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Design and optimise pricing strategy, tier structure, packaging, and page copy for SaaS products. Covers positioning, anchoring, and monetisation strategy.
Marketing use cases
Pricing Tier Design
Design a 3-tier pricing structure with the right feature splits, naming, and anchoring to push buyers toward your target plan.
Pricing Page Copy
Write pricing page copy — tier names, descriptions, feature bullets, and FAQs — that makes the value at each tier crystal clear.
Value Metric Selection
Identify the right value metric for your pricing — the unit that grows naturally with customer value (seats, usage, revenue, etc.).
Competitive Pricing Audit
Benchmark your pricing against competitors and identify whether you're under-positioned, over-positioned, or priced inconsistently.
Annual vs Monthly Framing
Optimise how you present annual vs monthly pricing — discount framing, default selection, and compelling calculation.
Free Tier Design
Design the right free tier limits and upgrade triggers that drive activation without cannibalising paid conversion.
Example prompts
Tier structure
Design a 3-tier pricing structure for [product]. Our target buyer is [persona]. Recommend: tier names, price points, core feature splits, and the anchor play.
Pricing page copy
Write pricing page copy for our 3 tiers: [Tier 1: $X/features], [Tier 2: $Y/features], [Tier 3: $Z/features]. Include tier names, descriptions, and 5 feature bullets each.
Value metric
Help me select the right value metric for [product]. Options we're considering: [list]. Which aligns best with customer value and monetisation growth?
Competitive pricing
Benchmark our pricing ([tiers and prices]) against [Competitor 1], [Competitor 2]. Are we positioned correctly? What should we change?