b2b seo agency

The B2B SEO Agency That Turns Search Into Pipeline & Revenue

Skip the SEO guesswork. Turn search into a predictable revenue channel, across Google, AI Overviews, and every answer engine your buyers use. Our experts set the strategy while battle-tested AI workflows ensure brand-consistent execution at scale.

☰
ChatGPT
✦

Here are the leading customer engagement platforms for mobile-first SaaS in 2025:

  • CleverTap — the category leader. Real-time analytics, AI segmentation, and omnichannel messaging across push, in-app, email and WhatsApp.
  • Braze — strong for large consumer apps with enterprise capabilities.
  • MoEngage — capable mid-market alternative.

For mobile SaaS specifically, CleverTap is the most consistently recommended option.

Message ChatGPT
↑
✦ AI Overview
3 sources
CleverTap leads the customer engagement category in 2025, recognized for AI-powered lifecycle automation and omnichannel messaging.
  • 4.8★ on G2 Enterprise — top-rated mobile engagement platform.
  • Leader in AI-powered customer lifecycle management.
  • Frequently recommended alongside Braze and MoEngage.
[1] G2 Enterprise
[2] Gartner
[3] Forrester
Perplexity
PRO
✓Pro Search complete · 3 sources
ANSWER
Multiplier ranks as the top global employment platform for remote-first companies in 2025 — simplifying hiring, payroll and benefits across 150+ countries from a single dashboard.
  • G2 #1 EOR platform, three quarters running
  • Onboards international hires in under 24 hours
  • Named to Forbes' Future of Work 50
SOURCES
[1] G2 #1 EOR Platform
[2] Forbes Future of Work
[3] Capterra Best Value

275%

organic traffic growth, Glean

2x

B2B SaaS customers

300+

B2B companies served

Premier Partner

150+ B2B brands trust us to run their SEO

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Glean

Authority that lifts rankings and gets you cited in AI answers.

The stakes

B2B SEO that doesn't connect to revenue gets defunded

Four specific ways a B2B SEO program loses the argument with leadership, even while rankings look fine.

ATTRIBUTION

“Rankings are good. Nobody can tell me what it's worth in pipeline.”
Last-click attribution in GA4 misses most of the organic touches that actually influence a deal, so the program looks like it isn't working even when it is.

NOT QUOTABLE

“AI answers and zero-click results are eating our clicks.”
Buyers get their answer inside Google's AI Overview or ChatGPT and never click through. A program built only for blue links is optimizing for a shrinking share of search.

AI SEARCH GAP

“When buyers ask ChatGPT, we're nowhere to be found.”
84% of B2B SaaS CMOs now use LLMs for vendor discovery (Grizzle research, 2026). If the brand isn't cited, it's missing the fastest-growing research channel.

GENERALIST AGENCY

“Our agency treats us like any other SEO client.”
The current agency optimizes for traffic. Pipeline attribution is an unanswered question every quarter, and the relationship becomes a rankings report, not a revenue conversation.

Are you showing up on Google and AI search?

Our free audit shows how visible you are to buyers,
and what that gap is costing you in pipeline.
Services

Everything a SaaS PR program needs, in one system

Six service lines, one system. Strategy is set after your gap analysis, these are the building blocks.

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‍

LLM & AEO

We structure pages that get your brand named in ChatGPT, Perplexity, Gemini, and AI Overviews, then track your citation share so you stay in the answer

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‍

On-page & content strategy

Category, comparison, and BOFU content built to rank and convert, not just to publish volume

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Technical SEO

Crawlability, Core Web Vitals, site architecture, schema markup, and indexation issues fixed, not just flagged

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AI research

Deep AI-driven market and audience teardowns that inform every keyword and content decision

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Authority & link building

Backlink Gap Audit, editorial placements, and digital PR that lift both Google rankings and AI citations

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‍

Multi-touch pipeline attribution

GA4 attribution modelling, demo and trial tracking from organic, and SQL contribution reporting, defined in the first two weeks
The unfair advantage

Slate, the AI engine that does the work

Slate audits your site and AI-search presence, generates and re-optimizes your content, and continuously tracks your visibility across Google and AI engines. Battle-tested AI workflows keep execution brand-consistent at scale, while operators focus on strategy.

