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When JoinBrands came to TripleDart, they were spending money without knowing where it was going. Conversion tracking was broken, ad buying efficiency was invisible, and there was no unified strategy tying everything together.
In 9 months, we rebuilt their paid engine from the ground up, growing revenue 6x, improving ROAS from 0.6 to 3.7, and cutting cost per lead by 68%, all without increasing ad spend.
About JoinBrands
JoinBrands is a UGC and influencer marketing platform operating on subscription and one-time pricing models. Each customer brings in approximately $2,500 over their lifetime.
They came to TripleDart with a clear goal: grow brand awareness and drive conversions across their different business lines without burning through the budget.
What started as performance marketing support across Google, Facebook, and LinkedIn evolved into a complete transformation of their paid growth strategy.
JoinBrands’ Challenges
Before working with TripleDart, JoinBrands faced four core bottlenecks:
Ad Buying Efficiency
The team couldn't see what they were really paying to acquire a lead, let alone convert that lead into a customer. Across Google, Facebook, and LinkedIn, there was no clear picture of where money was going or what was working.
Tracking and Conversion Understanding
There was fog around how people moved through the funnel. Which interactions truly mattered? How long did it take someone to go from curious visitor to paying customer? Without this clarity, optimization was impossible.
Omni-Channel Coordination
Each platform operated in isolation, with no unified approach to scale both awareness and conversions across every vertical in which JoinBrands was operating.
Campaign Structure
The Google Ads account had campaigns overlapping, budget spread thin, and an over-reliance on branded search terms, missing out on non-branded audiences who were ready to buy.
TripleDart's Playbook
Here's how we transformed JoinBrands' paid engine month by month:
Campaign Restructuring
Google Ads Rebuild
The Google Ads account was leaning heavily on branded search terms, which meant missing out on people actively looking for solutions but not yet aware of JoinBrands. We shifted focus to capture these non-branded audiences who were ready to buy.
Our audit revealed keywords competing against each other for the same searches, wasting budget in the process.
We separated everything out: competitor terms got their own campaigns with specific messaging, use cases were isolated, and long-tail keywords were given room to perform.
Every week, we reviewed search terms to find what was converting and cut what wasn't. We also built a tiered bidding strategy. Keywords with strong conversion history and clear intent got higher bids; everything else was controlled spending.
Result: CPC dropped by 15% in the first month alone
Pausing Low-ROAS, Scaling High-ROAS
Some keywords were driving signups but not revenue. People were filling out forms, but they weren't becoming paying customers. We paused these campaigns to stop the budget bleed, then pulled out every keyword theme delivering a ROAS above 1 and gave them dedicated campaigns with separate budgets.
Instead of increasing spend across the board, we scaled only high-ROAS keyword themes, allowing revenue growth without inflating overall ad spend.
Result: Revenue grew 6x while monthly ad spend remained flat
Messaging & Landing Pages
Landing Page Overhaul
The existing landing pages weren't connecting with visitors. We created new ones that spoke directly to the problems their audience was trying to solve. We also fixed the tracking infrastructure, so Google Ads could see what was converting and optimize based on real customer data instead of incomplete signals.
Result: Cost per lead dropped by 30%
Competitor-Specific Landing Pages
For competitor campaigns, we initially started with one landing page for all competitors. When conversion rates stayed low, we realized the problem: people comparing JoinBrands to a specific competitor wanted to see why JoinBrands was better than that competitor.
We built dedicated landing pages for each one, matched with personalized ad copy.
Result: Conversion rates improved on competitor campaigns
High-Performing New Campaigns
Performance Max Campaigns
We launched dedicated Performance Max campaigns for competitor intent and high-intent product-based themes to capture demand beyond traditional search. These were optimized for customer conversions, not just lead volume.
Quality was prioritized over quantity to ensure leads turned into paying customers.
We rolled out Performance Max campaigns targeting two distinct audiences. For people searching for product-based solutions, we used problem-and-solution creatives that addressed their pain points. For competitor audiences, we went with challenger messaging that encouraged users to reconsider their current solution.
Smart Retargeting & Brand Support
Not everyone converts on their first visit, and some customers go quiet after a while. We used Meta and LinkedIn to bring both groups back into the conversation, with messaging varied based on how deep users had gone into the site.
To support lower-funnel performance, we also ran branding campaigns on Meta and YouTube. These campaigns helped keep JoinBrands top of mind, which improved branded search performance and increased lead-to-customer conversion rates over time.
Results
The TripleDart Team
- SN - Account Director
- Srushti - Paid Ads Strategist
- Gowtham - Campaign Manager
Conclusion
Scaling JoinBrands was about bringing clarity to what was working, eliminating wasted effort, and building a system that could scale revenue without scaling costs.
By fixing tracking, aligning channels, and focusing spend only on what drove real customer growth, paid media became a reliable growth lever instead of an experiment.
This is how we work with over 250 B2B and SaaS companies. We partner closely, take ownership of outcomes, and solve growth problems with a mix of proven playbooks and thoughtful experimentation.
If you're looking for a partner that treats your KPIs as their own and knows how to navigate performance marketing in 2025, let's talk about what TripleDart brings to the table for you.
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