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Hootsuite's free hashtag generator. You enter a topic and pick a platform, and it returns a list of relevant hashtags ranked by relevance. Works across Instagram, TikTok, LinkedIn, YouTube, X, Facebook, and Pinterest, with platform-specific tuning rather than one generic list.
How to use it
Open the Hashtag Generator and pick your platform.
Type your post topic in the input field.
Submit to receive a curated list of hashtags.
Pick five to ten relevant hashtags. Bigger lists rarely improve reach.
Mix branded, niche, and broad hashtags for a balanced strategy.
Copy the final selection into your post or scheduler.
Best-fit use cases
Instagram strategy
Build a balanced hashtag mix without spending an hour scrolling through competitor posts.
TikTok discovery
Find trending and niche TikTok hashtags that match your content angle.
LinkedIn boosts
Add three or four relevant hashtags to LinkedIn posts to improve discovery in industry feeds.
Cross-platform campaigns
Generate platform-specific hashtag sets for a single campaign across IG, LinkedIn, and X.