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Emily Kramer built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly (acquired by Eventbrite). She co-founded MKT1 in 2020 with Kathleen Estreich. Together they've advised and invested in 100+ B2B SaaS companies. The newsletter is the public version of the operating manual she'd send to a founder hiring their first marketer.The defining trait is cadence discipline. Emily publishes about twice a month, not weekly. Her rule: only send when there's something new to say. The result is in-depth frameworks (she calls them 'Krameworks'), templates, and pragmatic advice you'd otherwise pay an advisor a lot to get over coffee.Recent series have focused on AI-native marketing functions: how to redesign a B2B marketing org when AI is a teammate, not a tool. There's also a Dear Marketers podcast tied to the newsletter (returning late 2026).
What lands in your inbox.
In-depth guides and frameworks, twice a month
100+ templates and a vetted contractor list (paid tier)
Full archive access and bonus newsletters (paid tier)
Dear Marketers podcast
Discounts on marketing tools worth $40K+ (paid tier)
Notable editions
A behind-the-scenes look at my content strategy
How the lean MKT1 content operation works. Meta-content done right.
How to build AI-native B2B marketing functions
The recent series on what marketing org design looks like when AI is built in from day one.
Krameworks framework collection
Emily's original frameworks across GTM, content, and founder-marketing alignment.
The honest take
What We Love
- Frameworks have the rigor of a real operating manual
- Twice-a-month cadence respects the reader
- Emily's voice is direct, opinionated, and senior
- Paid templates pay for themselves on the first use
Watch Out For
- Skews B2B SaaS startup marketing. Less for DTC or ecom.
- Best content is often paywalled. The free tier is the trailer.
- Slow cadence. Won't fill a daily reading habit.
