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Kyle Poyar started Growth Unhinged in March 2021 as a side project alongside his Operating Partner role at OpenView. In October 2025 he announced he was going full-time on the newsletter and advisory work. The audience now sits at 84K+ weekly readers across operators, founders, and investors.The thing that sets Growth Unhinged apart is original benchmark data. Kyle surveys hundreds of B2B SaaS companies on pricing, conversion, expansion, AI monetization, then publishes the results. When operators argue about PLG benchmarks on LinkedIn, they're usually citing him.Recent series have unpacked AI pricing models, next-gen ABM, and the move from 'selling access to selling work.' If you run any kind of self-serve motion in B2B SaaS, this is the closest thing to a weekly operating manual.
What lands in your inbox.
Weekly case studies of the fastest-growing startups
Original benchmark data on PLG, pricing, and AI monetization
Tactical frameworks on pricing, packaging, and funnel design
Cross-promotion with Mostly Growth podcast
Opinionated takes. 'Unhinged' isn't just branding.
Notable editions
A new chapter (going full-time)
The October 2025 announcement when Kyle left OpenView. Worth reading for the reflection on building a 4.5-year side project into a full-time business.
From selling access to selling work
The recent essay on how AI is changing SaaS pricing. The unit of value is moving from seats to outcomes.
AI monetization deep-dive series
Seven of his top 10 posts are about AI. Worth working through the series.
The honest take
What We Love
- Original benchmark data, not recycled from other sources
- Tactical depth with strategic implications
- Consistent weekly cadence
- Now full-time, so expect even sharper content
Watch Out For
- PLG-skewed. Less for pure sales-led B2B.
- Some recent posts lean sponsor-heavy
- Best content is sometimes paywalled (worth it)
