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LocaliQ's free PPC keyword tool, built on the WordStream legacy. You enter a keyword or URL, and it returns keyword suggestions, search volume, and CPC estimates pulled from Google's data. Useful for early-stage PPC research without paying for a full Semrush or Ahrefs subscription.
How to use it
Open the PPC Keyword Tool and pick the input type. Keyword or URL.
Enter your seed keyword or competitor URL.
Filter by location and industry if the form supports it.
Submit to receive a list of keyword ideas with monthly volume and estimated CPC.
Sort by volume, CPC, or relevance to find your priority targets.
Export the keyword list to CSV for use in Google Ads or your campaign planning sheet.
Best-fit use cases
Pre-campaign research
Build a starting keyword list before launching a Google Ads campaign without paying for enterprise tools.
Competitor PPC scoping
Plug in a competitor URL to see which keywords they likely target.
Local PPC planning
Check estimated CPCs for local keywords to size budget against expected click volume.
Negative keyword brainstorming
Surface adjacent keywords that should likely be added as negatives to filter wasted spend.