Content marketing involves planning, organizing, and creating quality content that drives brand recognition resulting in higher lead generation and conversion.
It aims at providing relevant information to the target audience about how a product or service can address their needs. Done right, content marketing can maximize ROI and yield sustainable results for your brand.
Great content triggers sales. Craft engaging and valuable content that connects you to the audience. Research tells if consumers find your content relatable and consume it more, they are likely to be your customer.
Creating the right content can help you improve your website traffic and increase brand recognition. Besides, here are a few more reasons to invest in content marketing.
1. Generate 3 times
as many leads as traditional marketing
2. Get 8x more website traffic with regular content production
3. A huge 61%
of consumer purchase decisions are influenced by custom content.
4. Content marketing costs 62%
less than traditional marketing
5. Content marketing attracts a long-term audience
6. It enriches your social media marketing and email marketing efforts.
The 7 steps to create a successful B2B content marketing strategy:
Establish your goals.
Set well-defined SMART content marketing goals to create a better strategy. Know your target audience.
Perform market research and create buyer personas before content creation. Your content must be directed toward an audience. So, understand who you’re writing for and what content will they prefer to read. Identify content type.
From the content marketing services list, find out the type of content you want for your business – blogs, videos, emails, newsletters, eBooks, Podcasts, infographics, etc. Search and identify keywords.
Find out different keyword variations of your content idea. Consider what your target audience is searching for and how they look up brands on Google.
Include the right keywords and phrases in your content to get discovered by the right audience. Perform a content audit
. Collaborate with an SEO agency
that runs thorough audits over the content you’ve already created and published. Take note of the ones performing well and the ones that need improvement. Use these metrics and find out ways to update, rewrite, repurpose existing content, or even delete a few of them.Create a content calendar.
Schedule your content. To ensure success, a good SEO & content marketing agency creates a calendar that shows what you want to publish, when, and via which channel. In short, the calendar keeps content-related resources organized.Track results.
The work’s not over with content creation and publishing. A performance marketing agency
or the best content marketing agency uses analytics to measure the company’s content performance. They track KPIs like engagement rate, conversions, session time, etc. to find out what’s working and what’s not.
SaaS content marketing
services include planning a data-driven content marketing strategy, creating, and promoting content, and tracking the content performance to achieve distinct business goals.
When looking for a content marketing agency for small business
, ensure checking out their content marketing services. A few examples include: