.png)
A back-of-the-napkin calculator that estimates how much each click on your site is worth to the business. You plug in conversion rate, average order value or lead value, and the math runs against your traffic so you can size SEO and paid investments against revenue.
How to use it
Choose your business model. Lead-based or retail / ecommerce.
For lead-based, enter your average lead value, lead-to-customer rate, and lifetime customer value.
For retail, enter your average order value, conversion rate, and any margin adjustments.
Submit the inputs to see your click value calculated in dollars.
Use the resulting number to justify SEO spend, set bid ceilings on paid ads, and prioritize which pages to optimize first.
Best-fit use cases
PPC bid ceilings
Set max CPC bids that respect what a click is worth to your business.
SEO investment cases
Translate organic traffic gains into projected revenue for stakeholder buy-in.
Page prioritization
Identify which pages move the most revenue and deserve the deepest optimization work.
Forecasting models
Plug click value into traffic forecasts to model revenue impact before launching campaigns.