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Neil Patel is one of the most prolific marketers online. Co-founder of NP Digital (a global marketing agency), Ubersuggest, Crazy Egg, and Answer the Public. The Wall Street Journal calls him a top influencer; Forbes ranks him as a top 10 marketer. The newsletter is one node in a content empire that includes a blog with millions of monthly readers and the Marketing School podcast with Eric Siu.The format is mostly text-based, which Neil has said is intentional for deliverability. Issues cover SEO tactics, paid playbooks, content strategies, and his testing data: he often A/B tests email length, subject lines, and send times across his massive list, then publishes the results.
What lands in your inbox.
Weekly text-based emails with marketing tactics
Cross-discipline coverage (SEO, content, paid, email)
Original A/B testing data from a 1.5M+ list
Cross-promotion with Marketing School podcast and Ubersuggest
Useful pulse on what's trending
Notable editions
Email length A/B test (100K+ sample size)
The original study showing 100-249 word emails generate the highest CTR at 3.84%.
How to Get 128 New Email Subscribers Per Day
The tactical playbook for AI-assisted list growth.
Weekly digital marketing roundups
Ongoing curation of marketing tactics across channels.
The honest take
What We Love
- Massive scale produces unique testing data
- Broad cross-discipline coverage
- Consistent for over a decade
- Useful pulse on what's trending
Watch Out For
- Quality varies. Some issues feel templated.
- Heavy promotion of Neil's products (Ubersuggest, courses)
- Less depth than category specialists
