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Pull live campaign data via GAQL and analyse ROAS, CPA, CTR, keyword metrics, search terms, device breakdowns, and impression share with actionable recommendations.
Marketing use cases
Campaign Performance Deep Dive
Pull all campaign metrics via GAQL and surface the highest-impact optimisations — underperforming ad groups, bid adjustments, and budget reallocation.
Search Term Analysis
Analyse the search terms report for irrelevant queries, new keyword opportunities, and match type adjustments.
Device & Audience Breakdowns
Break down performance by device, location, and audience segment to identify bid adjustment opportunities.
Impression Share Analysis
Surface impression share loss by budget and rank for priority campaigns and recommend corrective actions.
Quality Score Audit
Identify ad groups with low Quality Scores across the account and generate a specific improvement plan for each.
MoM Performance Comparison
Compare this month's performance to last month's across all KPIs and flag significant changes with root cause hypotheses.
Example prompts
Performance deep dive
Pull GAQL data for all campaigns in [customer ID] for this month. Surface the top 5 optimisation opportunities with estimated impact.
Search term audit
Analyse the search terms report for [campaign] in [customer ID]. Flag irrelevant queries for negatives and identify new keyword opportunities.
QS audit
Find all ad groups in [customer ID] with Quality Score below 7. For each, give me the specific fix — landing page, ad copy, or keyword issue.
MoM comparison
Compare this month vs last month for [customer ID] on: spend, conversions, CPA, ROAS, clicks, and CTR. Flag every metric that changed by 15%+.