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EP15: Claude Skills for Marketing with Corey Haines: Ship a Week of Work in an Afternoon
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This webinar is best for
Meet Your Speaker
Corey has spent the last decade in B2B SaaS marketing, including stints as Head of Growth at Baremetrics and Marketing Lead at SavvyCal before going independent. He has consulted with more than 100 startups, runs Conversion Factory, a marketing agency for B2B SaaS, and writes Swipe Files, a newsletter read by 30,000+ marketers and founders.
Over the past year, he's built several open-source Marketing Skills: over 40 AI agent skills covering conversion optimization, copywriting, SEO, analytics, and growth engineering. Version 2 was just released in May.
Corey’s skills are widely used by marketing teams running Claude Code, Codex, or Cursor. The whole library has been built in public on GitHub, so attendees can poke through the work he will be drawing from before the session.
Connect with Corey: LinkedIn | X
Why Attend
Corey has rebuilt the way he thinks about the marketing lifecycle by breaking it into skills and workflows that AI agents can run and humans can refine. That work powers what his agency ships for clients and what thousands of marketers download from his open-source library.
In this session, your understanding of marketing automation will skyrocket.
You’ll get a walkthrough of the end-to-end lifecycle from Corey’s POV: which parts of the job are taken care of by AI agents (with detailed walkthroughs), which parts still call for a human in the driver's seat, and how the two come together into a marketing function that gets stronger over time.
What You'll Walk Away With
1. The marketing lifecycle in 2026
Corey will walk through how he sees the modern SaaS marketing lifecycle today, across SEO, content, copywriting, CRO, paid, lifecycle, and analytics. You will leave with a clearer view of the surface area you are responsible for and what a high-performing engine looks like, with real workflows.
2. Practical skills and workflows you can take back to your team
Corey's Marketing Skills library is open-source and free to install. He will share which skills he reaches for first, which workflows have held up across the teams he works with, and concrete patterns you can try in your own setup once the session is over.
3. What "AI-led marketing" means once you take it seriously
Skills and workflows have become loose marketing terms. Corey has been treating them as a discipline: documented units of work that an AI agent can run end to end, chained into longer sequences a team can rely on. He will share how he has been thinking about that design problem, and what separates a fragile prompt from something durable.
4. Where human expertise still earns its keep
Craft, taste, and clarity have not gotten cheaper. Drawing from his consulting work and the teams using his open-source library, Corey will share which parts of the marketing job are now firmly in agent territory, which still call for a human in the driver's seat, and why the human-led areas are some of the highest-leverage capabilities a marketer can build today.
5. How to structure an AI-native marketing team
Corey works with companies on what he calls org design for AI-native marketing teams. He will share how the teams he advises think about what to hire, what to outsource, what to automate, and how to avoid building a team that becomes obsolete in 18 months.
6. A working picture of the AI-native marketing stack
Most marketers are stitching their stack together as they go. Corey will share what is working for him and his clients today, including the AI agents sitting alongside the platforms a marketing team already runs on, and which integrations are making the biggest difference.
Who Should Attend
This session is for you if you are:
- A founder or head of marketing building an AI-native team and want a clearer view of what good looks like
- A content, SEO, or growth marketer already using AI and looking for a more durable system around it
- A marketing operator or agency lead managing repeatable work across multiple teams or clients
- A senior marketer thinking about where your craft, taste, and judgment belong in a world where agents can do the rest
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