A performance marketing company is a digital marketing agency
that executes and measures performance marketing campaigns across different channels. It helps brands run online marketing programs and gets paid when they achieve a goal like a sale, a lead, or a click.
Finding it difficult to choose the best performance marketing agency? We get you!
While digital marketing tactics helped 75% of marketers
boost brand credibility and trust, when it comes to choosing the best performance marketing agency for yourself, it’s pretty tricky.
Here are a few things to look for when seeking the best performance marketing agencies.
1. Experience/ Expertise
Does the performance marketing agency have a team of specialists? Make sure the company has sufficient expertise to meet the client's expectations. They must know the right way to approach strategies, the best practices, and the snags to avoid.
2. Company culture
Company culture tells you a lot about your digital performance marketing agency. How does the agency represent itself? Is it known for its strong company culture? What do its Glassdoor reviews say?
Gather enough info about your performance marketing agency’s culture and see if it fits what you’re looking for.
3. Strategic approach
Does the performance marketing company use a strategic approach toward campaign execution? Do they invest enough time in understanding a client’s vision and business goals?
The top performance marketing agencies take time to understand the brand’s goals to the core. They commit to long-term wins and align their expert strategies with the business goals for the best outcome.
Does the performance marketing company practice forward-thinking? Is the team committed to long-term success and continuous improvement?
Look for a performance marketing agency that stays on top of the latest industry trends. The best performance marketing companies gather the latest insights, adapt to them, and take necessary risks to drive your business revenue.
5. Thought leadership
Is the digital performance marketing agency consistently offering content like blogs, eBooks, webinars, etc.? Does their content indicate expertise and thought leadership? Do they share specific industry publications? Are they present at industry events?
The best performance marketing agencies share industry insights and thought leadership content. So, look for an SEO agency
whose content adds value to prospects and existing clients.
The best performance marketing companies build high-performing marketing plans that address customer needs at every stage of the buyer’s journey.
Here are the key components of TripleDart’s high-performing marketing plan.
1. We keep customers on top priority.
High-performing marketing plans revolve around the customer. The top performance marketing agencies keep their clients in front and the center. We orient the marketing plan's goals throughout the buyer’s journey, keeping the client at the center of the plan.
2. Focus on customer messages.
What messages to send the target buyer? Is it the right time to pitch your product/ service?
The best performance marketing agencies, like TripleDart, think through the content they share with the target audience. As a content marketing agency
, we pick highly-focused themes and convey valuable info to prospects through your content. In short, they ensure providing your target audience with the content critical to making the buying decision. 3. Pinpoint roadblocks.
Once our performance marketing agency aligns content with all stages of the buyer’s journey, we get to the roadblocks.
What challenges are customers facing in their buyer’s journey? What are their primary objectives at each stage of the buyer’s journey? How can we help them achieve these objectives?
As a result-driven B2B SaaS performance marketing agency
, we pinpoint specific areas that need attention, highlight gaps, and identify opportunities to ensure success.
4. Pick the technology that works best.
The best digital performance marketing agency determines which technology works best for your marketing activities. First, they identify the best-fit marketing platform and a CRM. Next, they recognize the ad channels or social networks.
At TripleDart, we also identify and implement marketing tech like automation to manage internal processes, data analytics, and reporting.
5. Establish metrics.
TripleDart establishes overall funnel metrics and KPIs. We define goals in each stage to measure performance effectiveness. We develop KPIs to measure the progress of roadblocks or gaps identified. It gives a wholesome knowledge about the performance of the marketing program.
6. Improve and Innovate.
The best performance marketing companies are innovators, and so are we. As a content marketing agency for small business
, TripleDart creates strategies you haven’t implemented yet.
For instance, if you aren’t active on social media, we include social media marketing in our plan. Or, perhaps you would like a video program for your product.
We believe in leaving a mark. Hence, we execute marketing plans that you haven’t tried out before.
As a digital performance marketing agency, TripleDart establishes a few key metrics that indicate the performance marketing campaign effectiveness.