Discover performance marketing terms.
Annual contract value reflects the average contract value over one financial year for such multi-year contracts.
Annual recurring revenue (ARR) forecasts yearly earnings for companies selling subscriptions, vital for financial planning.
The average revenue per user (or ARPU) is the measurement of the average income that your company earns from each customer/ active user.
Learn how to create an effective buyer persona for your business. Understand your ideal customer's traits, pain points, incentives & more.
Track Contracted Annual Recurring Revenue (CARR) to better plan your strategies and resources. Learn more about this financial metric here.
Customer churn rate is the percentage of customers that unsubscribed or stopped using your services/ product during a period of time.
Customer lifetime value helps you evaluate your customer acquisition, retention, and marketing strategies. Learn more about CLV here.
Businesses spend a lot of money to retain clients through customer service, customer engagement, technologies such as chatbots, training, etc.
In lifecycle marketing, you cater to each user by meeting them at their specific customer journey.
Declining employee productivity? Implement marketing automation to boost productivity and achieve next-level growth.
Lead generation has evolved into pipeline marketing, which considers the complete sales funnel in terms of revenue.
Simplify software development processes with PaaS. Learn about PaaS, its workings, and how it benefits businesses.
A product achieves product-market fit when it resonates with the target demographic, driving growth and revenue.
Leads who have seen the product's value through a free trial or freemium model are considered Product Qualified Leads (PQLs).
Do you follow a product led go to market strategy? If not, kickstart your journey now with the basics of product-led GTM strategy.
In digital and mobile advertising, return on ad spend (ROAS) is a key performance indicator (KPI).
Think of SaaS magic number as the performance metric that indicates your efficiency. Click to learn more about this magic number.
A sales-qualified lead depicts a person who is ready to buy your product/ service. This person is aware of your product and is in the decision-making stage.
Building an efficient sales process isn’t enough in SaaS. Track the sales velocity metric to make faster sales and win over the competition.
Discover how (SLAs) establish clear expectations between service providers and customers, safeguarding service quality, reliability, and performance.
How effective are your customer acquisition efforts? Find out by tracking your signup-to-customer rate.
Tracking the financial health of your business is crucial. Click to learn more about the what, how, and why of Total Contract Value.
Total Subscription Bookings can help you gauge your potential for future revenue growth. Learn more about the importance of this metric in SaaS.
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