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B2B prospecting, lead enrichment, ICP scoring, and account-based marketing research. Score leads, research accounts at scale, find competitor users, and generate personalised outreach snippets.
Marketing use cases
ICP-fit Lead Scoring
Score inbound leads against your ICP by pulling firmographic, technographic, and intent signals from Clay and ranking them for sales prioritisation.
Account-based Marketing Research
Research target accounts at scale — pulling funding news, tech stack, headcount growth, and key contacts for ABM personalisation.
Competitor Displacement Prospecting
Find companies using a competitor's product by filtering Clay's tech stack data, then enrich contacts at those accounts.
Contact Enrichment & List Building
Enrich raw lead lists with emails, LinkedIn URLs, job titles, and company data — then segment by persona.
Intent Signal Analysis
Identify accounts showing buying intent (job postings, G2 reviews, recent funding) and surface them for BDR prioritisation.
ABM Personalisation at Scale
Generate personalised outreach snippets for each target account using enriched Clay data — unique angles, relevant triggers.
Example prompts
ICP scoring
Score these 50 leads from my Clay table against our ICP (B2B SaaS, 50-500 employees, US/EU, funding >$5M) and rank them 1-10.
Account research
Pull funding status, tech stack, headcount growth, and top 3 relevant contacts for each of these 20 target accounts in Clay.
Tech stack targeting
Find all accounts in my Clay workspace using [competitor tool] and build a prospecting list with decision-maker contacts.
Personalised snippets
Using the Clay enrichment data for each account, write a 2-sentence personalised outreach opening for each of the top 20 accounts.