Top 7 B2B SEO Agencies in The US (Updated 2024)

Manoj Palanikumar
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June 19, 2024

Contents

Key Takeaways

The US, a booming hub for digital commerce, demands a strong SEO presence for businesses to stand out. It's not just about ranking on search engines; it's about understanding a vast, competitive landscape. American SEO agencies become your secret weapon in this arena. They wield expertise in navigating the complexities of the US market, from regional nuances to ever-evolving search engine algorithms.

These SEO powerhouses employ data-driven strategies like laser-focused keyword research, crafting high-quality content that resonates with your target audience, and building strategic links to boost your website's authority. This targeted approach attracts the right traffic, propels you past competitors, and fuels sustainable business growth in the dynamic US market.

We've curated a list of the top 7 SEO agencies in the USA to help you navigate your search for the perfect partner.

Top 7 US B2B SEO Agencies in 2024

Whether it is attaining higher search engine rankings, using SEO to generate more qualified leads, catalyze your B2B performance marketing, these SEO companies have a proven track record of success across various industries like ecommerce, education, SaaS, and retail:

1. TripleDart

Founded in 2020, TripleDart's exponential growth is a testament to the quality of their work. With over 50 case studies illustrating their expertise and laser-focused methodology, TripleDart has quantifiable and demonstrable success in the field of SEO. Whether it is increasing organic traffic, increasing the number of MQLs through search engine optimization, or improving website rankings- TripleDart has done it all. Their services include- on-page SEO, content marketing strategies, and ABM analytics as well.

Best for: SaaS startups and scaleups seeking to optimize their online presence for lead generation and increased sales.

Strengths: Data-driven SEO strategies, content creation expertise, focus on cost-efficient growth for scale-ups.

Notable Clients: Sprinklr, Contify, Astra, Spenflo

Reviews

"Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape." - Daniel Henderson, Source

Specialization

AI, Dev Tools, HR Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, Enterprise, Data, SaaS for Ecom, Creator Economy.

Employee Size: Medium-sized agency with less than 100 employees

Location: 4950 Broadway Dr, Plano, TX 75024, USA

2. WebFX

WebFX is a full-service digital marketing agency established in 1996. They offer comprehensive SEO services that include on-page optimization, technical search engine optimization, content strategy, link building, and ongoing performance tracking. WebFX prides itself on a data-driven approach. They use a proprietary marketing platform to analyze the entire customer journey using first-party data activation.

Best for: Large scale B2B companies and eCommerce enterprises

Strengths:

  • Creating high impact content through advanced content analysis.
  • Emphasis on competitor analysis and ongoing performance tracking.
  • Strong content marketing capabilities to support SEO efforts.
  • Proven ability to generate leads through content and increase sales for B2B clients.

Notable Clients: Sharpnack, Socially Strong

Reviews: "What stood out most impressively about this company was their robust processes for reporting and client communication." - Anonymous, Source

Specialization:

  • WebFX excel in conducting technical SEO audits, and facilitating lead generation through content marketing

Employee Size: Large enterprise with over 500 digital marketing experts.

Location: Headquarters in Harrisburg, Pennsylvania, with a remote workforce across the US.

3. SEObrand

Established in 2006, SEO Brand is a full-service digital marketing agency specializing in SEO solutions for businesses worldwide. They offer website and technical SEO audits, consulting services, on-page optimization, technical SEO, content strategy, and link building.

Best For: Mid-size B2B and B2C businesses seeking global SEO reach.

Strengths:

  • Expertise in international SEO strategies for global brands.
  • Strong background in data analysis to draw unique inferences
  • Pioneers of marketplace optimization and mobile solutions.

Notable Clients: BMW, Mont Blanc, LG

Reviews: "I truly appreciate their dedication and hard work, and I highly recommend their services." - Robert Valentino, Source

Specialization: Leveraging user intent and semantic SEO for organic traffic growth

Employee Size: Small-size firm with 42 employees

Location: Offices in New York, Los Angeles, Philadelphia, and Hollywood

4. Boostability

Founded in 2009, Boostability is a white-label SEO agency offering a range of SEO services to agencies, resellers, and individual consultants. Their services include on-page optimization, technical search engine optimization, content creation by native speakers, and link building. Boostability emphasizes affordability and scalability for its partners.

