Creative Brief for HubSpot Operations Hub

This hypothetical example, drawn from Reforge’s Product Marketing program, uses my time at HubSpot to look at how to deliver effective pain-point-based messaging.

Meghan Keaney Anderson
VP of Marketing at Jasper Previously FamilyAid Boston, The Wanderlust Group, HubSpot

Creative Brief: HubSpot Operations Hub

This artifact, drawn from Reforge’s Product Marketing program, presents a hypothetical version of a creative brief based on Meghan’s own experience at HubSpot.

Output Specifications

Use this section to detail what assets you want your creative partners to make.

Goal, Timeline, Specs & KPIs

Messaging Guidelines

Use this section to bring your positioning strategy into the fold and focus your creative teams

Background Information

Wording Restrictions

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