SaaS Calculators

Online Advertising ROI Calculator

Free Online Advertising ROI Calculator - How To Calculate ROI % for Marketing Programs
  • Impressions or Page Views - the top level of the funnel can be banner or blog impressions or related metric
  • CTR (%)- Click Through percentage
  • Conversion Rate Percentage (%)
  • Cost Per Sale
  • Cost of Program ($)
  • Clicks (#)
  • Conversions (#)
  • Revenue Generated ($)
  • Net ROI ($)
# of Impressions or Page Views
CTR% (click through rate)
Conversion % 
Cost Per Sale
Revenue Generated (Conversions * Cost Per Sale)
Cost of Program
Net ROI  ($)
ROI  %
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Additional SaaS Calculators

LTV SaaS Calculator

LTV SaaS Calculator - How to calculate LTV for SaaS. LTV (Customer Lifetime Value) is a key SaaS planning metric. It represents the average revenue per customer before they churn, taking into account gross margin. LTV is a key metric when compared to CAC (Customer Acquisition Cost).

Free CAC SaaS Calculator - How To Calculate CAC

This CAC SaaS tool calculates simple Customer Acquisition Cost (CAC), a key SaaS benchmark. CAC equals Total Sales and Marketing Cost divided by Customers Added. Optional inputs in this calculator allow for modeling out an updated CAC based on an additional demand generation marketing spend and traditional MQL/SAL/SQL/Closed Won funnel stages and ratios.