Best for: Small and mid-sized B2C businesses

Strengths:

  • Focus on white-label SEO partnerships, allowing customization for resellers.
  • In-house team of SEO specialists with multilingual content creation capabilities.
  • Emphasis on mobile-friendliness and technical SEO foundations.
  • Transparent reporting dashboards to track campaign performance.

Notable Clients: Specific client names aren't readily available due to NDA.

Reviews: "Knowledgeable and easy to work with" - Anonymous, Source

Specialization: White-label SEO solutions for agencies, resellers, and freelancers.

Employee Size: mid-size business with 375 employees.

Location: Headquartered in Utah, USA.

5. FirstPageSage

First Page Sage is a full-service SEO agency established in 2009 with a focus on B2B clients. They offer a comprehensive range of SEO services, including technical SEO, link building, content creation, and conversion rate optimization (CRO). They are known to craft content that's informative, engaging, and SEO-friendly. This powerful combination helps businesses rise in search rankings, attracting organic traffic and boosting online presence. First Page Sage emphasizes a data-driven approach and building long-term partnerships with their clients.

Best for: Businesses in B2B markets with complex sales cycles.

Strengths:

  • Team of specialists with experience in voice search optimization
  • Setting up an efficient conversion funnel through detailed attribution, and reporting
  • Expertise in conversion rate optimization to maximize website conversions.

Notable Clients: Verzon, iGPS, Cadence Design Systems

Reviews: No publicly available reviews

Specialization: Content creation with a focus on thought leadership.

Employee Size: Mid-size company with 50-200 employees

Location: Headquartered in San Francisco

6. LocalIQ

LocalIQ is a location-based marketing platform established in 2014. While their core product suite focuses on location management and reputation management, they also offer SEO services specifically designed for B2B businesses with a local presence. LocalIQ's SEO services include keyword research, on-page optimization, local listings management, citation building, and reporting.

Best for: Mid-sized and enterprise businesses in education, retail and healthcare services.

Strengths:

  • Expertise in local SEO and its impact on local search rankings.
  • Integrated location management platform for a holistic approach to local marketing.
  • Strong focus on data analysis and reporting to track campaign performance.

Notable Clients: Nashville Children's Theatre

Reviews: "We were extremely happy with all aspects of every marketing campaign we had with LocalIQ." - Jeff Takeuchi, Source

Specialization: Local SEO for B2B businesses with a focus on location management integration.

Employee Size: Large-scale business with over 1,000 employees

Location: Headquarters in San Francisco.

7. Clay

Founded in 2016, Clay Global is a San Francisco-based digital design agency with a strong focus on user experience (UX) design and branding. They offer SEO services as part of their comprehensive digital marketing solutions for B2B clients. Their SEO approach emphasizes user-centric design principles and content creation that aligns with search intent.

Best for: B2B companies seeking holistic digital marketing services that integrate SEO with branding and UX design.

Strengths:

  • Award-winning team of designers and strategists with expertise in user-centered design.
  • Focus on creating high-quality content that aligns with search intent and user needs.
  • Ability to integrate SEO with other digital marketing channels for a unified strategy.

Notable Clients: Snapchat, Slack, JOKR

Reviews: "They’re a very bright team." - Chuck Defeo, Source

Specialization: Creating SEO strategies with focus on brand strategy and architecture

Employee Size: Large scale agency with 1200 employees

Location: Headquartered in San Francisco with offices in Lisbon and Belgrade

Key Factors to Consider When Choosing a B2B SEO Agency in The US

These B2B SEO statistics show just how crucial SEO is to your digital presence.  To ensure the best results from your SEO campaigns, choose a company with these things in mind:

1. Industry Expertise

SEO is much more nuanced than in appears. On the surface you can get away with simple keyword research and competitor analysis. However, the USA is a highly competitive and diverse market. With verbiage and consumer behavior changing from state to state, professional services will help you create a more systematic approach, helping you generate highest ROI.

When used correctly, search engine optimization can help you reach different segments of your target audience when they are "searching" for solutions to their problem. So you should ask yourself questions like-

"Does the agency have proven experience working with B2B companies in the USA?"