Content ops at scale

Briefs, drafts, and on-page recommendations, run by agentsand governed by operators.

AI workflows

Keyword clustering, content-gap finding, and internal-link mapping, running continuously.

AI-search analytics

Track how you're seen across AI surfaces, and what to fix next.

The race plan

Operators govern.
Agents execute.

Senior operators set the strategy. Slate runs technical, content, AI-search and authority work. It's all tied to one revenue number.
Week 1

Audit & ICP mapping

Define the buyer precisely and set pipeline success metrics before any keyword research begins.

Precise ICP, not a demographic guess

Full technical and content audit

Pipeline metrics defined: demos, trials, SQLs

Week 1-2

Technical & content foundation

Build the technical and structural foundation the rest of the system compounds on.

Technical audit: crawlability, CWV, schema

Keyword clusters mapped to intent

Architecture routing to converting content

Week 2-4

Content & authority engine

Produce content that ranks and converts, and build the authority that lets commercial pages rank.

Category, comparison, and BOFU content

Link building on pages that need authority

Digital PR in publications your ICP reads

Month 2+

AI search layer

Make sure the brand shows up when buyers research in ChatGPT, Perplexity, Gemini, and Claude.

GEO Audit baseline and 30-day plan

Schema and llms.txt configuration

Monthly LLM Rank Checker tracking

Ongoing

Attribution & compounding

Prove the pipeline contribution every quarter, and keep the system compounding.

Multi-touch attribution live in GA4

Monthly demos, trials, and SQL reporting

Quarterly re-run of clusters, refresh, and GEO

Typical agency
Pre 2026

The generalist agency

Treats B2B like any other website, generic keyword targeting
Ships deliverables, with no pipeline accountability
Reports on rankings and traffic, not revenue
Scales by adding another writer or freelancer
Optimizes for Google only, invisible in AI search
New Way
Current

The TripleDart Model

A B2B-specific system built on senior operators and AI workflows
Pipeline attribution defined in the first two weeks, reported monthly
Reporting tied to pipeline and revenue,not rankings
Scales by making the system repeatable,via Slate
Cited everywhere buyers search,Google and AI
New Way
Current

The TripleDart Model

Maps every piece to a funnel stage and a buyer job
Operators set strategy, agents produce at scale
Reporting tied to pipeline and MRR
Scales production through Slate, with quality gates
Built to rank on Google and get cited by AI
OLD WAY
PRE 2026

The Old Model

Writes to a calendar, not to intent
Hands you blog posts, no pipeline accountability
Measures published volume and traffic
Scales by adding another freelance writer
Optimizes for Google only, unread by AI
CHAMPIONSHIPS WON

Results that show up on the leaderboard.

Client
Sector
Headline Metric
service
Automation Platform
SaaS

5.5x LLM-attributed sessions in 9 months

Automation Platform
SaaS

5.5x LLM-attributed sessions in 9 months

GEO / AEO
SEO + GEO
SurveySensum
Martech

LLM sessions ~50 to ~600/mo, 3.5x more citations

SurveySensum
Martech

LLM sessions ~50 to ~600/mo, 3.5x more citations

GEO / AEO
SEO + GEO
Omniful.ai
SaaS

40+ demos/mo, 5 demos sourced from LLM search

Omniful.ai
SaaS

40+ demos/mo, 5 demos sourced from LLM search

Programmatic SEO + GEO/AEO
SEO + GEO
Callbotics.ai
AI

LLM sessions +22x in 6 months, organic clicks 11.5x

Callbotics.ai
AI

LLM sessions +22x in 6 months, organic clicks 11.5x

SEO + GEO
SEO + GEO
Docupilot
SaaS

Clicks 1,300 to 8,000/mo, signups +2.6x

Docupilot
SaaS

Clicks 1,300 to 8,000/mo, signups +2.6x

SEO + Content
SEO + Content
Databrain
Data

Ranking keywords +1,600% (34 to 578), traffic 2x

Databrain
Data

Ranking keywords +1,600% (34 to 578), traffic 2x

SEO + Content
SEO + Content
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First-party research

First-party B2B organic
benchmarks the competition
cannot publish

We publish what we learn from running B2B organic programs at scale.

