
B2B SEO agency that turns search into pipeline & revenue
Skip the SEO guesswork. Turn search into a predictable revenue channel across Google, AI Overviews, and the answer engines your buyers use. Our experts set the strategy while AI-powered workflows keep execution moving.
275%
organic traffic growth, Glean
2x
organic pipeline, Locus
300+
B2B companies served
Trusted by 300+ B2B companies
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Glean grew organic traffic 275% with improved demo conversions
“Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape.”
B2B SEO needs a direct line to pipeline
Attribution
Zero-click risk
AI search gap
Wrong content type
Generalist agency
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Your buyers search beyond Google
Are you showing up on Google and AI search?


SEO built around your buying cycle
ICP & buying cycle mapping
Technical SEO
Full-funnel keyword research & content strategy
Content production at scale
Authority & link building
AI search & GEO
Multi-touch pipeline attribution

Slate keeps the B2B search program moving
Content ops at scale
Briefs, drafts, and on-page recommendations run by agents and governed by operators.
AI workflows
Keyword clustering, content-gap finding, and internal-link mapping running continuously.
AI-search analytics
Track how you're seen across AI surfaces, and what to fix next.

Start with the buying cycle. Build from there.
Audit & ICP mapping
Define the buyer precisely and set pipeline success metrics before any keyword research begins.
Precise ICP and buying criteria
Full technical and content audit
Pipeline metrics defined: demos, trials, SQLs
Technical & content foundation
Build the technical and structural foundation the rest of the system compounds on.
Technical audit: crawlability, CWV, schema
Intent-led keyword clusters and content architecture
Content & authority engine
Produce content that ranks and converts, and build the authority that lets commercial pages rank.
Category, comparison, and BOFU content
Strategic link building and ICP-focused digital PR
AI search layer
Make sure the brand shows up when buyers research in ChatGPT, Perplexity, Gemini, and Claude.
GEO Audit baseline and 30-day plan
Schema and llms.txt configuration
Monthly LLM Rank Checker tracking
Attribution & compounding
Prove the pipeline contribution every quarter, and keep the system compounding.
Multi-touch attribution live in GA4
Monthly demos, trials, and SQL reporting
Quarterly re-run of clusters, refresh, and GEO
From SEO deliverables to a B2B growth system
The TripleDart Model


The Old Model

Results that show up on the leaderboard.
What we learn from running B2B SEO
B2B SaaS Marketing Benchmarks 2026

Our primary B2B benchmark report, covering organic pipeline contribution rates and content production benchmarks across our client base.
What gets your brand cited by Google AI Overviews?

A study of 11,002 pages across 1,000 B2B SaaS searches, identifying four signals that influence Google AI Overview citations.
What Page Types Do LLMs Cite?

A study of 28 B2B SaaS companies showing comparison, alternative, and FAQ pages earn the most AI citations.
SaaS GEO and AI Search Strategy 2026

Answers the durability question for B2B CMOs who have been pitched AI SEO as a new tactic rather than a compounding discipline.
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An honest fit-check before you book a call
Strong fit if you:
Probably not a fit if you:
Built for the B2B verticals you compete in
SaaS
Product-led content and comparison pages that win crowded, high-competition SERPs.
Logistics tech
Category and use-case content for operational buyers with technical evaluation needs.
HR tech
Use-case and geo pages that capture global, multi-region demand.
Fintech
Compliance-aware content and pages that rank in a regulated, high-trust category.
Legal tech
Authority-led content for searches where credibility matters to buyers.
Professional services
Full-funnel content that turns organic visibility into qualified opportunities.

Senior SEO operators, not a rotating account team




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Frequently asked questions about B2B SEO Agency
We build the entities, schema, and citations AI models rely on, structure content to be pulled and quoted, and earn mentions on the sources buyers trust. Slate tracks visibility across AI search and highlights areas that need attention.
Technical foundation and early wins can land in 30 to 60 days. The first pipeline-attributed results from content typically show in 3 to 6 months. Organic can become a reliable revenue source over 6 to 12 months.
We use a multi-touch attribution model to track organic's contribution across the buying cycle. We track SQLs from organic entry points, along with demo and trial signups attributed to organic content. These metrics are defined during the first two weeks of the engagement.
B2B sales cycles can span 6 to 18 months and involve multiple stakeholders. Content needs to support the full buying cycle, from category and problem searches through evaluation, comparison, alternatives, and vendor validation. Pipeline attribution connects that search activity to business outcomes.
We map your ICP and buying cycle before keyword research begins. Pipeline attribution is set up from day one, and every account is run by an operator with B2B vertical depth. Slate supports repeatable execution across content, technical SEO, and AI search.
Yes. We work with logistics tech, HR tech, fintech, legal tech, professional services, and other B2B technology verticals. The program is adapted to each category's buying cycle.
Yes. AI search is built into the B2B SEO program, including GEO audits, schema, LLM rank tracking, and citation monitoring.
ToFu content covers category and problem awareness. MoFu content supports evaluation, comparison, and alternatives. BoFu content covers vendor validation, use cases, and case studies. FAQ content can also support AI search visibility.
We start with ICP and buying-cycle mapping, a Domain SEO Analysis of your top competitors, Seed Keyword to Topic Clusters, a GEO Audit, pipeline success metric definition, and a full technical audit. These establish the strategy and priorities before content goes into production.
Domain SEO Analysis and the Content Refresh Engine identify which existing pages are worth refreshing. Pages that already have authority can often reach their potential faster than starting from zero.
We treat organic as a multi-touch input across the buying cycle. SQL and demo tracking from organic entry points gives visibility into organic's contribution even when earlier research happened outside your analytics environment. We can also integrate with your existing CRM attribution model.
Your next growth opportunity starts with organic search
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