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Set up, improve, and audit analytics tracking across GA4, GTM, Mixpanel, and more. Covers event plans, funnel tracking, attribution, and data layer implementation.
Marketing use cases
Tracking Plan Creation
Design a comprehensive event tracking plan with event names, properties, triggers, and notes — ready for developer handoff.
GA4 Event Implementation
Define the exact GA4 events, custom dimensions, and conversion setup needed to measure your marketing funnel accurately.
Analytics Audit
Audit your existing tracking for gaps, duplicates, naming inconsistencies, and missing attribution data.
Funnel Measurement Design
Map your acquisition-to-activation funnel to specific analytics events and build a dashboard showing conversion at each step.
GTM Implementation Guide
Write a step-by-step Google Tag Manager implementation guide for your specific events and triggers.
Attribution Modelling
Design a multi-touch attribution model for your marketing channels and implement it in your analytics stack.
Example prompts
Tracking plan
Create a GA4 tracking plan for a SaaS product. We need to track: signup, trial start, feature adoption, upgrade, and churn. Include all event properties.
Analytics audit
Audit our current GA4 setup — I'll describe what we track: [description]. Find gaps, naming issues, and attribution problems.
Funnel setup
Design the event tracking and GA4 funnel report for our trial-to-paid conversion flow. Stages: [list them]. What events do I need?
UTM structure
Create a consistent UTM parameter structure for our Google Ads, LinkedIn, Meta, and email campaigns. Include a naming convention guide.