Creative Brief at Jasper

Building a strong brief will ensure that you can create alignment across the wide range of cross-functional roles involved in building creative assets.

Meghan Keaney Anderson
VP of Marketing at Jasper Previously FamilyAid Boston, The Wanderlust Group, HubSpot

Creative Brief: Jasper

This artifact, drawn from Reforge’s Product Marketing program, presents a hypothetical version of a creative brief based on Meghan’s own experience at Jasper.

Output Specifications

Use this section to detail what assets you want your creative partners to make.

Goal, Timeline, Specs & KPIs

Messaging Guidelines

Use this section to bring your positioning strategy into the fold and focus your creative teams.

Background Information

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