.png)
Louis Grenier started Everyone Hates Marketers in 2017 as a podcast for marketers fed up with manipulative tactics and generic advice. After 300+ episodes with guests including Seth Godin, Joanna Wiebe, April Dunford, and Rand Fishkin, he wrapped the podcast and published his book Stand the F*ck Out in 2024. The newsletter (at stfo.io) is the ongoing extension.The voice is the difference. Louis writes with a chip on his shoulder about lazy marketing, vague positioning, and consultants who hide behind frameworks. Each issue makes an argument, takes a stand, gives you something to test against your own work. The audience skews senior marketing leaders and founders who've already worked through the standard reading lists.
What lands in your inbox.
Weekly contrarian takes on marketing and positioning
Frameworks from the Stand The F*ck Out book
Podcast archive (300+ episodes still available)
Strong opinions. Zero sponsored content fluff.
Sharp writing with personality
Notable editions
Stand The F*ck Out framework series
The core positioning and differentiation framework from Louis's 2024 book.
Seth Godin interview archive
One of the most-cited podcast episodes on permission marketing and meaningful work.
Joanna Wiebe on conversion copy
The widely-shared episode on copywriting fundamentals.
The honest take
What We Love
- Voice and personality other newsletters can't match
- Genuinely contrarian. Will challenge how you think.
- Strong positioning frameworks
- The podcast archive is a free MBA
Watch Out For
- Tone is divisive. Some readers find it abrasive.
- Less tactical than execution-focused newsletters
- Recent cadence is less consistent than the podcast era
