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Ahrefs' Digest is the curated weekly newsletter from Ahrefs, the SEO software company. Si Quan Ong (Senior Content Marketer) leads the editorial side. Each week the team digests the best SEO and marketing reads from across the web, alongside the latest from the Ahrefs Blog (itself one of the highest-quality marketing blogs anywhere).The thing that makes operators love this one is editorial restraint. Most company newsletters are thinly-veiled product marketing. Ahrefs' Digest stands apart because it links to competitor research, recommends outside experts, and uses humor (the meme curation is legendary in the SEO community). The trust it builds is the trust Ahrefs has been monetizing for a decade.
What lands in your inbox.
Weekly curation of the best SEO and marketing reads
Latest from the Ahrefs Blog (high-quality original research)
Industry news and Google algorithm update analysis
Memes (genuinely good ones)
Si Quan's voice across editorial and curation
Notable editions
Best of Ahrefs' Digest: June 2024 (Google API leak edition)
The standout issue covering the leaked Google ranking documents. One of the most-shared SEO posts of 2024.
I Subscribed to 72 SEO Newsletters: My 11 Favorites
Si Quan's own recommended reading list, which became a category benchmark.
Weekly SEO content roundups
The flagship format. Curated best reads, week after week.
The honest take
What We Love
- Editorial restraint other company newsletters can't match
- Curation saves hours of SEO reading per week
- The Ahrefs Blog content alone is worth subscribing for
- Free. No upsells. No gates.
Watch Out For
- Eventually you'll buy Ahrefs (that's the long game)
- Mostly SEO. Light on demand gen or paid.
- Some weeks are heavier on Ahrefs content than external curation
