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Nik Sharma is the CEO of Sharma Brands (a DTC strategy firm) and Character (a performance branding agency). Forbes named him to their 30 Under 30 in Marketing & Advertising. The Sunday Branding Newsletter is his weekly roundup of what's working in DTC, sourced from running campaigns across dozens of high-growth Shopify Plus brands.Each issue is hands-on and operator-flavored. Recent topics include lifecycle marketing flows, retention tactics, CRO tournaments, BFCM playbooks, and DTC brand teardowns. New subscribers get a free 39-page deck on launching a DTC brand, which is more value than most welcome flows deliver.
What lands in your inbox.
Weekly Sunday DTC and branding content
Operator perspective from Sharma Brands client work
Coverage across paid media, lifecycle, and CRO
Free 39-page DTC launch deck on signup
Cross-promotion with the Limited Supply podcast
Notable editions
Lifecycle marketing playbook (email + SMS + loyalty)
The flagship lifecycle frameworks Sharma Brands runs across its DTC clients.
BFCM strategy deep dives
Annual breakdowns of what's working in DTC for Black Friday and Cyber Monday.
DTC brand teardowns (Liquid Death, Jolie, True Classic)
Recurring breakdowns of DTC brands' marketing systems.
The honest take
What We Love
- Real DTC operator perspective from inside Sharma Brands
- Strong on lifecycle and retention, which are underserved in B2B reading
- The welcome deck alone is worth the signup
- Connection to Nik's broader podcast and content network
Watch Out For
- DTC and consumer focused. Less direct for B2B SaaS.
- Some content overlaps with Sharma Brands' own marketing
- Heavier on tactics than strategy in places
