Coach by tripledart

EP 18: How to Generate More Revenue by Unifying Your PPC Audience

Dag Holmen

CMO & CRO at ContactLevel and Co-Founder, Buyerfeeds

Tuesday, September 1

Date

7:30 PM IST · 2:00 PM UTC · 4:00 PM CEST

Time

Speaker

Dag Holmen

CMO & CRO at ContactLevel and Co-Founder, Buyerfeeds

Host

Glenn

Growth Manager @ TripleDart

Dag Holmen says B2B ad targeting breaks at the same place every time: the contact list. People sign up to LinkedIn and Meta with personal emails, so a list of work emails matches poorly, and the ads manager won't tell you who is missing.

At ContactLevel he sorts that out first, then advertises to named contacts across LinkedIn, Meta, Google, and Reddit. His reporting shows which people saw which ads and how often, which is what he passes to sales.

On September 1 he'll walk through how he runs it, and hand over the workflows at the end.

Meet Your Speaker

Dag has been CMO and CRO at ContactLevel since January 2025, and wrote the company's playbook on contact-level advertising. In May 2026 he co-founded Buyerfeeds, which runs an identity graph of 1.84 billion contacts and takes in over 30 billion intent signals a day.

So he builds the data layer this kind of targeting depends on, and runs campaigns on it himself. Switching ContactLevel's own LinkedIn ads from company-page posts to thought leader ads took their click-through rate from 0.4% to 1.8%.

Connect with Dag: LinkedIn

What You'll Walk Away With

1. How to get a contact list to match on LinkedIn and Meta

2. Where job-title and company-size targeting falls short

3. One campaign structure that covers demand gen and target accounts

4. Reporting that names the people who saw your ads

5. What a rep can read on a contact before the call

6. Dag's workflows, so you can run the whole thing yourself

Who Should Attend

This session is for you if you are:

  • A paid media or demand gen lead who wants more than a match count and a CPL
  • A performance marketer rebuilding targeting now that platform filters carry less weight
  • A head of marketing or CMO who gets asked which accounts the budget reached
  • A founder or revenue leader who wants ad spend traceable to named accounts

No ABM background needed. You'll get more out of it if you've run paid campaigns before.