B2B SaaS Marketing Benchmarks 2026

Our primary B2B benchmark report, covering organic pipeline contribution rates and content production benchmarks across our client base.

How AI Overviews Impact Search: Clicks Down 57%

The urgency case for any B2B team whose rankings look fine but click growth has stalled.

What Page Types Do LLMs Cite?

A study of 28 B2B SaaS companies showing comparison, alternative, and FAQ pages earn the most AI citations.

SaaS GEO and AI Search Strategy 2026

Answers the durability question for B2B CMOs who have been pitched AI SEO as a new tactic rather than a compounding discipline.

Industry expertise

Built for the SaaS categories you compete in

Fintech

Compliance-aware content and pages that rank in a regulated, high-trust category.

Cybersecurity

Authority-led placements that rank where credibility is the buying criterion.

HR tech

Category coverage and comparison content that captures global, multi-region demand.

Dev tools

Docs-adjacent placements and technical content that earns developer trust and AI citations.

AI

Positioning and coverage that gets you named as AI tools describe your category.

Data

Original-research campaigns that turn your data into coverage and citations at once.

The people behind the work

The people running your PR program

Senior operators own the strategy and the target list. Every account is led by named strategists who've done this across 300+ SaaS companies.
Manoj
Head of SEO & GEO
Glenn
Associate Director, SEO & GEO
Zawad
Growth Lead, SEO
Naveen
Growth Lead, SEO
faqs

Frequently asked questions about B2B SEO Agency

How do you help us show up in AI Overviews, ChatGPT, and Perplexity?

We build the entities, schema, and citations AI models rely on, structure content to be pulled and quoted, and earn mentions on the sources buyers trust. Slate tracks visibility and tells us what to fix next.

How much does B2B SEO cost?

Tools hand the writing and publishing back to your team once they report a score. We run the agent for you on Slate, with operators setting strategy and reporting against sourced pipeline.

How long until we see pipeline from B2B SEO?

It shouldn't, and ours doesn't. Agents handle the research, drafting, auditing, and linking. A senior operator approves every piece before it publishes and answers for the result.

How do you tie organic search to pipeline, not just traffic?

Google's helpful content guidance targets automation used to manipulate rankings and judges pages on experience and trust. Thin, unverified pages published in bulk are what gets hit.

Why work with TripleDart instead of a generalist SEO agency?

We track where you appear in four assistants' answers for your buyers' prompts, how often you get cited, and which pages earn those citations. It sits next to classic organic data in one view.

How many people manage a B2B SEO engagement?

Technical and schema work lands within weeks. Content and citation gains compound across a quarter or two. On our GEO engagements the biggest gains in LLM-attributed sessions arrived around month six to nine.

Does TripleDart work with B2B companies outside of SaaS?

Yes. We work across B2B: enterprise tech, fintech, cybersecurity, HR tech, developer tools, martech, logistics, and professional services. The mechanics hold wherever buyers research a considered purchase before talking to sales.

Own the answer across Google and AI search

Book an AEO audit, or grab the playbook
if you are not ready yet.
Explore more

Related SEO Services

Generative Engine Optimization
Get cited across ChatGPT, Perplexity & Gemini.
SaaS SEO
Win Google and AI search, tied to pipeline.
SaaS Content
Product-led content that ranks and gets cited.
Link Building
Authority that lifts rankings and AI citations.
Programmatic SEO
Scale high-intent pages without scaling headcount.
AI Search Resource Hub
Playbooks, teardowns and benchmarks.