"Do they understand how my target audience makes their purchase decisions?"

"Does this agency understand what problems are most hard-hitting?"

Understanding B2B buyer behavior and the competitive landscape is crucial for success with search engine optimization.

2. Content Marketing Capabilities

Strong content marketing is essential for B2B SEO in the USA. In a highly competitive market like the USA, building trust and credibility becomes essential for businesses looking to scale. SEO helps target potential customers through every stage of the buying funnel. SEO helps nurtures thinktanks, amplify helpful resources to make sure your expertise reaches your audience. In a way, SEO acts as a vehicle through which your core message and ideas reaches your target audience. When you pick an SEO agency to work with, evaluate the agency's ability to create high-quality, informative content that resonates with your audience in the USA and helps establish you as an industry leader.

3. Technical SEO Expertise

Technical SEO is the foundation of any successful SEO strategy. Whether it is site loading speed, the ease of navigation on your site, or simply the URLs you choose to use. Each detail plays a role when it comes to success with search engines. When you choose an SEO agency to work with, ensure the agency has the technical skills to optimize your website for search engines and has experience with web development to give the best user experience and drive results.

4. Data-Driven Approach

Whether it is getting behind the latest B2B SEO trends, staying up to date with search engine algorithms, or analyzing market trends and customer behavior- Data is king in SEO. Many companies in the USA (much like ethe rest of the world) are guilty of think their B2B SEO tools can provide answers to questions like-

"Do my customers rely on mobile devices more than computer screens for B2B research?"

"Is local SEO more beneficial than international SEO?"

"Is voice search impacting the keywords I'm targeting"

However, data is only as good as its interpretation. It's important to choose an SEO agency that prioritizes data analysis. These valuable insights can help you make informed decisions to reach your business objectives.

5. Transparency and Communication

Time is money in the USA. Everyone is hustling to make the most of their time. Clear communication becomes more vital in such an environment. You don't want to keep chasing your sync-ups and updates. Look for an SEO agency that provides regular updates and uses robust reporting to keep you in the loop at all times. Important metrics like website traffic, keyword rankings, conversion rates, and any modifications made to your website should all be included in these reports. The increased transparency will better help you evaluate the ROI on your SEO agency and make required changes if necessary.

6. Focus on ROI

A recent Gartner study of North American and European CMOs suggests that marketing budgets are down to 7.7% of overall company revenue.

Which is why SEO, a cost-effective marketing channel, is pivotal for B2B and SaaS growth marketing efforts. While it may take time to show results, SEO strategies often intertwine with different marketing channels and campaigns to enhance your overall online visibility. This goes to say that even if your SEO campaign does not increase your organic rankings, or bring in more sales qualified leads right away-- it will still play a major role in reducing CAC and creating a means for scalable growth.

As Manoj Palanikumar (Co-founder of TripleDart) rightfully points out in his latest LinkedIn post. Make sure the SEO agency you work with understands what role SEO plays in your business growth. Opt for a company with strategic marketing solutions through channels like Linkedin B2B lead generation or paid media campaigns as well. This ensures they concentrate on the big picture and don't chase after vanity metrics-- so that you don't have to keep justifying your SEO budget to the upper-management.

SEO can be one of the most cost-effective and efficient marketing channels today. A good SEO agency can help you achieve the best results in the shortest time frame. Just like choosing a B2B PPC agency can help multiply your ROI on ads, working with an SEO agency can help you build online visibility and lead to revenue growth.

FAQ

What are the Benefits of B2B SEO agencies?

B2B SEO agencies offer expertise, save you time, create high-quality content, handle technical SEO, and provide data-driven strategy with ongoing support.

Which is the largest SEO company in the US

Pinpointing the absolute biggest is tough, but some of the leading US contenders include WebFX, FirstPageSage, SEOInc, and Clay.

Who is the best SEO company in the USA?

There's no single "best" agency. It depends on your industry, budget, and specific needs. Focus on experience, services offered, track record, client reviews, communication, and finding the right fit for you.

Manoj Palanikumar
Manoj Palanikumar
A Connoisseur at creating product-led marketing strategies that are equipped to approach both organic and paid channels.

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