Build Your Own GTM Tools with Claude Code

Speaker

Matt Volm

Founder & CEO, Eventful and RevOps Co-op

Host

Glenn

Organic Growth Manager @ TripleDart

With code no longer a barrier to build, is every company on its way to building internal products to solve every bottleneck? Matt Volm doesn't think so. But that doesn't mean he's ignoring what Claude Code has to offer.

Matt is interested in one skill: knowing when to buy and when to build.

That’s why he knows you can't just ask Claude to solve a problem. First you have to understand the problem, the systems involved, the data, the outcome you want, and where AI cannot be allowed to get it wrong.

This session is for the GTM professionals who keep hearing "just use AI" and want to know what that looks like when you're the one doing it.

Matt will walk you through what he’s built, how they work, what they cost, where they break, and a roadmap to start building yourself.

Meet Your Speaker

Matt came up through operations. At Ally.io he was VP of Business Operations, before Microsoft acquired it.

He co-founded Funnel IQ and built RevOps Co-op alongside it. The online community now runs past 19,000 operators, with local chapters, a knowledge hub of templates, and RevOpsAF conferences he hosts in the US and Europe.

Today he's founder and CEO of Eventful, a platform for webinars and events in B2B GTM. He built these tools for his own teams, so he can say what each cost and where each broke.

Connect with Matt: LinkedIn

Why Attend

Matt started on Claude Code as a stranger to it and he’s figured out how to make it work for him. The session will benefit you if

You've heard enough about Claude Code and want a hands-on guide in plain language
You've tried it and want better ideas about what is worth building
You've built something and want to know why it isn't earning its keep

A tool can only make your life easier if you know what to do with it. This session is engineered to bridge that gap.

What You'll Walk Away With

A repeatable way to build anything: A six-step process. Learn it once and it works on any tool
The prompt that gets you started: What Matt types first, and why smallest-useful-thing beats describing everything
Knowing when to trust AI with a decision: A model's judgment versus plain arithmetic, and how he tells them apart
Tools your team can change without you: Settings and voice rules in plain files
Real costs and honest limits: What these cost to run, and how they break when the CRM changes underneath
A first build you can start this week: Walk away with three ideas, what to install, the safest way to connect data, how small to keep it

Who Should Attend

This session is for you if you are: