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A short interactive that translates your brand attributes into a structured tone-of-voice document. You answer four prompts about formality, humor, audience, and energy, and it returns a brief you can paste straight into your style guide or share with a freelancer.
How to use it
Open the Tone of Voice Generator and start the four-question flow.
Pick a formality level on the slider, ranging from casual to formal.
Set your humor preference. Honest answers here matter more than aspirational ones.
Choose your audience type and the energy level you want your writing to project.
Submit to receive a generated tone brief covering voice attributes, do's and don'ts, and example sentences.
Copy the output into your style guide or paste it into your AI writing prompts.
Best-fit use cases
Style guide bootstrapping
Skip the blank page when documenting your brand voice for the first time.
Freelancer briefing
Hand new writers a clear voice document so their first draft lands closer to brand.
AI prompt baseline
Paste the brief into your ChatGPT or Claude prompts to keep AI output on tone.
Rebrand calibration
Use the brief as a starting point when refreshing your voice during a brand evolution.