during a single session on the website.
The percentage of a webpage that the visitor scrolled through.
The percentage of users who left after viewing only one page. A high bounce rate may indicate an underlying issue with the quality of the content on your website or may point to a problem with the user experience on the landing pages.
These metrics are used by Google as ranking factors while deciding the position of your website on the search engine. That's why it is necessary to work with an experienced enterprise SEO agency and figure out ways to stay on top of these metrics.
#15: Organic CTR
Organic click-through rate (CTR) is a metric that measures the percentage of visitors who click on your website's listing in the search engine results pages (SERPs) for a particular keyword or phrase.
A high organic CTR can indicate that your website ranks well for your keywords and that the search listing appeals to potential and existing clients. On the other hand, a low organic CTR can indicate that the content on the website is not relevant to your product, and the client needs help finding what they are looking for.
A few factors can influence organic CTR, including the position of your listing in the search results, the relevance of the listing to the client's search query, and the quality of your website's content.
You can check organic CTR through Google Analytics performance report. It is directly visible in the Performance section.
#16: Crawl Errors
Crawl errors are enterprise SEO metrics that prevent search engines from being able to access your website with a 200-response code. These errors can hurt your search engine rankings and cause difficulties for visitors trying to access your website.
There are several types of crawl errors, including:
These occur when the search engine is unable to access the requested URL. This can be due to a broken link, a blocked URL, or a redirect issue.
These occur when the search engine cannot access a page's content due to issues with the HTML code or other technical problems.
These occur when the search engine cannot access the website due to security measures, such as a firewall or password protection.
To identify and fix crawl errors, you can use a tool like Google Search Console, which provides a list of crawl errors and suggests ways to improve them.
#17: New vs. Returning Visitor
Suppose you manage a SaaS business that offers various products and services. Keeping track of visitors coming to your website is essential to determine your company's growth chart.
That's why while doing SaaS enterprise SEO for your company, tallying new vs. returning visitors’ metrics is an enterprise SEO statistic used to track the number of first-time visitors to your website versus the number of repeat visitors.
This enterprise SEO metric can help understand the effectiveness of your marketing efforts and the overall appeal of your website. You can use a web analytics tool such as Google Analytics to track new vs. returning visitors. This will provide data on the percentage of unique and returning visitors to your website.
Understanding the ratio of new to returning visitors can help identify patterns and trends in your audience. A high percentage of returning visitors may suggest that your website has a loyal customer base or provides valuable content or resources.
By enterprise SEO analytics, you can identify areas for improvement and make informed decisions about your marketing and website strategy.
Choosing the Right Companion for Enterprise SEO Metrics
There are more than 200 factors that Google considers before ranking websites. Moving even one spot up on the search result page can increase your website's CTR by around 30.8%. To be successful, you need to rank on the first page, as only 0.44% of the searchers go to the second result page for their needs.
To stay on top of all these challenges, you need a reliable enterprise SEO agency, someone who not only has in-depth knowledge about the enterprise SEO metrics but also knows how to operate and work around them to make sure that your website can rank on Google successfully while keeping enterprise SEO pricing in mind and staying economical.
TripleDart is a growth-oriented SEO marketing agency with a fully devoted SEO expert team and an exceptional team of designers, PPC experts, content marketers, etc. We are driven by change and success.
That's why we track every campaign we run thoroughly to stay on top of any diversions or errors.
All our techniques are formed keeping in mind the inevitable nature of social media trends and standards. You are always in the loop and a part of our communication.
Final Note for Enterprise SEO Metrics
In a nutshell, enterprise SEO metrics are crucial for understanding the role of SEO in the success or failure of your business or blog. SEO metrics are necessary for tracking and improving the performance of a company's online presence.
By combining technical and user experience-based enterprise SEO statistics, businesses can get a comprehensive view of their SEO efforts and identify areas for improvement.
By a round clock monitoring and analyzing the key metrics, businesses can make informed decisions about their SEO agency and promote long-term growth.